1. A record label is a company in which a singing artist is signed to. This
means that the company represents that artist and in turn the artist
represents the label. The company will pay for such things that will promote
a singers album and the singer themselves. They will pay for things such as:
producers, recording and studio space and more.
Examples of record labels are:
• Def Jam Recordings
• Sony
• Parlephone
• EMI
• BMG
• Warner Music Group
• Island Records
Scott Wells

2.  A brief history:
◦ Positiva records is a subsidiary of EMI records and is one of the biggest dance labels in the UK.
The record label was set up in 1993 by Nick Halkes, who had previously ran XL Recordings
which is home to artists such as ‘The Prodigy’. It was set up at this time due to the dance scene
in the UK maturing, therefore taking advantage of this. Positiva has always claimed that it is
simply a record label that takes underground hits and pushes them to the forefront to make
them known amongst the market and the public, and its influence on dance music is hard to
ignore due to this fact. Seeing as the genre of Positiva is dance it is clear why such artists such
as David Guetta and Pitbull are signed to them.
Artists that belong to this label: Location of Positiva Records:
• David Guetta 43 Brook Green, London, United Kingdom, W67EF
• Pitbull
• Sam Sparro The Logo:
• Shapeshifters As you can clearly see the logo of the
company can be clearly linked to the
actual name of the label not only due to
The parenting company, EMI: the fact that it has the name of it but the
EMI is one of the worlds best leading image that has been used represents it.
record labels due to singing artists By having the cross and with ‘Positiva’ in
such as: Queen, The Beatles, Katy Perry the centre of it this indicates that the
and Kate Bush label itself is one that is positive,
influential and hopeful by assisting in
building up artists careers. By having the
light blue it creates a calming effect
which in a way establishes that the label
is helpful in doing its job and is a
focused and optimistic one.

3. A brief history:
Cherrytree Records is an American record label. It was an
imprint of Interscope Records until June 30, 2012. It was
founded in 2005 by a man named Martin Kierszenbaum, ‘Kierszenbaum’ is German which
translates to Cherry Tree which is why the record is named what it is. The label really focuses on
the growth of up and coming artists. Cherry Tree have a radio station which is a clever way of
promoting the artists that are signed to them, an interesting aspect of promotion. Cherry Tree
signs artists of various different genres but by looking through what artists are signed to them the
majority of them are artists that themselves aren’t just one genre such as ‘Cover Drive’ are a Bajan
styled band but they are also pop, reggae and R&B. Location of Cherry Tree Records:
Artists that belong to this label: Santa Monica, California
• Far East movement The Logo:
• Cover Drive The logo of the label is a clear
• LMFAO representation of the name of the
• Robyn company. By the use of having this cherry
• La Roux tree it could almost symbolise the growth
• Ellie Goulding of artists when they are signed to the label
Distributors: and due to the actual cherries standing out
• Interscope records (US) by the use of the red opposing the white
• Polydor (UK) and black it could illustrate that the artists
stand out amongst others
Parenting company:
The parenting company of Cherry Tree Records is Universal Music Group which is the biggest
company to belong to the group of the ‘Big Four’ recording companies.

4. A brief history:
RCA Records is one of the subsidiary
labels of Sony Music Entertainment. ‘RCA’ stands for Radio Corporation of America. It was founded in
1901 by Emile Berliner and Eldridge R. Johnson. RCA is the name of three different co-owned record
labels. RCA has three parts to it which are: ‘RCA Records’ that has artists in which are of the genres of
Pop, Rock, Hip-Hop, R&B and Country. ‘RCA Victor’ is the label for blues music, world music, jazz,
musicals and other genres which do not fit in with pop music. And ‘RCA Red Seal’ is the renowned
classical music label with a reissue sub-label called RCA Gold Seal. RCA also has labels which include
budget labels such as: RCA Camden, RCA Victrola, RCA International, and RCA Italiana.
Artists that belong to this label:
• Britney Spears Due to the label having all of
• Alicia Keys Parenting Company:
these artists and more that are
• Chris Brown Sony Music Entertainment is
really relevant to my groups
• Christina Aguilera the second-largest global
genre of ‘Dance-Pop’ I feel that
• Jordin Sparks recording music company of
this label is very relevant itself
• Ke$ha the "big four" record
as most of the artist are ones in
• Kelly Clarkson companies.
which come under the genre.
The logo:
The title of the label has been positioned within a white circle and
has a bold, serif styled font which makes it really stand out
against the rich blues that are used for the background, making
the audience’s eyes to be pulled to the name of the label and to
know exactly who the artists label is. The use of the lighting
strike off of the ‘A’ could illustrate that the label itself is edgy but
experimental with the various artists of which are signed to them.