SlideShare a Scribd company logo
a first look by White Ideas Media
Offshore Marketing
Direct Messages Delivered Clearly
Why work with an Offshore Marketing Partner ?
Powering customer reach and retention through comprehensive
marketing programs
Skill
Accessibility
Bandwidth
Efficiency
Cost
Arbitrage
Hiring
• It is difficult to build in-
house expertise for all the
varied programs marketers
run today
• Scaling programs need real
time team expansion – and
good skills are hard to come
by
Skill
Accessibility
Bandwidth
• Creation of fundamental
marketing assets often get
de-prioritized due to sales
pressures
• Despite the most exhaustive
annual plans – there are
peaks in business which
need to be supported by
immediate marketing
programs
Bandwidth
Efficiency
Cost
• Budgets are always
stretched and initiatives
many
• Proven success in shared
services model in IT, HR,
Finance and can yield similar
results in Marketing
• Defined ROI on marketing
programs help in better cost
analysis and allocation
Cost
Arbitrage
Why White Ideas Media ?
• Access to a large pool of capable marketing
professionals with a collective experience of
three decades
• Range of skills and services at preferential
rates
• Persuasive, well-structured and well designed
marketing assets
• Bandwidth to address both planned programs
as well as ad hoc requirements
• Content and Digital Marketing
(Website, Collateral, Blogs, White
Papers, Case Studies)
• Holistic Industry Outreach ( Events,
PR, Awards)
• End-to-end product launches
(Conceptualization, Brand Identity,
Microsites, Communication, Digital
Media)
White Ideas Media
specializes in :
We are all ears
talktous@whiteideasmedia.com
www.whiteideasmedia.com

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White Ideas Media - Why Offshore marketing works ?

  • 1. a first look by White Ideas Media Offshore Marketing Direct Messages Delivered Clearly
  • 2. Why work with an Offshore Marketing Partner ? Powering customer reach and retention through comprehensive marketing programs Skill Accessibility Bandwidth Efficiency Cost Arbitrage
  • 3. Hiring • It is difficult to build in- house expertise for all the varied programs marketers run today • Scaling programs need real time team expansion – and good skills are hard to come by Skill Accessibility
  • 4. Bandwidth • Creation of fundamental marketing assets often get de-prioritized due to sales pressures • Despite the most exhaustive annual plans – there are peaks in business which need to be supported by immediate marketing programs Bandwidth Efficiency
  • 5. Cost • Budgets are always stretched and initiatives many • Proven success in shared services model in IT, HR, Finance and can yield similar results in Marketing • Defined ROI on marketing programs help in better cost analysis and allocation Cost Arbitrage
  • 6. Why White Ideas Media ? • Access to a large pool of capable marketing professionals with a collective experience of three decades • Range of skills and services at preferential rates • Persuasive, well-structured and well designed marketing assets • Bandwidth to address both planned programs as well as ad hoc requirements
  • 7. • Content and Digital Marketing (Website, Collateral, Blogs, White Papers, Case Studies) • Holistic Industry Outreach ( Events, PR, Awards) • End-to-end product launches (Conceptualization, Brand Identity, Microsites, Communication, Digital Media) White Ideas Media specializes in : We are all ears talktous@whiteideasmedia.com www.whiteideasmedia.com