Turn2me.org and a vision for a connected online mental health platform for Ireland supporting everyone 13+

1. Introducing

6. Introducing

10. Introducing

11. Introducing

12. Introducing
The Big 3 Questions?
● How do we:
1) Connect / Captivate: Locate this audience , platform choices, time of
day, moments, messages / posts / ads that captivate young people in the
right way at the right time
2) Contextualise - Having connected, then help users contextualize their
issues / thoughts with what we offer & resonate our message and services
with this audience
3) Convert / Counsel: Having done 1 and 2 engage this youth audience
into our services and get them to be actively part of these getting the help
they need

13. Introducing
Connect
Multi social channel posts and ads
Different language
Targeting of youth audience
Timing / insights

14. Introducing
Lessons Learned from the pilot.
● Young people do not have email addresses to sign up with
● This audience is incredibly difficult to market to
● Navigation and ease to access services needs to be near immediate
● 1:1 counselling service needed
○ Very specific insurance is needed here
○ Real specialisations are also required
● Access factors need to be addressed - user fears and reservations -
“connection inertia”
● Promotion needs to be combination of online and offline
● The service needs transcripts for young people to look over and review

15. Introducing
A national online mental health service 13+,
possible?
● Combine turn2me youth and adult into one single national online platform
● Enable all service access (Groups, 1:1 and Thought Catcher) to everyone
over 13; direct to each service based on age
● Multi-step user journey:
○ Start with Trinity College mental health assessment tool for adolescents
○ Directed on and off platform to appropriate services
○ Clinically and qualitatively evaluate
● Enable other partners to utilise platform and white label it or plug their
services in
● Attain GDPR compatibility from early stages

16. Introducing
Where to next?
● Extended hours for online groups , ideally 12 x 12 coverage
● Addition of 1:1 counselling for over 13’s
● A referral mechanism for offline services, acting as triage
● Greater use of clinical questions / assessments for pre-screening
● Enhanced case file management
● Licensing gold standard elearning modules
● A physical programme rollout