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Online Retail Logistics Conference, 18-19 November, Sydney, Australia
As James Burke observed in his TV show "Connections," when information spread gradually, change occurred slowly. Today the online world spreads information explosively, and change is a constant. Two business techniques are discussed to address today's rapid change:
• Strategy as Simple Rules. Complex businesses need to simplify to be able to quickly adapt to changes in their marketplace. Using simple rules to describe and operate business processes lets people easily understand how to act when confronted with a new situation.
• Thinking Lean. The lean startup movement focuses on helping small startup businesses use their limited resources efficiently. Small, incremental steps, accompanied by adaptive changes, to a goal are preferred over a massive project which requires immense resources. Even large businesses can apply lean principles when deciding whether to enter a new market.