WDC Design Policy Conference 2014 - Speaker Presentation

1. Buenos Aires Argentina, City of Design The challenge to promote innovation through design Cape Town 18.10.14

2. About the context:

3. Argentina is known throughout the world for:

4. tango

5. football

6. barbecued

7. mate

8. and also for the Pope!

9. design
BKF chair 1938
But we also have:

10. Chair “Desarmable”
Designer: César Janello, 1955.

11. “Fire lighter”
Designer: Hugo Kogan
Producer: Aurora

12. lantern “Eveready”
Designer: Hugo Kogan
Producer: Eveready

13. Radio “Giulia”
Designer: Roberto Nápoli, 1975
Producer: Noblex

14. Servocuna “SMX 2-3-4”
Designers: Hugo Kogan, Hugo Legaria and Raúl Anido, 1993
Producer: Medix.

15. The historical context

16. The crisis 1976/1983
Military coup
Opening to importation and dismantling
of the productive system

17. The crisis 1976/1983
Military coup
30.000 missing persons

18. 1983 Coming back of democracy

19. 1985
Creation of design careers at the
University of Buenos Aires (28.000 students)

20. 1990-2001
stage of convertibility
$ 1 argentinian pesos = U$S 1

21. 2001 New economical and social crisis

22. 2001 Unfavourable conditions for importation Local industry recovery but… Industry/design disjoint

23. Creation of Metropolitan Design Center (CMD)
Need for state policy design promotion:

24. The Institution is dedicated to promote local design. It´s the main public promoter of economic, cultural and social importance of design in Argentina CMD is an international and unique model in its kind in Latin America.

25. companies/institutions
Design in business
“Incorporating design program”
designers
Business in design
“Business Incorporation”
Target:

26. Design incorporation

27. Program aimed at SME businesses in the city of Buenos Aires
Objective: To contribute to increasing the quantity and quality competitiveness and innovation of the Buenos Aires through design.
Encourage the incorporation of design as a valuable tool in the production of goods and services and strengthen exports.

28. • Survey and analysis of the current situation of the company.
• Identifying opportunities and weaknesses.
• Delivery of a strategic plan to incorporate design
Design Consulting
funding

29. New companies
“Incubation program”

32. Research and transfer
Knowledge creation for local development

35. SMEs that used design 2009/2010
SMEs had carried out design activities

36. Training
Strengthening of the Creative class

38. Skills training
Sewing/leather/carpentry

39. Public digital fabrication laboratory

40. Infrastructure
An ideas factory for the city

41. 2010 = 14.000m2

44. More than a decade promoting design and innovation

45. Last considerations:

46. We arn´t artists solving our problems. We are experts solving others problems.
Design is not necessary, it´s inevitable
The best way to predict the future is to design it.

47. Thank you!
Muchas gracias!

48. www.cmd.gob.ar D.I. Anabella Rondina Metropolitan Design Center Buenos Aires City Governmet arondina@buenosaires.gob.ar