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Me
Yeah
man
Me
Me
Me
Me
Completely
I hear you
Hmm
Know the
feeling
Me
AN IRISHMAN WALKS INTO A BAR...
SteveWill
Consumers will tell you they don’t follow brands on social media.
They will tell you that they only follow friends, celebrities, sports, news, entertainment, meme
accounts and others.
CONSUMER BEHAVIOUR
• 445 Million – The total
number of followers for
top 10 most followed
brands on Instagram
• Same as the total
population of these 19
European countries
• And that’s JUST on
Instagram.
BUT THINGS DON’T
ADD UP…
SO WHAT’S GOING ON?
So they are following brands.
They just don’t feel like brands, because
they don’t act like them.
Click here to buy
Click here
Trust us
Listen to us
Tell your friends
about this
Have you seen
this?
Check this out
Spend your
time with us
Watch thisLook at this
Here’s your discount
Share this
Like us
Spread the word
ChinaIreland US Brazil South Africa
And there is one thing in common across the world,
the competition is greater than the spirits category.
IT’S THE ENTIRE INTERNET…
SO HOW DO WE
CUT THROUGH?
1. KNOWING WHO WE ARE
It’s our charm, our wit, always delivered
with that wink.
We’re not flippant nor crass. We’re warm
and knowingly clever.
It’s our smile and it gives you one.
INFECTIOUS
PERSONALITY
HOW WE BRING IT TO LIFE
2. HOW WE INTERACT
JUST LIKE A REAL FRIENDSHIP
Interesting
Trust
Banter
Confidence
Personable
Good listener
Know when to be quiet
Narcissistic / Self-
Obsessed
Never arrogant
Talk for the sake of
talking
Talk about things we
have no right to talk
about
Two way
Mutually-beneficial relationship
DO DON’T
CHATTING TO OUR FRIENDS
3. WHERE WE INTERACT
OUR PERSONALITY’S ALWAYS THE SAME BUT LIKE A PERSON, WE
TWEAK OUR BEHAVIOUR DEPENDING ON OUR SURROUNDINGS.
Where we showcase the real, un-staged
moments of our whiskey .
Our mates are having conversations & we’re here to join
in.
Here we pull up a stool next to you, our mates, & tell you
stories.
Sit back, take a seat, grab a Jameson, we’re
delighted to be spending that little bit more time with you.
CONVERSATIONS ACROSS OUR CHANNELS
4. OUR FRIENDS BECOME OUR FAMILY
c
We don’t force ourselves in where we don’t belong & never talk
about things we don’t know much about.
We’re experts in whiskey & look to our expert friends if ever we want
to talk about other passions.
LEANING ON OUR FRIENDS
FILM MUSIC
SPORT
ART
CRAFT
HOW WE CREATE OUR CONTENT
PHOTOGRAPHER INFLUENCER
BRAND AMBASSADORBRAND AMBASSADOR EVENTS EVENTS WHISKEY INFLUENCER
PHOTOGRAPHY INFLUENCER
BRAND AMBASSADORBRAND AMBASSADORUGCEVENTSBRAND AMBASSADOR
EVENTS IN-HOUSE UGC UGC MUSIC INFLUENCER BRAND AMBASSADOR
1.
2.
3.
AND MOST IMPORTANTLY RESULTING IN BRAND LOVE &
LONG TERM ADVOCACY
*Top 10 Spirits Brands on Social Media by The Spirits Business
TOP #2
WHISKEY BRAND ON
SOCIAL MEDIA*
SPIRITS BRAND ON
SOCIAL MEDIA*
5M
ADVOCATES ACROSS OUR
SOCIAL COMMUNITY
WE’RE VOTED WE’RE RANKED WE HAVE
Webinar: Turning Strangers Into Friends to Emotionally Connect With Your Audience
Webinar: Turning Strangers Into Friends to Emotionally Connect With Your Audience
Webinar: Turning Strangers Into Friends to Emotionally Connect With Your Audience

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Webinar: Turning Strangers Into Friends to Emotionally Connect With Your Audience

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. Me Yeah man Me Me Me Me Completely I hear you Hmm Know the feeling Me AN IRISHMAN WALKS INTO A BAR... SteveWill
  • 6. Consumers will tell you they don’t follow brands on social media. They will tell you that they only follow friends, celebrities, sports, news, entertainment, meme accounts and others. CONSUMER BEHAVIOUR
  • 7. • 445 Million – The total number of followers for top 10 most followed brands on Instagram • Same as the total population of these 19 European countries • And that’s JUST on Instagram. BUT THINGS DON’T ADD UP…
  • 8. SO WHAT’S GOING ON? So they are following brands. They just don’t feel like brands, because they don’t act like them.
  • 9. Click here to buy Click here Trust us Listen to us Tell your friends about this Have you seen this? Check this out Spend your time with us Watch thisLook at this Here’s your discount Share this Like us Spread the word
  • 10. ChinaIreland US Brazil South Africa And there is one thing in common across the world, the competition is greater than the spirits category. IT’S THE ENTIRE INTERNET…
  • 11. SO HOW DO WE CUT THROUGH?
  • 12. 1. KNOWING WHO WE ARE
  • 13. It’s our charm, our wit, always delivered with that wink. We’re not flippant nor crass. We’re warm and knowingly clever. It’s our smile and it gives you one. INFECTIOUS PERSONALITY
  • 14. HOW WE BRING IT TO LIFE
  • 15. 2. HOW WE INTERACT
  • 16. JUST LIKE A REAL FRIENDSHIP Interesting Trust Banter Confidence Personable Good listener Know when to be quiet Narcissistic / Self- Obsessed Never arrogant Talk for the sake of talking Talk about things we have no right to talk about Two way Mutually-beneficial relationship DO DON’T
  • 17. CHATTING TO OUR FRIENDS
  • 18. 3. WHERE WE INTERACT
  • 19. OUR PERSONALITY’S ALWAYS THE SAME BUT LIKE A PERSON, WE TWEAK OUR BEHAVIOUR DEPENDING ON OUR SURROUNDINGS.
  • 20. Where we showcase the real, un-staged moments of our whiskey . Our mates are having conversations & we’re here to join in. Here we pull up a stool next to you, our mates, & tell you stories. Sit back, take a seat, grab a Jameson, we’re delighted to be spending that little bit more time with you.
  • 22.
  • 23. 4. OUR FRIENDS BECOME OUR FAMILY c
  • 24. We don’t force ourselves in where we don’t belong & never talk about things we don’t know much about. We’re experts in whiskey & look to our expert friends if ever we want to talk about other passions. LEANING ON OUR FRIENDS
  • 26. HOW WE CREATE OUR CONTENT PHOTOGRAPHER INFLUENCER BRAND AMBASSADORBRAND AMBASSADOR EVENTS EVENTS WHISKEY INFLUENCER PHOTOGRAPHY INFLUENCER BRAND AMBASSADORBRAND AMBASSADORUGCEVENTSBRAND AMBASSADOR EVENTS IN-HOUSE UGC UGC MUSIC INFLUENCER BRAND AMBASSADOR
  • 28.
  • 29. AND MOST IMPORTANTLY RESULTING IN BRAND LOVE & LONG TERM ADVOCACY
  • 30. *Top 10 Spirits Brands on Social Media by The Spirits Business TOP #2 WHISKEY BRAND ON SOCIAL MEDIA* SPIRITS BRAND ON SOCIAL MEDIA* 5M ADVOCATES ACROSS OUR SOCIAL COMMUNITY WE’RE VOTED WE’RE RANKED WE HAVE