When guests arrive at a restaurant, they pass through more than two dozen zones and experience the beginning of a brand's ServPoints™ before being seated at their table. This initial phase is crucial, as observant guests will assess the overall quality of the restaurant's operations before placing an order. How well is your restaurant team performing, and how is your brand being perceived?

1. When guests arrive at a restaurant, they pass
through more than two dozen zones and
experience the beginning of a brand's
ServPoints™ before being seated at their
table. This initial phase is crucial, as
observant guests will assess the overall
quality of the restaurant's operations before
placing an order. How well is your restaurant
team performing, and how is your brand
being perceived?
William H. Bender, FCSI
Founder
W.H. Bender & Associates