No developer has stated “I’m reaching TOO MANY customers and making TOO MUCH money….”. In this session, we show you how can turn your amazing code into an excellent business. We cover the different techniques & technologies to reach more customers and maximize your reach. You’ll learn from stories of 3 entrepreneurial #WindowsInsiders devs on how they turned their code into viable businesses. As an extra bonus, you’ll learn the most important dev skill of all: how to hustle!

2. Good Code
GREAT business
#WindowsInsiders:

3. But you’ve got this nagging feeling…

4. way
WAY
- no dev ever

5. not alone

6. Good Code Great Business

7. C:Users>cd WindowsInsiders

8. 1.Choose ONE human
2.ID a REAL problem
3.Create prototype
4.Test it
5.Address feedback
6.Heromake human

9. Let’s hear from some #WindowsInsiders
who’ve done the thing

10. C:UsersAngeUwambajimana
>IV_Drip_Alert
Problem: Monitoring IV Drips manually
Solution: Automated IV Drip solution = Windows,
IOT and Azure
The Hero: Her brother Saga
The Team: Computer lab owner & other students
Getting Customers: Pitching & visiting
Advice: Value Prop | Low-cost prototype |
Monetization | Relationships

11. C:UsersRaymondDillon>Proto
_Software
Problem: Slow Digital Transformation
Solution: Mobile App CMS
The Hero: Excel Spreadsheet Guy
The Team: Raymond & his brother
Getting Customers: MSFT Partner |
Xamarin Certified
Advice: Chase customers > funding |
Side-hustles | Build what THEY need
and can use

12. C:UsersIrvingAmukasa>SophieBot
Problem: Taking about sex is taboo
Solution: It’s not taboo for a Bot
The Hero: Sophie!
The Team: Borrowed laptop led to first
co-founder
Getting Customers Be like: Runs a
community—pitched to them.
Advice: List all revenue models. Test
and validate each one!

13. //what is a career goal you have?

14. C:Users>cd Relationships

15. //who do YOU need to connect with?

16. C:UsersWindowsInsiders>mkdir Hustle

18. /* what words do they
use? */
/* what their goals
are */

19. /* what is the overlap of their goal and
your goal…in THEIR words */

20. hospital
goals
prevent
death
reduce
costs by
10%
Ange’s
goals
make
money
use these words

21. If they are… Try…
“Lots of others are doing
this”
“Data from the experiment
shows….”
“I’d love your input on
planning….”
“Your village elders will love
it!”
“No one else doing this”
“This is a crazy, huge, world
changing thing….”
“We won’t have many chances to
do this…”
*** “I need you to trust me…”
If they tend to be
risk-averse(say no
more often)
If they tend to be
risk-taking(say yes
more often)

22. The intro:
I know you have a
goal of reducing
costs by 10% this
year
The play:
I’ve created a
prototype that
automatically alerts
nurses when an IV needs
attention. This reduces
their time and costs by
10% in one week.
6 Rwandan hospitals are
now using this
The pitch:
I’d love to know if
you’re interested in
testing this in your
hospital as well so you
can reduce your costs by
at least 10% while
preventing death

23. Good Code Great Business

24. C:UsersYou>Next_Steps
Get help achieving your career goals?
http://aka.ms/CodetoBiz
Flight and get feedback from
REAL customers?
if (dev) {Insider();} session
THR2428 @ 6pm today
Learn more about the Insider program?
http://insider.windows.com
Come by our booth!