Webinar: Turning Strangers Into Friends to Emotionally Connect With Your Audience
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People engage with people, not with brands. In this webinar, we’ll discuss how Jameson pulls up a stool next to their mates, not their followers and forms two-way, mutually beneficial relationships, not to mention life-long friends. We zoomed in on: - How to develop a unique and memorable brand identity - Why brands must move from communication to conversation - Which social media channels to interact on - Enhancing brand loyalty through advocacy
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Webinar: Turning Strangers Into Friends to Emotionally Connect With Your Audience
- 5. Me Yeah man Me Me Me Me Completely I hear you Hmm Know the feeling Me AN IRISHMAN WALKS INTO A BAR... SteveWill
- 6. Consumers will tell you they don’t follow brands on social media. They will tell you that they only follow friends, celebrities, sports, news, entertainment, meme accounts and others. CONSUMER BEHAVIOUR
- 7. • 445 Million – The total number of followers for top 10 most followed brands on Instagram • Same as the total population of these 19 European countries • And that’s JUST on Instagram. BUT THINGS DON’T ADD UP…
- 8. SO WHAT’S GOING ON? So they are following brands. They just don’t feel like brands, because they don’t act like them.
- 9. Click here to buy Click here Trust us Listen to us Tell your friends about this Have you seen this? Check this out Spend your time with us Watch thisLook at this Here’s your discount Share this Like us Spread the word
- 10. ChinaIreland US Brazil South Africa And there is one thing in common across the world, the competition is greater than the spirits category. IT’S THE ENTIRE INTERNET…
- 11. SO HOW DO WE CUT THROUGH?
- 12. 1. KNOWING WHO WE ARE
- 13. It’s our charm, our wit, always delivered with that wink. We’re not flippant nor crass. We’re warm and knowingly clever. It’s our smile and it gives you one. INFECTIOUS PERSONALITY
- 14. HOW WE BRING IT TO LIFE
- 15. 2. HOW WE INTERACT
- 16. JUST LIKE A REAL FRIENDSHIP Interesting Trust Banter Confidence Personable Good listener Know when to be quiet Narcissistic / Self- Obsessed Never arrogant Talk for the sake of talking Talk about things we have no right to talk about Two way Mutually-beneficial relationship DO DON’T
- 17. CHATTING TO OUR FRIENDS
- 18. 3. WHERE WE INTERACT
- 19. OUR PERSONALITY’S ALWAYS THE SAME BUT LIKE A PERSON, WE TWEAK OUR BEHAVIOUR DEPENDING ON OUR SURROUNDINGS.
- 20. Where we showcase the real, un-staged moments of our whiskey . Our mates are having conversations & we’re here to join in. Here we pull up a stool next to you, our mates, & tell you stories. Sit back, take a seat, grab a Jameson, we’re delighted to be spending that little bit more time with you.
- 21. CONVERSATIONS ACROSS OUR CHANNELS
- 23. 4. OUR FRIENDS BECOME OUR FAMILY c
- 24. We don’t force ourselves in where we don’t belong & never talk about things we don’t know much about. We’re experts in whiskey & look to our expert friends if ever we want to talk about other passions. LEANING ON OUR FRIENDS
- 26. HOW WE CREATE OUR CONTENT PHOTOGRAPHER INFLUENCER BRAND AMBASSADORBRAND AMBASSADOR EVENTS EVENTS WHISKEY INFLUENCER PHOTOGRAPHY INFLUENCER BRAND AMBASSADORBRAND AMBASSADORUGCEVENTSBRAND AMBASSADOR EVENTS IN-HOUSE UGC UGC MUSIC INFLUENCER BRAND AMBASSADOR
- 27. 1. 2. 3.
- 29. AND MOST IMPORTANTLY RESULTING IN BRAND LOVE & LONG TERM ADVOCACY
- 30. *Top 10 Spirits Brands on Social Media by The Spirits Business TOP #2 WHISKEY BRAND ON SOCIAL MEDIA* SPIRITS BRAND ON SOCIAL MEDIA* 5M ADVOCATES ACROSS OUR SOCIAL COMMUNITY WE’RE VOTED WE’RE RANKED WE HAVE