441 company presentation

1. Xuanxin Qi (maxqi)

2. Product
● Game Designer/Publisher
● eSports leagues

3. History
2002- Warcraft 3 and Dota Allstars
2006- Riot Games is founded
2009- League of Legends is released
2012- LCS launches
2017- NA LCS announces franchising

4. What is League of Legends?
● Multiplayer Online Battle Arena (MOBA)
● 40 Champions at launch

5. League of Legends Today
● 138 Released Champions
● ~800 skins released
● 100 million monthly players

6. LoL as an eSport
● Best of 3 matches
● Double round robin

7. 2018 Franchising
● Promote long term
investments
● Better player protection

8. Financial Info
● Business Model- Free to play + microtransactions
● Privately held company, bought by Tencent for ~$400 million in 2011
● Revenue
○ $1.3 Billion in 2014
○ $1.6 Billion in 2015
○ $1.7 Billion in 2016

9. Secret Sauce
● One game only
● Free to play, easy to learn
● Large active community

10. Competition
Number of Characters 138 113
Character Availability Unlock System All Free
Microtransactions Characters +
Cosmetic
Cosmetic Only
Monthly Active Players (millions) 100 12.1
Learning Curve Easy Steep
Competitive Scene Established
Leagues
3rd Party
Tournaments
Largest Prize Pool $6.7 million $24.7 million

11. Other Competition
● Players Unknown BattleGrounds
● Overwatch
● Counter Strike Global Offensive

12. Prediction

14. Sources
● https://www.pcmag.com/article2/0,2817,2379503,00.asp
● http://fortune.com/2015/06/09/riot-games-esports/
● https://www.forbes.com/sites/johngaudiosi/2012/03/06/gdc-2012-pc-games-raked-in-18-6-billion-in-2011/#454
9e5307345
● http://tnl.media/esportsnews/2017/10/22/franchising-part-1-who-made-the-cut-in-the-nalcs
● http://blog.dota2.com/
● http://www.espn.com/esports/story/_/id/18221739/2016-league-legends-world-championship-numbers
● http://www.lolesports.com/en_US/articles/worlds-2015-viewership
● http://www.lolesports.com/en_US/articles/evolution-of-the-na-lcs
● https://dotesports.com/league-of-legends/league-of-legends-number-of-players-14488
● https://www.tweaktown.com/news/55605/league-legends-generated-1-7-billion-revenue-2016/index.html
● http://dota2.prizetrac.kr/
● https://lol.gamepedia.com/2016_World_Championship

15. Questions?