Hero Conf 2015 - Portland, OR - April 28, 2015

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laurenbfrankel

Selling Better: PPC Strategies for eCommerce

Marketing

@frankly_lauren
laurenf@seerinteractive.com

Shopping Campaigns
-Strategy/Organization
-Share Tests
Managing Promotion Calendars
-Labels
-Automation
-Customizing copy

• audiences
• scripts
• promotions
• campaign priority
• search queries
• negative kws
• auction insights

Label
current
ads
Upload
new ads
Find new
ads
Label new
ads
bit.ly/adwords_labels

+87%
aov
-38%
ad
ratio
+70%
ctr
+75%
revenu
e

• Organizing
shopping
campaigns
• Optimizing by price
point, product ID
and product titles
• Utilizing labels and
automated rules
• Customizing ad
wrap-up

Philadelphia • San Diego
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