TCI 2015 Investing for a Creative Region
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By Madeline Smith, presented at the 18th TCI Global Conference, Daegu, 2015.
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TCI 2015 Investing for a Creative Region
- 1. Investing for a Creative Region Madeline Smith, The Glasgow School of Art, Scotland, UK Parallel Session 1.3: Shaping Creative Economy through Clusters
- 2. The Highlands and Islands 90 inhabited islands Scattered small towns: 2,000 – 10,000 people Covers half of Scotland 500,000 people One city: Inverness population 70,000
- 3. Creative Futures Partnership • Design Innovation research since 2010 • Partnership approach • Communities, business, research teaching • Create a flourishing region • More than economic development
- 5. Complex, “wicked” or “nutty problems” entered the commercial lexicon and professional practice for designers: they focused upon multiple variables, temporal as well as spatial variables, computers or digital interactions and behaviours that fed back into the core “problem”.
- 6. Evolution: Method & process Users, stakeholders and collaboration Increasingly human behaviour became the central focus of such “wicked problems”…
- 7. So, if engineers solve problems, then designers …
- 8. … are fashioning engagements between people and things…
- 9. • Innovation from the edge • Innovation from tradition • Distributed city • Creative Collaborations (Tourism, Malt Whisky, Digital Health) Research– with an impact
- 10. Creative Industries - The Design Network Supporting a flourishing Design Community in the Highlands and Islands
- 11. What is the Design Network? The Vision An internationally-connected, entrepreneurial design and design research community within the Highlands and Islands. The people, enterprises and communities that transform [traditional and contemporary] cultural skills, knowledge and ideas into economically productive goods, services and places. Beate Becker, Director Designing Industry, Mass College of Art and Design
- 14. Delivered through a vibrant programme linking businesses and communities with Academia
- 15. Xpo North: the Design Panel
- 16. Xpo North: People, GSA international connections, opportunities “Inspiring and encouraging. I am inspired with such a world class event on my doorstep.” Avalon Santos Wilmott Art Director and Graphic Designer
- 17. Design on the Road Events - Strategic skills for design consulting, Inverness - Preparing for Art School, Inverness - Bespoke, boutique and international, Oban - Exploiting creativity with software tools, Shetland - 3D printing workshop in Moray
- 18. Cluster for community - Who is out there? Database of designers in H&I - Bringing people together engaged with approx 200 people so far - Engaging business developing internships, student projects, mentoring with big business, collaborative opportunities - School Engagement plan - Cross sector - Working with other CI trade networks - International connections - Participation in Pixel Lab , Dutch design week - More than economic return
Editor's Notes
- Distributed City and Social Capital: The Distributed City is a way of linking small enterprises both locally and internationally. Unlike other ideas of distribution or connectedness within actual cities, our city is an imagined city, a metaphor to help create relationships in and beyond a region such as Caithness & North Sutherland. Distributed City looks at the ways in which apparently disparate resources – intellectual, physical, social and material – can be usefully related to one another to create motivational, distributed enterprises within a regional ecology of cultural and economic activities. This approach has been shown to be extremely effective at enabling new ways of knowledge sharing and identifying growth opportunities, often leading to the generation of social capital. Professor Irene McAra McWilliam
- We want to support the local design community while showcasing and promoting pioneering, best practice in design locally, nationally and globally. The Design network aims to carry out world-class design activities, and help to establish the Highlands and Islands as an international venue to do so.
- -Panel discussions, exhibitions, workshops, seminars – newest/leading developments - Closely bound with research and teaching within the GSA and will provide a platform for researchers and students to practise, explore and research.
- Give out postcards
- Ben Davies Benedict Davies Staff User Experience Designer, Google Benedict Davies has worked at Google since 2007 and is currently design lead for the Cultural Institute. During his time at Google he has worked on areas including emerging markets, mobile search, and second screen applications. Prior to Google he worked at Samsung's European Design Centre and for Hutchison 3G. When not in London or Paris (home of the Cultural Institute) he can be found in Shetland. Cordy Swope Cordy Swope Designer, writer, educator and partner at studiomem. Cordy Swope is a designer, writer and educator. He is partner at studiomem, an innovation consultancy in Munich, where he leads global innovation teams to help organisations grow. Clients: BASF, BMW, Eli Lilly, GE, Gaggenau, Orange, P&G, Mercedes, Novartis, Renault, Siemens, Telefonica and the Museum of Modern Art, New York. Audience – international mix – all ages Numbers attending panel “Beyond the Logo” around 100 estimated. Extremely high quality panel, including GSA staff, Cordy Swope, Ben Davies… Biogs attached. Attracted design businesses who have never engaged with XPONORTH before. Developed a line of discussion and themes that provide a platform to build on for 2016, to ensure cross sectoral panels include designers, and themes that will allow cross sectoral working throughout year. Incorporated into programme of activity. Ben Google – Opportunity for placements at Google, mentoring etc… One to one sessions delivered. New partnership opportunity with Dutch Design Week created
- We want to support the local design community while showcasing and promoting pioneering, best practice in design locally, nationally and globally. The Design network aims to carry out world-class design activities, and help to establish the Highlands and Islands as an international venue to do so.