DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
WmScammell--CDX-Van-Prev-p1
1. Preview
P R E S E N T S
February 12, 2002
March 19–21
Vancouver Convention
& Exhibition Centre
Judy Elder
General Manager,
MSN.CA
9–10 a.m.
K E Y N O T E S
All keynotes take
place in Ballroom C.
Robert
Mountain
COO,
Sympatico-Lycos
9–10 a.m.
Tuesday, March 19
Inside...
Extreme
Knowledge . . . . . .13
High-Velocity
Computing . . . . . .14
comdex.biz . . . . . .16
COMDEX
eMobility . . . . . . .17
Tutorials . . . . . . . .19
Paul Tsaparis
President and CEO,
Hewlett-Packard
(Canada) Ltd.
9–10 a.m.
Paul Tsaparis is president and
CEO of Hewlett-Packard Cana-
da. In a recent interview with
COMDEX Vancouver Preview
Editor Sean Cassidy, he talks
about the company’s three-
pronged business strategy and
the ongoing Compaq merger.
COMDEX: What is HP
planning to do in the future to
expand its offerings or lines of
business?
Tsaparis: For the past two
and half years, we’ve been talk-
ing about the reinvention of HP,
which is a strategy that is com-
ing together along three major
lines. One is the notion of an al-
ways-on Internet infrastructure;
the second one is the notion of
always-on, always connected in-
formation appliances. The third
is about what we call electronic
services. From the HP strategy
perspective, it’s the intersection
of these three market forces and
emerging technology trends
that will not only transform the
IT industry, but also transform
industries for which IT is a sig-
nificant enabler. One of the
ideas we’ve always worked very
hard on in our imaging and
printing business is how to
change the whole nature of dig-
Tsaparis reflects on
the reinvention of HP
(continued on page 6)
COMDEX Vancouver delivers
the tools for IT success
By Sean Cassidy, The Preview
C
OMDEX Vancouver 2002
promises attendees they
will receive the knowl-
edge they crave, see the tech-
nology they need and meet in-
dustry leaders and top business
professionals who can help
them achieve their goals.
COMDEX Vancouver is the
business IT marketplace for the
Vancouver region, offering a
wealth of educational opportu-
nities to help attendees focus
on choosing the products and
services that will make them
and their companies more suc-
cessful; and an exhibit floor
that will allow them to see,
evaluate and compare the tech-
nologies that can really make a
difference to their businesses.
“The focus of COMDEX Van-
couver is on education; critical
education to help you make the
right decisions, pick the right
technologies and be a smarter
buyer,” says Steve Prahalis, GM
of Canadian Events. “Whether
you visit our event sponsors in
the exhibit hall, or attend one of
the many free educational pre-
sentations, the paid conferences
Sympatico-Lycos COO Mountain
on monetizing online content
Robert Mountain is COO of Sym-
patico-Lycos. In a recent inter-
view with COMDEX Vancouver
Preview Editor Sean Cassidy, he
spoke about the revenue oppor-
tunities present in the world of
multimedia content delivery.
COMDEX: What are your
thoughts on multimedia con-
vergence?
Mountain: There are really
two ways to look at conver-
gence. The first is to ask the
question, “How do you create a
digital experience that enrich-
es media?” At Sympatico-
Lycos, we actually are part of a
much bigger strategy that in-
volves Bell Canada, which has
an overall focus called the
FREE GUEST
PASS!
SEE PAGE 30
(continued on page 5)
Vancouver will once again host top industry leaders and professionals at COMDEX.
(continued on page 31)
or the tutorials, you will walk
away with new knowledge that
you can use immediately.”
This year’s education pro-
gram features four session-
packed conferences. The Ex-
treme Knowledge Conference
will offer developers, technical
staff and engineers the chance
to receive some hard-core
technical education and share
ideas with their peer commu-
117 Kendrick St., Suite 600, Needham, MA 02494-2728
ital imaging. HP has moved into
digital cameras, which means
we now have input and output
devices, technologies that have
completely transformed the way
people think about photogra-
phy. That’s one example of how
an industry is transformed by
[new technology].
Another area we are working
on is enhancing our presence in
the services business. We’ve
clearly stated our vision of serv-
ice-centric computing, and one
of the things we talk about is
the “end of the product era.”
What we mean by this is that
products will always be impor-
tant, but it’s the service upon
Wednesday, March 20
Thursday, March 21