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Cape Town's bid for World Design Capital 2014

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Cape Town's bid for World Design Capital 2014 : presented to Accelerate Cape Town Member Meeting, 13 May 2011, by Bulelwa Ngewana-Makalima, MD of the Cape Town Partnership.

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Cape Town's bid for World Design Capital 2014

  1. 1. Bulelwa Ngewana: Managing Director Cape Town Partnership Repositioning Cape Town through Design
  2. 2. a unique partnership working together to regenerate Cape Town Central City CCID: the operational partner – doing the work on ground level SAFE | CLEAN | CARING CAPE TOWN PARTNERSHIP: the strategic partner MANAGE| DEVELOP| PROMOTE Central City Property Owners CITY: the governance partner GOVERN | SUPPORT| PLAN OWNERS: the private partner INVEST | DEVELOP | FUND
  3. 3. ... just add people
  4. 4. By networking and information sharing to build a proactive creative milieu in the central city through: Communication Creative CT Clusters Creative Cape Town E News, E- Social Networking, Creative CT Annual, Support to events and venues, Creative Week Cape Town, Cultural Tourism Map, & Facilitation World Design Capital Bid 2014, The Fringe: CT’s Innovation District, CT Design Network, Imagine City Hall. Communicates, supports and facilitates the development of the creative and knowledge economy in the Central City of Cape Town
  5. 5. What is WDC? Why is Cape Town bidding for this designation?
  6. 6. <ul><li>DESIGN FOR ALL </li></ul><ul><li>LG Electronics, Samsung, Hyundai, Kia </li></ul><ul><li>Han River </li></ul><ul><li>U – Design (Seoul Design Olympiad) </li></ul><ul><li>Dongdaemun Design Plaza </li></ul><ul><li>Benefits to the city: focus on design events, increase in </li></ul><ul><li>visitors to city </li></ul>
  7. 7. HARD, TECHNOLOGY, EFFICIENT, INHUMAN
  8. 8. CIVIL UNREST IN 2008, ALMOST A MILLION PROTESTORS TAKE TO THE STREETS
  9. 11. BEFORE:HIGHWAY OVER RIVER
  10. 12. AFTER: HIGHWAY DEMOLISHED AND RIVER RECLAIMED FOR PUBLIC SPACE
  11. 18. Reconnect Social Cohesion Reconnect through Infrastructural Enhancement Reposition for the Knowledge Economy CAPE TOWN’S DESIGN STORY
  12. 19. CC SEC SC NC TF STEL Key: Arts & Culture Design Education & Training Public Architecture Public Space History & Memory Design Enterprise Transport CAPE TOWN’S DESIGN STORY CC Central City TF The Fringe NC North City SC South City SEC South East City STEL Stellenbosch
  13. 20. SOCIALLY RESPONSIVE DESIGN: Responds to the needs of people
  14. 21. Rebuilding Communities through socially cohesive design
  15. 22. SOCIALLY RESPONSIVE DESIGN: FAN WALK: Connecting people and the city Inclusiveness
  16. 23. SOCIALLY RESPONSIVE DESIGN: <ul><li>Design Indaba 10 X 10 LOW COST HOUSING competition </li></ul><ul><li>Addressing housing shortages </li></ul><ul><li>Sustainable design </li></ul><ul><li>Creating dignified spaces for people </li></ul><ul><li>Competition was won by Luyanda Mpahlwa (MMA Architects) </li></ul>Sustainability
  17. 24. SOCIALLY RESPONSIVE DESIGN: <ul><li>GREEN POINT URBAN PARK: </li></ul><ul><li>Connecting people and the city </li></ul><ul><li>Biodiversity </li></ul><ul><li>Education through experience </li></ul><ul><li>Universal design </li></ul>Sustainability
  18. 25. SOCIALLY RESPONSIVE DESIGN: Inclusive memorialisation <ul><li>Lwandle Migrant Labour Museum & Gugulethu Seven Memorial : </li></ul><ul><li>Connecting people by acknowledging the past </li></ul>
  19. 26. SOCIALLY RESPONSIVE DESIGN: <ul><li>TSAI DESIGN: SAFMARINE CONTAINER SPORT CENTRE & NESTED BUNK BEDS </li></ul><ul><li>Addressing social needs for example sports facilities and confined spaces in orphanages </li></ul>Corporate Social Responsibility
  20. 27. SOCIALLY RESPONSIVE DESIGN: Ogilvy sponsored - Percy Bartley House Corporate Social Responsibility
  21. 29. <ul><li>Total Value of Exposure – R1,740,000.00 </li></ul>MEDIA SUPPORT
  22. 30. <ul><li>Total Value of Exposure – R1,740,000.00 </li></ul>MEDIA SUPPORT
  23. 32. SUPPORT – Partners Sponsored and created R200 000 interactive stand to encourage support of World Design Capital Bid at Design Indaba 2011.
  24. 33. BID COUNTDOWN Bid Book Submission deadline 31 March 2011 Applications reviewed April-June 2011 3 Shortlisted cities announced July 2011 Shortlisted city visits August 2011 Final selection August 2011 Announcement of WDC 2014 at 2011 IDA Congress October 2011
  25. 34. SUPPORT THE BID Support for Cape Town’s bid has to keep momentum and grow: The “Snow ball” effect – get behind the bid!
  26. 35. Support for Cape Town’s bid has to keep momentum and grow: The “Viral” effect – spread the word…
  27. 36. THANK YOU www.creativecapetown.net - The official website of Creative Cape Town   www.capetown2014.co.za - The World Design Capital Bid 2014 website

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