Ralitsa Diana Debra
•Download as PPTX, PDF•
0 likes•506 views
World Design Capital 2014 - Speaker Presentation
Recommended
More Related Content
Similar to Ralitsa Diana Debra
Similar to Ralitsa Diana Debra (20)
More from World Design Capital 2014 - Cape Town
Recently uploaded
Recently uploaded (20)
Ralitsa Diana Debra
- 1. Designers as change agents in emerging economies
- 2. Design in Ghana- samples
- 5. 1 1 Design is evolving constantly in Africa
- 6. •Non-Computer }Generated •Computer Designs 2
- 8. 3 •Rapid growth in emerging economies in Africa •Companies require branding & advertising
- 9. DESIGN & JOB CREATION •Designers }value or •Non-Designers supply chain 4
- 10. CHALLENGES… 5 “ What they want to sell? ” and not “ What does the customer want to buy? ” .
- 11. CHALLENGES •Absence of laws •Disparities between academia & industry • Inequities in salaries Freelance / set up businesses
- 12. Looking into the future 6 • Advocacy • Design has evolved “drawing ” • “Social innovation and sustainability” - transforming life’s in societies.
- 13. • Strategic design •Community arts in focus •Abetenim Village-Ghana
- 14. Bus stop- Materials: Clay and Bamboo Location: Abetenim Village-Ghana
- 15. Looking into the future 7 • Collaboration between academia and industry • Introduction of intellectual property laws & skills training in entrepreneurship • Establishment of a professional body for Art and design
- 16. Make a plan video
- 18. Ralitsa Diana Debrah Email: rddebrah.art@knust.edu.gh ralibebe@gmail.com* Tel: +233 249854473 Kwame Nkrumah University of Science and technology, Kumasi-Ghana, West Africa
Editor's Notes
- Design is evolving constantly in emerging economies such as Ghana as well as in many other parts of the world
- have witnessed the evolution of non-computer assisted to computer assisted designs.
- Due to rapid growth in emerging economies, companies are springing up every day. They all require branding or some form of advertising to either sell an idea or to introduce some goods or services to users.
- The introduction of technology has revolutionised the design industry creating jobs for many young people, trickling down to non-designers involved in the value or supply chain within the design industry. Although designers are “silently making noise” with branding in Ghana, by designing promotional materials to sell goods and services; like any other profession, young designers are confronted with some challenges in such developing economies in Africa.
- A typical case is in the area of advertising, where designers have a challenge between working on run-of-the-mill concepts and also as professionals in their quest to satisfy their clients. Usually, clients only think about “What they want to sell?” and not “What does the customer want to buy?”. This notion makes it challenging for designers to explore the most appropriate concept to sell particular goods or services with the interest of the end-users. Meanwhile, emerging trends in design, advocates the idea of involving end-users to be part of designing (“making the plan”) ― sustainable solutions to emerging problems in their societies
- Beyond this reality, there are no laws that protect young and up-and-coming designers in terms of intellectual property regarding their original ideas. A designer might develop a concept and once perceived by the client, these ideas are sometimes replicated without giving credits to them. Also, there are disparities between academia and industry regarding the value, and how much a graduate designer must earn. This is rooted in the idea that, there are no professional bodies or associations that seek to regulate the design profession. This creates situations where, young designers are reluctant to work with some of the big design firms, due to inequities in salaries. Based on these issues, they either prefer to freelance or set up their own businesses where they often have challenges with acquiring the requisite equipment and start-up capital for their emergent businesses
- Moving forward, there is a need for advocacy, promoting the role of the designer in the development of society, especially by design educators. It must be emphasized that design has evolved from, just “drawing” as may be perceived by some developing economies in Africa, to design being used for social innovation and sustainability to transform life’s in communities. Therefore, collaborative efforts between practitioners in the industry and design educators in academia; introduction of intellectual property laws and skills training in entrepreneurship could aid young designers to be successful with their professional practice in Ghana. Ultimately, the establishment of a professional body for the design industry will uplift the image of the profession in such an emerging economy in Africa.
- Moving forward, there is a need for advocacy, promoting the role of the designer in the development of society, especially by design educators. It must be emphasized that design has evolved from, just “drawing” as may be perceived by some developing economies in Africa, to design being used for social innovation and sustainability to transform life’s in communities. Therefore, collaborative efforts between practitioners in the industry and design educators in academia; introduction of intellectual property laws and skills training in entrepreneurship could aid young designers to be successful with their professional practice in Ghana. Ultimately, the establishment of a professional body for the design industry will uplift the image of the profession in such an emerging economy in Africa.