1. PERSONAL BRANDING
GIANLUIGI BONANOMI (@GBONANOMI)

2. “TODAY, IN THE AGE OF THE INDIVIDUAL, YOU HAVE TOBE YOUR OWN BRAND. HERE'S WHAT IT TAKES TO BE THE CEO OF ME INC.”
Tom Peters(1997)

3. “YOUR BRAND IS WHAT PEOPLE SAY ABOUT YOU WHEN YOU ARE NOT IN THE ROOM”
Jeff Bezos

4. “IT TAKES MANY GOOD DEEDS TO BUILD A GOOD REPUTATION, AND ONLY ONE BAD ONE TO LOSE IT”
(B. FRANKLIN)

5. YOU NEVER GET A SECOND CHANCE TO MAKE A FIRST IMPRESSION

6. NOT SO FAR IN THE FUTURE…

7. 4 ERRORS ABOUT PERSONAL BRANDING

8. «PERSONAL BRANDING IS HOW WE DEFINE OURSELVES»

9. «... OR LIE, EXAGGERATE ABOUT OURSELVES»

10. «PERSONAL BRANDING IS ONLY A QUESTION OF EGO»

11. «IS ONLY FOR V.I.P.»

12. WHY IS IT IMPORTANT TO CHECK YOUR ONLINE PRESENCE?

13. 44% OF ONLINE ADULTS HAVE SEARCHED FOR INFORMATION ABOUT SOMEONE WHOSE SERVICES OR ADVICE THEY SEEK IN A PROFESSIONAL CAPACITYwww.pewinternet.org/2010/05/26/reputation-management-and-social-media

14. 31% OF EMPLOYED INTERNET USERS HAVE SEARCHED ONLINE FOR INFORMATION ABOUT CO-WORKERS, PROFESSIONAL COLLEAGUES OR BUSINESS COMPETITORS

15. 77% OF RECTRUITERS USE SEARCH ENGINES TO LEARN MORE ABOUT CANDIDATES(EXECUTNET)

16. CUSTOMERS

18. IMAGINE
BIO
-NO VACANCY
-DON’T EXAGGERATE
-NO QUOTES
-NO CUT AND PASTE
-KEYWORDS
EMAIL ADDRESS
LANDING PAGE
(EX: ABOUT.ME)

19. FIND YOUR NICHE

20. SOCIAL MEDIA!!!

21. NETWORKING
FOLLOW UP

22. DIFFERENT SOCIAL NETWORKS, DIFFERENT PURPOSES

23. VIDEO

24. ❶
SHARE
❷
JOIN CONVERSATIONS
❸
LISTEN

25. SOCIAL MEDIA AUTOMATION
(HootSuite-Buffer)

26. INFLUENCERS

27. www.rudybandiera.com/unamacchinaperrudy-0705.html

28. SERP

29. FREELANCE
WHY OPEN A BLOG?
❶MORE SPACE
❷VISIBILITY ON GOOGLE
❸SHARE BUTTON
❹CRM

30. WEBSITE

31. CONTENT MARKETING

32. CYBER
SQUATTING

33. STORYTELLING

34. CREATIVE C.V.
Philippe Dubost,CV in formato Amazon

35. Il mio CV in 10 slide

36. PERSONAL GUERRILLA MARKETING
EmployAdam(Personal GuerrillaMarketing + Video CV)

37. www.mysocialweb.it/2014/08/19/trovare-lavoro-online

38. HONEST
UNIQUE
SOCIAL
CLEAR
REGULAR
TO BE

39. FOR A TARGET
ONLINE
FOR YOURSELF
FOR ALL
FREE
TO DO

40. ❶ PERSONAL BRAGGING
❷
CRAZY TAGGING
❸
IGNORE QUESTIONS
❹ STALKING
❺
NO CREDITS

41. WHO IS TALKING ABOUT ME?

42. EGOSURFING

43. IMPROVE SEARCHES

44. GOOGLE ALERTS
www.google.it/alerts

45. AND IF I FIND SOMETHING WRONG?

46. WIPE OUT
(MY CONTENTS)
RIMUOVERE UNA PAGINA INTERA
RIMUOVERE VERSIONE CACHE DELLA PAGINA
RIMUOVERE UNA DIRECTORY O IL TUO INTERO SITO
RIMUOVERE UN'IMMAGINE

47. WIPE OUT
(OTHERS CONTENTS)
INVIARE UNA RICHIESTA DI RIMOZIONE PER MOTIVI LEGALI
RIMUOVERE INFORMAZIONI PERSONALI DAL WEB
CHIEDERE A GOOGLE DI NON VISUALIZZARE I CONTENUTI OBSOLETI DELLA PAGINA

48. https://support.google.com/legal/contact/lr_eudpa?product=websearch
RIGHT TO BE FORGOTTEN

49. MONITORING

50. APP MENTION

51. TOPSY
http://topsy.com

52. http://socialmention.com

53. http://namechk.com

54. ONLINE REPUTATION AS A NUMBER
http://klout.com

55. http://kred.com

56. www.my-reputation.it

57. FURTHER READING
❶Luigi Centenaro-Personal brandingcon i social media, eBookgratuito(www.personalbranding.it)
❷Erik Deckers, Personal brandingisnotpersonal bragging, Personal brandingblog
❸Kevin Dolnin, Job Hunting? Go Google Yourself, StarTribune
❹Come creare un video curriculum vitae, Videovirale.biz
❺Lori Randall Stradtman, Gestire la reputazione online for dummies, HOEPLI
❻Pandemia.info
❼Tom Peters, The brand calledyou(1997), Fast Company
❽Riccardo Scandellari, Fai di te stesso un brand, Dario FlaccovioEditore
❾Seth Godin, La muccaviola, Sperling& Kupfer
❿Rimassae Pellizzari, Personal Jobbing, eBook gratuito