The document discusses two publications from WRI about improving the cost-effectiveness of U.S. farm conservation programs through better targeting of funds. It provides an overview of the research questions, data and models used, key findings, and recommendations. The modeling analysis found that targeting conservation funds based on both environmental benefits and cost-effectiveness could achieve 7-12 times more nutrient reductions per dollar spent compared to current approaches. The presentations also discuss barriers to targeting such as limited data, competing political interests, and agency capacity, and provides options to help overcome these barriers.