This document discusses bots and chatbots, including what they are, where they can be found, and examples of companies that use them. Bots are applications that perform automated tasks, and chatbots allow users to interact with them through conversational interfaces like messaging apps. The document explores how companies like Disney, Fandango, Hipmunk, Tommy Hilfiger, Sephora, and Zalando utilize chatbots for purposes like providing game information, answering travel questions, and giving customers product recommendations and tips. It concludes by considering what makes for an effective chatbot, such as the ability to learn from conversations, have a clear purpose, understand context, and demonstrate emotional intelligence.

1. BOTS
BY NAOMI L’EAU, IRIS VAN DURME, EMILE BOEL, MARIUS VAN
BLANCKENBERG, XYMIRA SIMOENS

2. WHAT ARE BOTS?
• Application that performs an
automated task
• You can talk to a bot as you
would to a human

3. WHERE CAN YOU
FIND CHATBOTS?
• Messaging apps
• Websites
• Online stores
• Blogs
• Informative websites
• …

4. WHAT IS OUR EXPERIENCE WITH
CHATBOTS?
• Messenger
• LinkedIn
• Pop-ups on websites

5. WHAT DOES THIS
COMPANY USE
BOTS FOR?
Disney
• Game

6. WHAT DOES THIS
COMPANY USE
BOTS FOR?
Fandango
• Enter city or ZIP code
• Movie trailers
• Find local theaters

7. WHAT DOES THIS
COMPANY USE
BOTS FOR?
Hipmunk
• Via Facebook Messenger
• Advice to travelers
• Searches hotels/flights...

8. WHAT DOES THIS
COMPANY USE
BOTS FOR?
Tommy Hilfiger
• Video Ad Chatbot
• Teads’ Technology
• Call to action

9. WHAT DOES THIS
COMPANY USE
BOTS FOR?
Sephora
• Gives tips to
teenagers
• On messaging app Kik

10. WHAT DOES THIS
COMPANY USE
BOTS FOR?
Zalando
• FB messenger
• Advice
• Package delivery

11. CENTRAL QUESTION
In what way does the conversational aspect of a ‘bot’
solution create significant improvement over those
existing solutions?
• Available 24/7
• More objective opinion
• Customer knowledge
• But, 83% of consumers prefer human beings

12. WHAT, ACCORDING TO THE MEMBERS OF YOUR
GROUP, ARE THE MOST IMPORTANT REQUISITES
FOR A GOOD BOT?
• Learns from previous
conversations
• Clear purpose
• Contextual understanding
• Emotionally intelligent

13. REFERENCES
• 4 essentials of AI chatbots: What makes Bot intelligent? (2017, October 23). Retrieved from New gen apps:
https://www.newgenapps.com/blog/essentials-of-ai-chatbots-what-makes-chatbot-intelligent
• Arthur, R. (2016, March 30). Sephora Launches Chatbot On Messaging App Kik. Retrieved from Forbes:
https://www.forbes.com/sites/rachelarthur/2016/03/30/sephora-launches-chatbot-on-messaging-app-kik/#52b75585547e
• Disney's Zootopia. (n.d.). Retrieved from Topbots: https://www.topbots.com/project/disney-zootopia/
• Erez Baum, I. (2016, July 25). 3 lessons learned while building the Zootopia chatbot. Retrieved from Venture Beat:
https://venturebeat.com/2016/07/25/3-lessons-learned-while-building-the-zootopia-chatbot/
• Iyer, S. (2017, October 16). Why enterprises must choose custom chatbot development over DIY chatbot. Retrieved from Softweb
Solutions: https://www.softwebsolutions.com/resources/custom-chatbot-development-over-DIY.html
• Kim, L. (2018, January 2). 10 examples of how brands are using chatbots to delight customer. Retrieved from Mobile Monkey:
https://mobilemonkey.com/blog/2018/01/how-brands-are-using-chatbots
• Mitroff, S. (2016, may 5). What is a bot? Here's everything you need to know. Retrieved from Cnet: https://www.cnet.com/how-
to/what-is-a-bot/
• Pylypchak, O. (2017, October 19). What are the most popular charbots? Retrieved from Quora: https://www.quora.com/What-
are-the-most-popular-chatbots
• The whats & why of chatbots. (n.d.). Retrieved from Bot press: https://botpress.io/learn/what-why
• Tommy Hilfiger debuts world’s first video ad chatbot. (2017, June 29). Retrieved from Net Imperative:
http://www.netimperative.com/2017/06/tommy-hilfiger-debuts-worlds-first-video-ad-chatbot/