Have you ever wondered whether social platforms can boost your content consumption? How can you use social platforms to aid content marketing for the best results? While these digital marketing techniques have striking differences, the good news is that you can align the odds in your favour. In this blog, we discuss the differences between social media and content marketing along with their advantages. Originally published at https://writeme.ai/blog/social-media-and-content-marketing/#is-content-marketing-part-of-social-media-marketing

1. Have you ever wondered whether social platforms
can boost your content consumption? How can you
use social platforms to aid content marketing for the
best results? While these digital marketing
techniques have striking differences, the good news
is that you can align the odds in your favour. In this
blog, we discuss the differences between social
media and content marketing along with their
advantages.
info@writeme.ai www.writeme.ai
SOCIAL MEDIA AND
CONTENT MARKETING –
TOP DIFFERENCES AND
ADVANTAGES

2. Social Media Marketing And Content
Marketing Main Difference
Social media is strikingly different from content marketing.
The former has proven to be a game changer and it is a
relevantly new addition to the marketing paradigm. An
interesting thing to note is that the number of active social
media users has crossed 4.9 billion to date. Thus, it means
that over 55% of the global population uses social media.
These numbers are expected to shoot upto 5.85 billion users
by 2027.
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3. Common Goals of Content and Social
Marketing
Is content marketing and social media marketing
the same thing? Although both these marketing
tools are strikingly different, they do share some
common objectives.
Social media lets marketers share content randomly
or according to their predefined content calendar.
Additionally, the social media marketing strategy is
mainly focused on the goal of boosting brand
awareness among existing, new and potential
prospects and customers.
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4. Top Benefits of Social Media
Marketing
Here are some top benefits of social media
marketing:
Social media is an extension for boosting content
reach
Social media offers a direct communication channel
with prospects and customers
These Social channels support SEO ranking and
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5. How can AI help with Social
Media Marketing?
Today, the main marketing focus is
automation and scaling. AI can not
only speed up content creation for
social media but also align the
brand voice with specific reader
context.
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6. Social Media and Content Marketing
FAQs
Is content marketing part of social media marketing?
Content marketing is a part of social media marketing. The
reason is that content is used to educate, entertain, inform,
and get action from customers.
How does social media affect content marketing?
Social channels and content marketing go hand in hand to
enhance audience acquisition and retention on respective
platforms.
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