This document provides advice for advertising specialists on how to effectively market themselves and their services. It stresses the importance of knowing your audience, market, and yourself. To know your audience, you must understand who your ideal customer is and what they need. You should also know your market by identifying who you serve and what specific problem you solve for them. Finally, you need to know yourself - your purpose, values, and clearly communicate who you are to others. Following these three steps of knowing your audience, market, and yourself is key to driving content creation, sales, and keeping customers interested.

1. Ex
Squeeze
Me
The Power of You
I AM AN ADVERTISING SPECIALIST?

2. WHAT ARE YOU SELLING?
OR WHO?
KNOW YOUR AUDIENCE
KNOW YOUR MARKET
KNOW YOU
YOU HAVE TO SELL YOU
AND YOU KNOW YOU BEST
OR DO YOU?

3. WHO IS YOUR
AUDIENCE?
I DO FOR YOU
SO YOU CAN
Do you know who you are
here for? Well, how do they
know that exactly?
WHO IS YOUR IDEAL CUSTOMER?
OR
WHAT IS YOUR IDEAL PLACE OF EMPLOYMENT?
Really having a deep understanding of your
Ideal Client/Customer or Career is critical to
driving your content creation, product
development, sales follow up, and
really anything that relates to finding and
keeping them interested in you.

4. PEOPLE KNOW WHAT
SOMEONE VALUES PRETTY
QUICKLY BY WHAT YOU
SAY AND HOW YOU SAY IT
"Treasure your
relationships, not
your possessions."
ANTHONY J. D'ANGELO

5. KNOWKNOW
YOURYOUR
MARKETMARKET
WHO DO YOU SERVE?WHO DO YOU SERVE?
If people don’t know who you are, they can’t
purchase your product or service. Who is it
that you are serving? What are you providing
them that they really need? Want?
What do they secretly think
"I wish someone would just...."
"I have been looking for______ and just can't
find it!"
If you know who you are serving and why,
you then speak the language they
understand.
You become the supplier of their needs.
Whether it is your business/brand or if you
are a jobseeker looking for a career.

6. KNOW YOU
ARE YOU CLEAR ON WHO YOU ARE?
WHAT YOUR PURPOSE IS?
ARE YOU CLEARLY SHARING THAT WITH OTHERS....
AND THEY GET IT?
Be The Advertising Specialist

7. Get Started In 3....2....1!!!
STEP 3
KNOW YOU
STEP 2
KNOW YOUR MARKET
STEP 1
KNOW YOUR AUDIENCE

8. LET'S TALK
SQUEEZING SOON?
NEED HELP?

9. When you get sqeezed a bit, it brings the best out of
you and let's others enjoy every little bit!! Start sqeezing!!
www.mattcrump.tv/coaching