We held a massive Mac developer survey in 2016 and got a whole pack of industry insights. We decided to keep up the good work and ran another survey in 2017 to see what’s changed in the world of software development over the year. We have 742 filled-out questionnaires and a lot to share with you. To keep it consistent, we asked the same questions as in 2016, apart from the small section added to learn about the latest trend — subscription pricing model. Here’s what Mac development looks like in 2017.

1. Mac Developers Survey Results
Industry Report, 2017

2. Yaroslav Stepanenko
Product Marketing Manager, MacPaw

3. Mac Developers Survey Results
1. Choosing the Marketplace
2. Selling via the Mac App Store
3. Selling Outside the Mac App Store
4. Subscription Model

4. Choosing the Marketplace

7. Revenue Proportion �
44%
56%
2017
Mac App Store
Outside
the Mac App Store

8. 44%
56%
2017
Mac App Store
48%
52%2016
Outside
the Mac App Store
Revenue Proportion �

11. How likely is it that you would recommend
the Mac App Store to a friend or colleague?

12. The NPScalculation
Net Promoter
Score
% Promoters % Detractors= —

13. All trademarks are the property of their respective owners.
Famous Brands

22. Top third-party platforms for Mac app development
20162017

23. Walking the Talk: Subscription Model

24. OldWay Subscription
General Market Division

27. Switching to Subscription
dWay Subscription

31. Challenges with the Subscription Model

32. Sticking to the Old Way
OldWay Subsc

33. Why they decided not to try subscription

34. Would They Recommend a “New Life”

38. That’s it!
Any Questions?
Twitter: @Yaroslav_S
Email: yaroslav@macpaw.com