5. History
•Established in 2006 by Neville Greenwood
•Incorporated in October 2008 with Joy
Greenwood
•Bought our Current Office in April 2011 in
Cannington
•6 Full Time Staff
•2 Full Time Directors
•2 Part-Time Staff
7. Points Of Difference
•Focused On Our Customers/Customer’s
Customers
•Local Design
•Local Programming
•Local SEO Manager
•Local Sales Manager
•Local Support (in Office)
•9 years in the Web Design Business
•Fully Dedicated Server Hosting
9. What is a Website's Number 1 Goal?
•Increase Visitor Numbers
•Convert Visitors to Leads or Customers (Design and
Functionality)
•Provide Information
•Stop Friends and Family from Bugging You
•Reduce Customer Service Calls
•Pre-Qualify Leads
•Lead Generation
•SEO Network
•Create a Credibility Plank for Your Business
11. How Do You Find That Out?
•Identify what the customer's customers want
and need
•Interview Client
•Web Design Brief
•Keyphrase search in Google
•Benchmark competitors
•View the environment of the competitors and
the potential customers
13. Optimising Conversion Involves Many Factors?
•Generally aligning the objectives of the customer's customers
with your website design
•Quality responsive coding and design adjusting to various devices
•Designing for conversion
•Focusing on the most important factors for the website visitors
•Making it Easy to find their most likely response
•Analyse Google analytics and webmaster tools for visitor
behaviour (flow graphic)
•Look at heat map plugins to see what clients are clicking on and
viewing
•Make changes as needed according to analysed results
•Send Adwords to the website and see if the results have changed
•Rinse and repeat
19. Website Marketing?
•Search Engine Optimisation-
•Local directories
•Business listings
•Reviews
•Industry specific links
•High Domain and page authority links
•Social signals
•Search Engine Marketing- Including Re-targeting-
•Focus on removing negative keywords for non converting keywords
•Social Media Marketing- Facebook, Linked In, Twitter, etc
•Press Release/Guest Blogging
•Regular Website Blogging (link to social media systems)