WSV2017

1. INGENICO
EPAYMENTS
No borders. No limits. Go further.
Presented by Pierre-Paul Desutter, Sales Country Manager Belgium

2. HQ
LATAM
Brazil,
Argentina,
Mexico
APAC
Singapore,
China, Japan
EMEA
NORTHAM
United States
170
Countries
1000+
Employees
65.000
Customers
150+
Currencies
150+
Payment methods
220+
Certified industry
partners and shopping
carts software
connections
€64B
Processed in 2016
GLOBAL ONLINE, MOBILE,
IN-STORE PAYMENT SOLUTIONS
& SERVICES

3. MORE PAYMENT METHODS MORE ONLINE CHANNELS
MORE COMPLEX
ONLINE WORLD

4. MORE COMPLEX
CONSUMER JOURNEYS

5. Title of the presentation - DD/MM/YYYY
35.5%
abandoned
at checkout

6. 5 CONVERSION BOOSTERS
FOR
A SMARTER CHECKOUT

7. #1 BUILD TRUST

8. YOUR CHECKOUT
PAGES NEED TO
INSTILL THE
NECESSARY TRUST
• Does the URL of your payment page include your company
name?
• Is the page designed to match your overall look and feel?
• Does it show your logo?
• Does it include the right marks of trust from external well known
security third parties?

11. PAYMENT PAGE INTEGRATION
DO IT YOURSELF
Develop the site/app
yourself and handle
encryption yourself
HYBRID
Develop the payment
page for your site/app
yourself and Ingenico
encrypts
DO IT FOR ME
Outsource the payment
pages, which Ingenico
hosts for you
OFFER NATIVE/IN-
APP
PAYMENT
High flexibility
High PCI exposure
Low PCI exposure
REST
API
SAQ-D (326)
SAQ-A-EP (139)
SAQ-A (14)

12. #2 CREATE A
FRICTION FREE
CHECKOUT

13. THE PAYMENT PROCESS SHOULD NOT HAVE
TOO MUCH DATA AND STEPS

14. THE UX
ON MOBILE DEVICES
Automatic detection
of card type
Automatic formatting
of card number
Offer local
languages

15. THE UX
ON MOBILE DEVICES
Show numeric keypad for
numeric fields
“Remember me” option to
save the payment details for
future re-use

16. Flex 3-D Secure allows you to increase acceptance rate and optimize
conversion by using flexibly (switching on and switching off) 3-D Secure
based on criteria such as transaction risk score, transaction amount, issuer
identification number etc.
FLEX3DS

17. #3 HAVE A
MULTICHANNEL
STRATEGY

18. Conversion funnel
Criteo report (H1 2016)
US market focus
4,55% 2,46%
THE CHANNEL CONVERSION RATE

19. • Click and collect in France and
Spain
• Multiple currencies, language
options, local payment methods
• Orders from mobile, tablet or laptop
• Enabled by Lineten’s NOQU solution

20. OTHER CHANNELS?
THE RISE OF MOBILE CHAT PLATFORMS
1000 M users
900 M users
700 M users
WhatsApp
FB Messenger
WeChat

21. DIGITAL MOBILE PAYMENTS
MESSAGING BOTS
E-commerce
(Website, mobile)
Participative
economy
(Social media)
Conversational
economy
(Messaging bots)
Works across all major
chat platforms
Integrated payment
support
Match your brand
style in the chat
Integrates with your
business processes
and tools

22. PAYMENT-ENABLED CHATBOT
CONVERSATIONAL COMMERCE

23. #4 LOCALISE
YOUR PAYMENTS

24. YOUR CHECKOUT
PAGES SHOULD BE
LOCALISED

25. YOUR CHECKOUT PAGES SHOULD
OFFER THE RIGHT CURRENCY

26. HOW DO
PEOPLE PAY?
Open Invoice
Germany
Credit / Debit card
United States
Alipay
China
iDEAL
Netherlands
Credit card
United Kingdom
Boleto
Brazil
CNY
BRL
GBP
USD
EUR

27. MAKE SURE YOU OFFER
LOCAL PAYMENT METHODS
FRANCE NETHERLANDS GERMANY BELGIUM
Debit
and
credit
cards
48%
Direct
banking
24%
PayPal
17%
Invoice
7%
Others
4%
CB
39%
Credit
cards
22%
PayPal
16%
Bank
transfer
11%
Cash
on
delivery
6%
Other
6%
iDEAL
60%
Direct
banking
14%
Debit
cards
18%
PayPal
4%
Others
4%
Invoice
36%
PayPal
25%
Credit
cards
10%
Direct
debit
4%
Prepaid
9%
Sofort
3%
Other
13%

28. #5 THINK POST
CHECKOUT
MANAGEMENT

29. 1 SINGLE
FUNDING
FLOW
1 SINGLE
REPORTING
FLOW
1 SINGLE
CONTRACT
Reconciliation
Dispute
management
Refund
capabilities

30. BUILD THE BRIDGE
TO ENGAGE WITH THE CUSTOMER
It’s important to excite customers
with new and innovative ways that
engage them beyond payment...

31. THINK CUSTOMER LOYALTY
GAMIFIED CHECKOUT
Instead of offering a x% discount campaign,
You give your customers a x% chance to win
back the amount of their basket,
based on a game they play.
+15% transactions increase
+25% average basket size

32. INGENICO GAMIFIED CHECKOUT

33. GAME TYPES
Fully customized to your brand

34. Have a multichannel strategy
Localise your paymentsBuild trust from first click
Create a friction free checkout
5 CONVERSION BOOSTERS FOR SMARTER CHECKOUT
Think post checkout

35. THANK YOU
EMEA
T : +32 (0)2 286 96 11
W : www.ingenico.be/epayments