How To Make Better Product Decisions

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On August 14 at the Startup Product Talks SFBay meetup Teresa Torres, VP Product, AfterCollege gave a great presentation that was quite provoking and inspired much animated conversation. Read the recap here: http://bit.ly/12hxc84 Follow http://startupproduct.com/blog

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  • Teresa is speaking at Startup Product Summit SF2 during Product Weekend San Francisco Oct 10-12 http://bit.ly/14ZagOP
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How To Make Better Product Decisions

  1. 1. Teresa Torres, VP Products, AfterCollege Startup Product Talks SFBay Atlassian Dev Den, San Francisco, CA 08.14.2013 A Startup Product Talks Presentation http://StartupProduct.com
  2. 2. { How to Make Better Product Decisions Teresa Torres Vice President, Products @ AfterCollege www.producttalk.org @ttorres
  3. 3. Think about how you make product decisions.
  4. 4. Startup ROI Source: http://jtangovc.com/venture-capital-and-its-33-success-rate/
  5. 5. Startup Failure Rates Source: http://www.statisticbrain.com/startup-failure-by-industry/
  6. 6. First Model: The Product Genius
  7. 7. You’re the CEO of your product.
  8. 8. You generate the ideas.
  9. 9. You are The Decider.
  10. 10. You are the expert.
  11. 11. You don’t have time to analyze everything …
  12. 12. So you rely on your expert intuition.
  13. 13. The Challenge: When is expert intuition good?
  14. 14. Expert intuition is good when …
  15. 15. Environments are predictable.
  16. 16. You can practice with reliable feedback.
  17. 17. Is this how product works?
  18. 18. Second Model: Customer Development
  19. 19. Get out of the building.
  20. 20. Phases of Product Growth Customer Validation Customer Creation Company Building
  21. 21. Iterate
  22. 22. The Challenge: Customer Development is hard.
  23. 23. The Challenge: Confirmation bias interferes.
  24. 24. Third Model: The Lean Startup
  25. 25. Hypothesis-Driven Product Development
  26. 26. Draw lines in the sand.
  27. 27. Minimum Viable Product
  28. 28. The Challenge: Fundamental Attribution Error
  29. 29. The Challenge: Narrow Framing
  30. 30. The Challenge: Overconfidence
  31. 31. So what’s next?
  32. 32. We get to decide.
  33. 33. We can’t just build products.
  34. 34. We need to master our craft.
  35. 35. We need to develop our skills.
  36. 36. We need to keep evolving our processes.
  37. 37. Think about how you make product decisions.
  38. 38. Keep the conversation going: www.producttalk.org @ttorres

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