Explore how mobile technology is changing customer experiences, in-store engagement, and retail strategies in this concise deck, courtesy of SAP and TechValidate.

1. THE MOBILE
SIDE OF RETAILHow Mobile Technology is Changing Customer Experiences,
In-Store Engagement, and Retail Strategies
Brought to you by SAP. Research by TechValidate.
http://www.techvalidate.com/product-research/sap-retail.com

2. By far, more retailers (68%) were concerned
with integrating mobile technology into their
business strategy.
A NEW REALITY
FOR RETAIL
We asked SAP Retail users what the top issues facing retailers
in the next five years will be. Here’s what they said:
planning and
delivering the
right product
assortment.
53%
delivering consis-
tent, personalized
customer
experiences across
multiple channels.
67%
leveraging mobile,
social, and online
interactions to
drive sales.
68%

3. A NEW REALITY
FOR RETAIL
Engaging customers when they are shopping in your space
is crucial to keeping them loyal. Here’s how some SAP
Retail users ranked in-store engagement techniques:
Although person-to-person connections still dominate,
mobility is a factor in five out of seven top engagement
methods.
81%
42%
37%
31%
29%
24%
18%
Store associates
Consumer smartphone apps
Kiosks and digital signage
Location-based mobile coupon delivery
Mobile Web sites
QR codes
Text messaging

4. MOBILE
ADOPTION
IN RETAIL
How are retailers using mobile technology in their operations?
Here’s what our survey said:
Almost all retail operations are leveraging
mobile apps to grow their business.
Developing
specific branded
mobile apps:
Using Mobile
Advertising:
Developing
mobile-ready
websites:
58% 49% 41%
Developing
mobile apps
for store staff:
27%
Delivering
location-based
coupons:
25%

5. Identify opportunities for operational improvement: 56%
Observe how consumers perceive a brand: 52%
Integrate social data with key processes: 52%
Capture and respond to customer issues: 47%
Track conversations about products and services: 39%
Learn what others say about the competition: 33%
HERE COME
THE SOCIAL
SHOPPERS
Mobile devices are making it possible to make
shopping a real-time social event. Here’s how
retailers are using this new source of data:
The majority of respondents are integrating social data into
promotions, planning, supply chain, and other key processes
to better understand their customers.

6. RETAIL
SOLUTIONS
AT THE READY
No matter what challenges your retail operation faces, SAP
has solutions that can keep you ahead of the competition.
For more information about what SAP can
offer retail operations, including innovative
mobile solutions, visit SAP Retail today.