Content strategy is more than words, more than the message, it is the entire brand experience. And it requires collaboration, conversation and a deep understanding of the brand position. This was originally co-presented by Nish Nadaraja and Betsy Filson at Designers and Geeks' January 2018 "Designing With Words" event.
Content strategy is more than words, more than the message, it is the entire brand experience. And it requires collaboration, conversation and a deep understanding of the brand position. This was originally co-presented by Nish Nadaraja and Betsy Filson at Designers and Geeks' January 2018 "Designing With Words" event.
How To Skyrocket Your Persuasion SkillsGeorge Hutton
http://mindpersuasion.com/ir/
If you want to persuade anybody, you've got to know about them before you start your pitch. Learn How: http://mindpersuasion.com/ir/
The Best Estate Agent marketing ideas 2015 (so far)Sam Ashdown
Gathered by me, Sam Ashdown, but created by some of the best estate agents in the UK, this fantastic collection of creative marketing ideas is yours to keep, share and be inspired by.
Enjoy!
I'm asked all the time what exactly branding is, and how it relates to building a business. As something I've built my career around, I want people to have a better understanding of what branding is why you need to be considering it as a businessperson.
In this presentation I go over the basics of branding, and eight ways it will change the way you operate your business forever.
Sight, Sound & Motion: Video Storytelling and Using Video for Advanced Messag...See3 Communications
This session is designed for organizations that are already producing significant video content and want to take their approach to visual storytelling further in the next year. Danny Alpert, an award-winning film maker and See3's executive producer will discuss new best practices for using video to communicate complex or otherwise challenging concepts into understandable and compelling visual stories. Topics will include scripting, fresh production techniques, animation and motion graphics, and the creation of short form story arcs that create emotional impact. Additionally, we will be reviewing a roundup of the year's best, most hard-hitting nonprofit video to deconstruct some of the most useful cinematic devices that producers are using in their content and ways that original producers can learn and adopt new approaches.
Coding is such a wonderful part of life of a software engineer that he/she can cpde for any device that is running on codes so learn about coding its beneficial for this century.Also try this morning chant to loose your belly fat in a magical way you can purchase this chant by clicking on this link below:
https://www.digistore24.com/redir/382628/shashankashrivastava/
you can also control your sugar using Ceracare medicine its really useful and effective medicine you can help those who are suffering from diabetes.
https://www.digistore24.com/redir/369366/shashankashrivastava/
People are tired of talking heads, being told what and how to do things. We have access to information, what we need is the opportunity to make sense of our experiences, to converse, to connect and to create together. In the experience economy, every time we meet face to face is a wonderful opportunity to be delighted by discovering something new for ourselves. If you are a Manager, a Trainer, Consultant, Event Manager - knowing how to design so that people experience creating and discovering new knowledge is imperative for engagement and innovation.
How To Skyrocket Your Persuasion SkillsGeorge Hutton
http://mindpersuasion.com/ir/
If you want to persuade anybody, you've got to know about them before you start your pitch. Learn How: http://mindpersuasion.com/ir/
The Best Estate Agent marketing ideas 2015 (so far)Sam Ashdown
Gathered by me, Sam Ashdown, but created by some of the best estate agents in the UK, this fantastic collection of creative marketing ideas is yours to keep, share and be inspired by.
Enjoy!
I'm asked all the time what exactly branding is, and how it relates to building a business. As something I've built my career around, I want people to have a better understanding of what branding is why you need to be considering it as a businessperson.
In this presentation I go over the basics of branding, and eight ways it will change the way you operate your business forever.
Sight, Sound & Motion: Video Storytelling and Using Video for Advanced Messag...See3 Communications
This session is designed for organizations that are already producing significant video content and want to take their approach to visual storytelling further in the next year. Danny Alpert, an award-winning film maker and See3's executive producer will discuss new best practices for using video to communicate complex or otherwise challenging concepts into understandable and compelling visual stories. Topics will include scripting, fresh production techniques, animation and motion graphics, and the creation of short form story arcs that create emotional impact. Additionally, we will be reviewing a roundup of the year's best, most hard-hitting nonprofit video to deconstruct some of the most useful cinematic devices that producers are using in their content and ways that original producers can learn and adopt new approaches.
Coding is such a wonderful part of life of a software engineer that he/she can cpde for any device that is running on codes so learn about coding its beneficial for this century.Also try this morning chant to loose your belly fat in a magical way you can purchase this chant by clicking on this link below:
https://www.digistore24.com/redir/382628/shashankashrivastava/
you can also control your sugar using Ceracare medicine its really useful and effective medicine you can help those who are suffering from diabetes.
https://www.digistore24.com/redir/369366/shashankashrivastava/
People are tired of talking heads, being told what and how to do things. We have access to information, what we need is the opportunity to make sense of our experiences, to converse, to connect and to create together. In the experience economy, every time we meet face to face is a wonderful opportunity to be delighted by discovering something new for ourselves. If you are a Manager, a Trainer, Consultant, Event Manager - knowing how to design so that people experience creating and discovering new knowledge is imperative for engagement and innovation.
CX: Survival of the Fittest seminar 24th February, LondonPrecedent
To survive and flourish in the new digital world it’s not enough to provide desirable products and services - you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Whether your customers are members, students, clients, influencers or patients, this seminar will explore the opportunities and challenges in the end-to-end customer journey both online and offline.
Cory Hughes (Head of Consultancy) and Tim O'Donnell (Director of Operations) will explain how you can adapt to your audience's changing needs using our CARE model of CX Fitness.
CULTURE - Who owns the customer experience in your organisation? Why improving your customer experience, firstly means looking inward.
ANALYSIS - What are the key issues and complaints your organisation face? Why understanding and acting on your data can help fix major issues in recruitment, sales and retention.
RATIONAL – What product/service are you providing and how do your customers engage with you? Why meeting and exceeding expectations is critical to maintaining loyalty.
EMOTIONAL – What makes you stand out from the competition? Why injecting personality into your brand and harnessing your customers ‘emotional mind’ will help create life-long advocates.
- See more at: http://www.precedent.com/cxfeb2016#sthash.bsW1xkWZ.dpuf
Make sure all the brand pieces fit together to perfectly establish your brand identity. Your Brand Snapshot, which is my version of a brand book or brand bible, will help create a common understanding of your brand among everyone who works on or with it.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. THIS IS NOT ABOUT OUR AGENCY
THIS IS ABOUT
THAT DEFINE WHO WE WORK WITH,
AND WHO WE ARE.
A S Y S T E M O F B E L I E F S
3. The well-traveled, the searching, the voiceless.
T H E B R A N D
once powerful in all its glory — now seeking a new
D E F I N I T I O N
that stirs emotion, with a vision that’s clear and voice that’s strong.
T O B E H E A R D — T O B E F E L T
to walk tall and proud, again. This is a brand that refuses to die.
T H I S I S W H O W E W O R K W I T H
5. In restoring brand value.
Sweating the details.
Customers want to feel connected. To you. To each other.
In raising a hand when no one else will.
That dreamers must also be doers.
Technology has its place. Small data is where the value is.
Positive attitudes should come equipped with hard working souls.
Tomorrow is already here.
W E B E L I E V E
6. A BRAND IS CONSIDERED MATURE
W H E N C O N S U M E R S
B E G I N T O N E G L E C T I T
7. B R A N D R E S T O R A T I O N P R O C E S S
P O S I T I O N
O F F E R
A U D I E N C E
M E S S A G E
D E L I V E R Y
8. P O S I T I O N
Your b edro ck.
The foundat ion on which you b uild
eve r y thing. It should b e unshakable
and come f rom the ve r y soul of your
brand. When you find it, claim it.
That’s your stake in the g round.
9. P O S I T I O N
O F F E R
Your promise.
What makes you valuable.
Lo ok b e yond produc ts, b e yond fe at ures.
Find the re al b enefit of doing b usiness
w ith your comp any. This is how you
b egin to b uild sustainable lo yalt y.
10. P O S I T I O N
A U D I E N C E
Your amb ass adors.
Surpr ise them. Delight them.
Not b e cause you have to.
Be cause you want to.
Find your b est custome rs
and c re ate moments the y talk ab out.
O the rs w ill follow.
11. P O S I T I O N
M E S S A G E
Your voic e.
Make it authent ic. Compelling.
Tell your stor y in a f resh way
that makes your audienc e smile.
Make them le an in.
Talk w ith them to b uild
brand t r ust that is me asurable.
12. P O S I T I O N
D E L I V E R Y
Your presenc e.
Go to marke t w ith p assion. With swa gge r.
With confidenc e. Be se en and b e he ard.
Mat ure brands ne ed the confidenc e to stand
up and stand out, again. G e t t ing b ack to
your ro ots is co ol. D oing so w ith ne wfound
g usto is ele c t r if y ing.
14. O U R S E R V I C E S
B R A N D S T R AT E G Y D I G I TA L E X P E R I E N C E S E V E N T M A R K E T I N GB R A N D A C T I VAT I O N
Positioning
Research
Brand Audit
Brand Architecture
Persona Development
Messaging Pillars
Brand Vision
Stakeholder Communications
Identity
Content Development
Advertising
Collateral
Direct Marketing
Experiential
Video Production
Point-of-Purchase
Digital Ecosystems
SEO / SEM
Analytics Reporting
Email Marketing
Social Media Strategy
Mobile App Development
UI / UX
Gaming / VR Development
Event Strategy
Brand / Theme Creation
Marketing Campaigns
Virtual Conferences
Signage Planning Design
Experiential Environments
Interactive Displays
Onsite Project Management
We are an inventive agency with full-service experience. Specifically, we focus on repositioning mature
brands. We are passionate about restoring value and strength to once powerful brands. Headstrong about
smart creative that connects, no matter the channel… traditional, digital or experiential.
15. B R A N D E X P E R I E N C E
warren county
imagination at work
imagination at work
imagination at work
imagination at work imagination at work
imagination at work
imagination at work
imagination at work
imagination at work
imagination at work imagination at work
imagination at work
imagination at work
16. SOME BRANDS HAVE THE
P O T E N T I A L
TO BE RESILIENT, TO CONTINUE THEIR STORY,
T O A C H I E V E M O R E .
THIS IS WHAT DRIVES US.
17. IF YOU
ARE NOT FULLY COMMITTED
TO GROWING
W E A R E T H E
W R O N G A G E N C Y
18. D a y t o n , O H 9 3 7 • 2 9 1 • 4 8 9 9
W I L S O N R E B R A N D I N G . C O M
We make old brands young again.
We help leading brands stay that way.