-Gary Vaynerchuk-

1. C R US H I T W H Y N O W I S T H E T I M E T O C A S H I N O N
Y O U R P A S S I O N
- G A R Y V A Y N E R C H U K -
CREATE
GREAT
CONTENT

2. KNOW YOUR TUFF!
Passion
+
Expertise

3. KNOWYOUR TUFF!
Make sure you can
talk about your
product.

4. TELL A TORY!
If your passion is
sales, talk to me
about why you
love it.

5. TELL A TORY!
If you are a doctor,
tell me about the
interesting cases you
saw today.

6. If you’re a real-estate
agent, tell me thestory
of the town not just the
home you want to sell
TELL A TORY!

7. TELL A TORY!
Then I’ll tell m y friends,
and they’ll come, and where
m y friends and I go,the
dollars— in the form of ad
revenue, sponsorships, and
invitations to broaden your
platform will follow.

8. DON’T lie to Yourself!
Am I ure
m y passion
t
is what I
hink it is?
Can I talk
b
about it
a
etter than
nyone else?

9. CHOO. EYOUR MEDIUM
CAREFULLY!
• Know yourself
• Choosethe right medium
• Choosethe right topic
• Create awesome content
• And you can make a lot of
money being happy.

10. THE LURE and THE LA O
> LURE <
– Creating it-
- Postingit-
- Allowing people to come to you as they
discover it-

11. THE LURE and THE LA O
> LA O <
– Through comments on other people’s content that
relates to yours-
-inserting yourself into existing conversations-
-actively creating reasons for your audience to
come to you-