10.7 million likes
Embraced the timeline layout
Frequent postings on Twitter &
followers, following 531
RSS feed should be moved
to a more accessible
What We Strive To
Do.We aim to increase awareness & discussion
1 about H&M by 20% in the next six months.
We will show an 10% increase in sales
through social media over the next six
3 We will improve customer service
through social media platforms.
H&M BY 20% IN THE
NEXT SIX MONTHS.
SOCIAL MEDIA A
2.7 million total
Query: "H&M" between 26-Apr-2011 and 25-
Blogs Sweden 18.0%
4,202 tweets /
175 tweets /
hour UK 12.9% 6.3%
Organizatio Utilize Analyze Think long
nal Change available demograp term
Increased software hics Empower
support in - Determine customers
IT, Marketi export.ly how to
ng, PR, Leg Interact &
al, etc. Monitor & brand
SHOW A 10%
INCREASE IN SALES
MEDIA WITHIN THE
NEXT SIX MONTHS.
ONE. Response must be immediate.
ANAGEMEN TWO: Conversation monitoring switches
to 24/7 mode.
THREE: Direct engagement & apologizing
FOUR: Update the ‘influencers’ in your
FIVE: Learn how to filter ‚trolling.‛
SIX: Listen & engage, avoid generalizing the crisis.
conversation, listen to
social customer, & engage
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during Purchase Check out the
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Tweet us your our available at
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1PM PST Want onstar.com.
#hmfashion to m.com/us/faa
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3PM PST Check
be featured! your H&M Get this weeks
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of our favorite your college styles before
fashion this campus? they sell out!
weekend & go Become a Check them
to Campus rep! out at
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