This is not about our agency. This is about a system of beliefs that define who we work with, and who we are.

1. M A N I F E S T O
mak ing brands young again

2. THIS IS NOT ABOUT OUR AGENCY
THIS IS ABOUT
THAT DEFINE WHO WE WORK WITH,
AND WHO WE ARE.
A S Y S T E M O F B E L I E F S

3. The well-traveled, the searching, the voiceless.
T H E B R A N D
once powerful in all its glory — now seeking a new
D E F I N I T I O N
that stirs emotion, with a vision that’s clear and voice that’s strong.
T O B E H E A R D — T O B E F E L T
to walk tall and proud, again. This is a brand that refuses to die.
T H I S I S W H O W E W O R K W I T H

4. WE VIEW PAST SUCCESS
A S T H E E N E M Y

5. In restoring brand value.
Sweating the details.
Customers want to feel connected. To you. To each other.
In raising a hand when no one else will.
That dreamers must also be doers.
Technology has its place. Small data is where the value is.
Positive attitudes should come equipped with hard working souls.
Tomorrow is already here.
W E B E L I E V E

6. A BRAND IS CONSIDERED MATURE
W H E N C O N S U M E R S
B E G I N T O N E G L E C T I T

7. B R A N D R E S T O R A T I O N P R O C E S S
P O S I T I O N
O F F E R
A U D I E N C E
M E S S A G E
D E L I V E R Y

8. P O S I T I O N
Your b edro ck.
The foundat ion on which you b uild
eve r y thing. It should b e unshakable
and come f rom the ve r y soul of your
brand. When you find it, claim it.
That’s your stake in the g round.

9. P O S I T I O N
O F F E R
Your promise.
What makes you valuable.
Lo ok b e yond produc ts, b e yond fe at ures.
Find the re al b enefit of doing b usiness
w ith your comp any. This is how you
b egin to b uild sustainable lo yalt y.

10. P O S I T I O N
A U D I E N C E
Your amb ass adors.
Surpr ise them. Delight them.
Not b e cause you have to.
Be cause you want to.
Find your b est custome rs
and c re ate moments the y talk ab out.
O the rs w ill follow.

11. P O S I T I O N
M E S S A G E
Your voic e.
Make it authent ic. Compelling.
Tell your stor y in a f resh way
that makes your audienc e smile.
Make them le an in.
Talk w ith them to b uild
brand t r ust that is me asurable.

12. P O S I T I O N
D E L I V E R Y
Your presenc e.
Go to marke t w ith p assion. With swa gge r.
With confidenc e. Be se en and b e he ard.
Mat ure brands ne ed the confidenc e to stand
up and stand out, again. G e t t ing b ack to
your ro ots is co ol. D oing so w ith ne wfound
g usto is ele c t r if y ing.

13. NEVER
STOP THINKING
L I K E A
S T A R T – U P

14. O U R S E R V I C E S
B R A N D S T R AT E G Y D I G I TA L E X P E R I E N C E S E V E N T M A R K E T I N GB R A N D A C T I VAT I O N
Positioning
Research
Brand Audit
Brand Architecture
Persona Development
Messaging Pillars
Brand Vision
Stakeholder Communications
Identity
Content Development
Advertising
Collateral
Direct Marketing
Experiential
Video Production
Point-of-Purchase
Digital Ecosystems
SEO / SEM
Analytics Reporting
Email Marketing
Social Media Strategy
Mobile App Development
UI / UX
Gaming / VR Development
Event Strategy
Brand / Theme Creation
Marketing Campaigns
Virtual Conferences
Signage Planning Design
Experiential Environments
Interactive Displays
Onsite Project Management
We are an inventive agency with full-service experience. Specifically, we focus on repositioning mature
brands. We are passionate about restoring value and strength to once powerful brands. Headstrong about
smart creative that connects, no matter the channel… traditional, digital or experiential.

15. B R A N D E X P E R I E N C E
warren county
imagination at work
imagination at work
imagination at work
imagination at work imagination at work
imagination at work
imagination at work
imagination at work
imagination at work
imagination at work imagination at work
imagination at work
imagination at work

16. SOME BRANDS HAVE THE
P O T E N T I A L
TO BE RESILIENT, TO CONTINUE THEIR STORY,
T O A C H I E V E M O R E .
THIS IS WHAT DRIVES US.

17. IF YOU
ARE NOT FULLY COMMITTED
TO GROWING
W E A R E T H E
W R O N G A G E N C Y

18. D a y t o n , O H 9 3 7 • 2 9 1 • 4 8 9 9
W I L S O N R E B R A N D I N G . C O M
We make old brands young again.
We help leading brands stay that way.