With the internet and technology boom, E-Commerce has grown in to a fully fledged industry, which is day by day explored in to newer avenues, above is an overview of the E-Commerce industry in general and this topic will further explain the industry in detail.
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3. INTRODUCTION - 1
E-Commerce includes
Buying & Selling of goods
and services on the Internet
B2B & B2C transactions
Substantial cost savings
4. Introduction - 2
Demands of E-commerce
Keeping pace with the
changing technology
Knowledge of web
languages
Knowledge of search
engines, web
servers, communications
and networking
5. Main Activities of E- Commerce - 1
• Buying & selling of
Products
• Shipping of products
• Producing financial
statements
6. Main Activities of E-Commerce - 2
Role of Humans
Personalised customer
service
Sales
Corporate development
New product Research
7. Definition of Electronic Commerce
E – commerce is:
A strategy
A technology
A system
A separate business
A sales approach
A mystery
8. Broad Goals of Electronic Commerce
Reduced costs
Lower product cycle time
Faster customer response
Improved service quality
9. Electronic Commerce Technical
Components
Client or PC work station
Transaction server
Database server
Database transaction
Router and
Internet communication line
10. Functions of Electronic Commerce
Communication
Process management
Service management
Transaction management
11. Prospects of Electronic Commerce
• People buying online is likely to double year
by year.
• Areas expected to grow include financial
services, entertainment, travel and groceries.
• In the next few years e –commerce is likely to
transform the world and the world of
marketing in particular.
12. Significance of Electronic Commerce
• Web-TV and digital
television
• Telecommunication
• Phones, Fax, copiers
PCs & Printers &
E-mail
• Integrated machines
13. Advantages of Electronic Commerce
• Distance
• Time
• Low cost
• Flexibility
• Greater access to market
• Error reduction
• Wider choice
• No wastage of time
14. Disadvantages of Electronic Commerce - 1
• Inability to touch the products
• Discourages socialisation
• Customer dissatisfaction as most businessmen
do not know how to run e –business
• Hackers
• Inability to reach out to women & elderly
persons
15. Disadvantages of Electronic Commerce -2
• Internet access limited
• Limited use of credit cards
• Difficulty in conforming to
EDI standards
• Virus attacks
17. Lessons of Electronic Commerce Evolution
• On-line customers do
not go back to the
old ways
• 24 hrs/day
• Shopping from home
• Technology facilitates
change
18. Meaning of Electronic Commerce
• Product catalogs on the Internet
• Inventory databases
• Online point-of-sale and Transaction processing
• Web retailing & wholesaling
• EDI
• Electronic Funds Transfer
• Electronic banking
• Interactive Marketing
• Supply Chain Management
19. Meaning of Electronic Commerce
• Electronic Mail
• Voice Mail
• Discussion Forums
• Data conferencing
• Video conferencing
• Electronic Meeting Systems
20. Scope of Electronic Commerce
Linking
With
Suppliers
Enterprise
Management
Global
E – commerce
Infrastructure
Linking
With
Distributors &
Retailers
Interface
With
Consumers
22. Electronic Commerce Systems
• Online Point of Sale (POS) transaction
processing
• Web retailing and wholesaling
• EDI
• EFT
• Electronic Banking
• Interactive Marketing
• SCM
23. Technologies Used
• EDI
• Bar codes
• E- mails
• Internet
• www
• Product data exchange
• Electronic forms
24. Electronic Commerce Analysis
Stages
i. The webmaster signs up at a storefront analysis
site.
ii. The analysis service launches an agent who logs on
to the webmaster’s e-commerce site.
iii. The agent tests the complete shopping experience.
iv. The agent sends result to the webmaster.
26. Two Faces of Electronic Commerce
• Sell side
• Buy-side – E-
procurement
Facets
• Both sell-side and buy-
side solutions
• Internet-based trading
exchanges
27. Sell Side
• Functions available for
Dealers
Spare parts order
Order tracing
Warranty look-ups
Field service
• Real-time information for
customers
Part availability
Price and
Status of their orders
29. Foundation of Commerce Essentials
• Collecting money from consumers
• Collecting money from business partners
• Improving the productivity of current processes
• Developing & supporting new automated processes
• Changing how you deal with existing customers and
• Changing how you deal with new customers
30. Electronic Commerce Applications -1
• Retail stores e.g. book stores, music stores
etc.
• Auction sites
• Cooperating businesses
• Banking services
• Online payment through credit cards or e-cash
• Filing tax returns
32. The Net looks for the following companies
i. To a cable company
ii. To a software company
iii. To a big media conglomerate
iv. To an entrepreneur
33. Electronic Commerce and Electronic
Business
• C2C (customer to customer)
• C2G (customer to Government)
• G2G (Government to Government)
• B2G (Business to Government)
• B2P (Business to Peer)
• P2P (Peer to Peer)
• B2A (Business to Administration)
• C2A (Customer to Administration)
34. Foundation of Electronic Commerce
• Collecting money from customers
• Collecting money from business partners
• Improving productivity of current processes
• Developing & supporting new automated processes
• Changing how you deal with existing customers
• Changing how you deal with new customers
35. Electronic Commerce Development
• How many visitors you would like to have at
your site?
• What messages you want them to get?
• Have you decided to build a community?
• Is the site a transaction site?
• Are there customer support requirements?
36. Electronic Commerce goals
V/S
Business goals
• E- commerce
• Create customer
support database
• Build security facility
• Develop ‘vertical
interest’
• Business
• Online customer
support function
• Sell products online
• Create community of
interested prospects