5. William Cheung
Hyperloop
The Hyperloop is "a supersonic transport system allowing
passengers (and their cars) to travel long distances in a short
amount of time."
Source:
Wikipedia World Map
Source:
(Hyperloop) Melvinuptonjr
Assignment One, Research
https://www.zdnet.com/article/what-is-hyperloop-everything-you-need-to-know-
about-the-future-of-transport/
6. William CheungHyperloop
• Live & work in different cities
• Commute easier
• Solar powered, clean energy
Assignment One, Future Product or Service"
OPTIMAL TRAVEL
7. Thom Yorke
Source: Flickr - Anglea N.
Hyperloop
William Cheung
Assignment Two, Source for Brand Character Words
8. TraceRide
I wanted the name to begin with a "T" after Trillian from Hitchhiker's Guide to a
the Galaxy. Since the product/service revolutionizes transportation, I took the word
transport and began to play with it; I was led to trace. Since the word trace means
unearth or discover, I immediately knew that had to be part of it. Then I thought about
using words from my first assignment, commute,capsule, air solar or optimal. I thought
about tracecap or transcap before landing on TraceRide.
Assignment Two, Naming Process
Hyperloop
William Cheung
9. Assignment Two, Final Product/Service Name
Trace: Find or discover by
investigation. Synonyms: Track
down, detect, unearth.
Ride: Be carried or supported by
something with a great deal of
momentum.
TraceRide
Hyperloop William Cheung
13. Assignment Three, Logo and Logotype Research
https://www.delta.com/
http://www.fujibikes.com
https://www.mitsubishicars.com/ https://www.mbusa.com
https://Celebritycruises.com
Hyperloop William Cheung
15. Assignment Four, Social Media Branding, Research
Hyperloop William Cheung
References Names and URLs
https://www.facebook.com/uber/
https://www.facebook.com/lyft
https://www.facebook.com/Amtrak/
20. Assignment Four, Social Media Design, Creating Community
Hyperloop William Cheung
• Text messaged friends and family
• Invited people to like the page
• Posted information about the page
on Instagram
22. Assignment Four, Social Media Design, Creating Community
Hyperloop William Cheung
• Marketing a product on social media
• " Some social media networks have a more active
user-base than others. Statisticalresearch has
revealed that more than 95% of Facebook users log
into their account every day. That number for
Twitter is 60% and for LinkedIn is 30%."
https://education.gov.mt/en/resources/News/Documents/Youth%20Gua
rantee/Social%20Media.pdf
23. Assignment Four, Social Media Design, Creating Community
Hyperloop William Cheung
• Marketing through text messages
• "Text messages are a great way to connect with and market to your
existing customers. Why? They're cheap and easy to send, your customers
actuallyread them, and their
unobtrusive."https://www.eztexting.com/sites/default/files/downloads/S
MS-Marketing-For-Small-Businesses.pdf
24.
25. Purchasing Intention
"...customers decision to buy a product depends largely on
the product's value and recommendations that other
consumers have shared on social media."
Source: Dehghani, M., & Tumer, M. (2015).A research on effectiveness of Facebook advertising on enhancing
purchase intention of consumers. Computersin Human Behavior. 29: p. 597-600.
29. Customer Engagement
“a customer's behavioral manifestations that have a brand or
firm focus, beyond purchase, resulting from motivational
drivers”
Source: Beukeboom, Camiel J., Kerkhof, Peter, & de Vries, Metten.(2015).Does a Virtual Like Cause Actual Liking?
How Following a Brand'sFacebook UpdatesEnhances BrandEvaluations and Purchase Intention. Journal of Interactive
Marketing November 2015 32:26-36
30. Customers Share their Feedback After
Product Research
"Third, social media generates customer insights. Such customer
insights [following their research of a company] help firms understand
about their customers' current needs, the fundamental motives behind
these needs, and how these needs change over time."
Source: Bashir, Naheed, Papamichail,K. Nadia,& Malik,Khaleel. (2017). Use of Social Media
Applicationsfor Supporting New Product Development Precesses in Multinational Corporations.
In Technological Forcasting& Social Change. 120: 176-183.
