This is a project that I completed on behalf of my Portfolio 1 Course at Full Sail University completed March 19, 2022

1. PERSONAL BRAND EXPLORATION
Yanique Moodie
Project & Portfolio 1: Week 1
March 4, 2022

2. My name is Yanique, I am a singer and
songwriter who comes from a musical family.
I am compassionate and I love helping others.
I want to use my musical journey to change lives
in a positive way, by encouraging and supporting
Artists, using my organizational, promoting and
booking skills to help them to envision and
achieve the things in life that brings them joy.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Artist Manager
•Talent Agent
•Client Acquisition Specialist
Caregiver Archetype - I will use
my compassion to provide a secure
and supportive environment that
will build trust, nurture
relationships, cultivate new talent
and prepare them for the next level.
ARTIST and REPERTOIRE for MUSIC INDUSTRY

4. Hiring Manager/ Human Resources
TARGET AUDIENCE
STEPHANIE GRIMES
Outreach Plan:
• I will customize my resume to prepare for my initial
contact.
• I will contact her via her LinkedIn email as listed on her
LinkedIn pro
fi
le.
• I will wait 3 days to follow up after email is sent.
ASSOCIATE MANAGER, COPYRIGHT AT
SONGTRUST
GINO MARLIANI
Outreach Plan:
• I will complete negotiation and persuasion classes
• I will send him a personal message on LinkedIn
• I will wait 3 days to follow up after the 1st initial
contact.
VICE PRESIDENT HUMAN RESOURCES
AT UNIVERSAL MUSIC GROUP
JASMINE WIDEMAN
Outreach Plan
:
• I will have completed A marketing and leadership class.
• I will reach out to her personal website or call the HQ
of
fi
ce (212) 833-8000
• I will wait 5 days to follow up after the 1st initial
contact.
VICE PRESIDENT HUMAN RESOURCES AT
SONY ENTERTAINMENT

5. GOALS
Short Term: (Jan 2024)
• Obtain a Client Acquisition internship at Songtrust.
‣ I will contact the Associate Manager at Songtrust so I
can obtain an internship by January 1, 2024.
Mid Term: ( Jan 2025)
• Be a Publishing Specialist at Songtrust.
‣ I will take 3 classes to build organizational skills to
meet deadlines and improve my computer software
literacy skills so I can work as a Publishing Specialist
by July 1,2026.
Long Term: (Jan 2028)
• Be an Artist and Repertoire at Song Trust or Record Label
‣ I will take 2 classes to broaden my knowledge on
contract negotiation, personal budgeting and
personal management skills by January 1, 2028.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Powerpoint
SOFT
HARD
Adept
Electronic Mail Software;
Microsoft Outlook
Adept
Communication Expert
Active Listening Expert
Accounting Software
SOFT
HARD
Novice
Web Creation and Editing
Software
Novice
Persuasion Expert
Negotiation Adept

7. I want to help artist bring their dreams to reality by believing in their story,
using my intuition and problem-solving skills, to secure the connections
made so they can have a stable outlet to share them.
PROMISE

8. CREDENTIALS
Work Experience:
• Songwriting collaboration with various
artists
• Working with Sobe Entertainment as a
songwriter
• Producing and co-producing songs and
musical arrangements
Education:
• Gwinnett Institue, Medical Assistant (2017)
• Southern Technical Institute, Patient Care
Technician (2019)
• Music Business, B.S., Full Sail University (Exp. 2023)
Awards:
• Course Director’s Award “ Data Analysis and
Reporting” Full Sail University
• National Society of Collegiate Scholars, Full
Sail Chapter

9. COMPETITION
GINA MARASIGAN
Industry Experience:
• 2 Years Publishing Specialist
• Publishing Associate/Client
Acquisition
• Artist Manager/ Talent Agent
Education:
• The Illinois Institute of Art-Chicago, B.A. Fashion
Marketing and Management
Leadership Experience:
• Entrepreneurship
• Event Planning
• Global Marketing
Skills and Proficiencies:
• Social Media - 18 endorsements
• Advertising- 14 endorsements
• Music - 1 endorsement
YANIQUE MOODIE
Overall Online Presence:
• Currently has 500+ connections, banner image is
customized, semi-professional headshot, detailed
pro
fi
le, has published articles, is active on social media,
LinkedIn URL customized,
• Grade: Superior 90 out of 100
Industry Experience:
• 15+ years experience as a songwriter
and performer
• Worked with Sobe Entertainment co-
writing songs for their artists
Education:
• Currently enrolled in the Music Business, B.S. at Full
Sail University
• Completed the Medical Assistant Certi
fi
cation program
an Gwinnett Institute
Leadership Experience:
• National Society of Collegiate Scholars member
• Chain of Lakes Middle School Talent Show Assistant
Coordinator
Skills and Proficiencies:
• Songwriting- 0 endorsements
• Communication- 0 endorsements
• Reading Comprehension- 0 endorsements
Overall Online Presence:
• Currently have 25 connections, banner image not
customized, semi-professional headshot, not a very
detailed pro
fi
le, no published articles, is active on
social media, LinkedIn URL customized,
• Grade: Low, 20 out of 100

10. DARIUS JOHNSON
Noteworthy Experience:
• Worked alongside award winning producer Denise
Hendricks
• Signed 3 unknown producers that produced Chris
Brown’s multi-platinum album.
YANIQUE MOODIE …
Industry Experience:
• A&R SONGTRUT ATLANTA
• A&R Executive,Upperclassmen
MusicGroup
• Talent Manager/ A&R Coordinator
Education
:
• B.A. Johnson C. Smith University, Communication and
Media Studies
Skills and Proficiencies:
• Business to Business - 0 endorsements
• Account Management - 1 endorsements
• Customer Service Management - 1 endorsements
Overall Online Presence:
• As 213 connections, no banner image customized,
semi-professional headshot, detailed pro
fi
le, has
published articles, is active on social media, LinkedIn
URL customized.
• Grade: Average 60 out of 100
Industry Experience:
• 15+ years experience as a songwriter
and performer
• Worked with Sobe Entertainment co-
writing songs for their artists
Education
:
• Currently enrolled in the Music Business, B.S. at Full
Sail University
• Completed the Medical Assistant Certi
fi
cation program
an Gwinnett Institute
Leadership Experience:
• National Society of Collegiate Scholars member
• Chain of Lakes Middle School Talent Show Assistant
Coordinator
Skills and Proficiencies:
• Songwriting- 0 endorsements
• Communication- 0 endorsements
• Reading Comprehension- 0 endorsements
Overall Online Presence:
• Currently have 25 connections, banner image not
customized, semi-professional headshot, not a very
detailed pro
fi
le, no published articles, is active on
social media, LinkedIn URL customized,
• Grade: Low, 20 out of 100
COMPETITION

11. BRAND POSITION
I am a creative and innovative lover of music,
who uses my sincere compassion to understand
the desires and true potential of others, by using a
different approach to connect and bring talents to
the surface.
“DIPHRNT1”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 34th Annual Winter Music Conference
‣ March 25-28 2022 | Miami Beach, FL
• Music Biz 2022
‣ May 09-May 12 2022 | Nashville, TN
• 2022 Marketing Conference
‣ June 1- 3, 2022, | Orlando, FL.
Digital Marketing
• Primary Content: I will use SEO to rank me higher on
google. I will also use social media, email and content
marketing.
• Primary Tools: I will use my LinkedIn and Instagram social
networks to promote my content. I will do this weekly using
videos, pictures or blogs.
• Website: I will use my digital portfolio site moving forward
to showcase my achievement and demonstrate my growth
over time. It will be a great way for others to connect with my
passion.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would love a mentor who has excellent leadership and
artist management skills, with vast knowledge in
publishing and copyright, by January, 2023.
Formal Education
• Music Business B.S. Full Sail University
Technical Skills
• Learn Quickbooks - Udemy Quickbooks Pro Desktop
Online, July 2022
• Website design- Web Guru, April, 2022
• Adobe Photoshop- Skills Factory, March 2022
Soft Skills
• Leadership Skills- EntreLeadership Summit, MAY 2022
• Negotiation Skills- Learning Solutions Conference and
Expo, APRIL, 2022
• Persuasion Skills -Persuasion OnlineClass, JUNE 2022

14. YANIQUE MOODIE
Many artists need someone who personally understands their journey. I will use my wisdom and
experience gained from managing young talent, and planning events and promotion,
to identify and secure new and existing artists. By guiding their decisions as a trusted lesion, I
can help them to create a solid foundation and a successful career.
Help me, to help them, to help you, create memorable history and to be a part of something
greater.
“

15. REFERENCES
GlassDoor. (2022, February). Universal Music Group, Associate Manager,
Business Affairs New York, NY. GlassDoor. https://
www.glassdoor.com/Job/jobs.htm?
context=Jobs&clickSource=searchBox&sc.keyword=Artist%20And
%20Repertoire%20Manager
GRIMES, S. (n.d.). Stephanie Grimes, Associate Manager, Copyright at
Songtrust. Indeed.Com. Retrieved March 6, 2022, from https://
www.linkedin.com/in/stephanie-grimes/
Guru, W. (2020, April 17). Web Design and Development Classes in Orlando,
FL. Web Guru, Adobe Expert. https://webguru.info/web-design-
and-development-classes-in-orlando-
fl
/
Gustaven, A. (2021, December 17). What are the 8 Types of Digital
Marketing? Southern New Hampshire University. https://
www.snhu.edu/about-us/newsroom/business/types-of-digital-
marketing
Guyer Buchanan, R. (2020, July 10). Music Publisher. Music.Com. https://
www.careersinmusic.com/music-publisher/
Indeed Editorial Team. (2021, June 3). How To Intern at a Record Label.
Indeed.Com. https://www.indeed.com/career-advice/
fi
nding-a-
job/intern-at-record-label
Indeed.Com. Retrieved March 6, 2022, from https://www.linkedin.com/in/
gina-marasigan-910ab32a/
Jasmine Wideman - Vice President, H.. - Sony Music | ZoomInfo.com. (2022,
January 26). ZoomInfo.Com. https://www.zoominfo.com/p/
Jasmine-Wideman/3787153779
LOMA. (2022). 2022 Marketing Conference. Loma.Org. https://
www.loma.org/en/events/conferences/2022/2022-
Marasigan, G. (n.d.). Gina Marasigan, Publishing Specialist at Songtrust.
Indeed.Com. Retrieved March 6, 2022, from https://
www.linkedin.com/in/gina-marasigan-910ab32a/
Marasigan, G. (n.d.). Gina Marasigan, Publishing Specialist at Songtrust.
Indeed.Com. Retrieved March 6, 2022, from https://
www.linkedin.com/in/gina-marasigan-910ab32a/
Music Business Association. (2022, February 24). Music Biz Annual
Conference | JW Marriott Nashville. Music Business Association.
https://musicbiz.org/events/music-biz-annual-conference/
zOnetOnline. (2022). 13-1011.00 - Agents and Business Managers of
Artists, Performers, and Athletes. OnetOnline.Com. https://
www.onetonline.org/link/summary/13-1011.00
OnNetOnline. (2022). 43-9061.00 - Of
fi
ce Clerks, General. OnetOnline.
https://www.onetonline.org/link/summary/43-9061.00
Skills Factory. (2021, November 8). Photoshop - Tutorial for Beginners in 13
MINUTES! [ 2022 version ]. YouTube. https://www.youtube.com/
watch?v=xFN4Hho4RNM
Songtrust. (2022a). About Songtrust | Careers and Internships. https://
www.songtrust.com/songtrust-careers?gh_jid=5948399002