In Indian mythology, the universe was created by lord Brahma, preserved by lord Vishnu, and destroyed for the next creation by lord Shiva. Product lifecycles go in the same directions with product stages like introduction, growth, maturity, and decline. In his PRODUCTIZED talk Rushil Dave from Zalando goes through main stages of product lifecycle with suggestions on how to deal with creation, maintenance and destruction of products to make sound decisions and validate them as early as possible.