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ServingU
Convenience at your doorstep
Overview
Providing
Services with just
one touch
The problemAt today’s date in localities, home
services are not available easily.
There is no standardization of rates
in various services provided like,
plumbing, electrical repairs etc.
The solution
Download our app.
Place your service
requirement and our
service would be available
to you the same day.
Course of Action
January 2016
Data mining of service
providers and B-plan prep
March 2016
Approached for funding
May 2016
Site launched and
commenced marketing
activities
August 2016
Team Expansion
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
December 2016
Invested in various
expansion processes
The technology:
Real time service booking
using Google Maps, JS, API,
HTML 5
How it works
Step 1
Identify the problem,
open the app and place
a request
Step 2
The request is processed
and with the help of GPS
nearest service providers
are listed
Step 3
The contact numbers of the
required service providers
would be listed along with their
price quotes. After service
rating can be given.
Can be downloaded on
iOS and Android
Situational
Analysis
Home Services
Industry
A 400 USD billion
market
Plumbing/HVAC
HVAC=heating, ventilation, ac
contractors
In 2014, the HVAC industry
accounted for 292,000 jobs,
expected to grow by 14% by 2024;
The plumbing sector accounted for
about 425,000 and is expected to
grow 12% over the same time
period.
The industries combined accounted
for $174 billion in revenue in 2014.
Moving and
Storage
The moving and storage business
includes approximately 8,000
companies and generates about
$12 billion in combined revenue.
Seasonal as most moving happens
in Summer
Goal: 1 year down the line
To raise a funding of 50 cr
A total strength of 100+ employees
Targeting 1200+ bookings a day
Strategy
Target Audience - Bachelors
Target Audience - Households
Competitors
Competitors
Collaborators
Collaborators
Local hardware stores for discounted
rates of tools
Brand Positioning
User friendly interface
Option to rate the service
Bad providers would be removed whereas good
can have the option to charge higher
To be portrayed in the market as a saviour to
the people in need.
Variety of services can portray it as one in all
Can help various collaborators find right clients
and ensure good amount of profits
Points of Difference
Service providers would have to appear for a
test to test their ability in the area of their
specialization
Service providers would be trained for 3 months
and taught how to behave nicely with clients.
Each service provider would give his best, as his
income would depend on his performance
ensuring the best delivery of services.
Regular monitoring of app interfaces and would
be checked for any glitches if appear
Revenue model
The rates of the service
providers are fixed. A visiting
charge is charged and the
charges for the repairs are
taken according to the
damage.
Cash flow is shown in the
diagram. Each service has
its own pricing
Consumer
Service Provider
ServingU team
Revenue model
10-15% would be given to
ServingU team and the rest
is with the service provider
Fixed Income from premium
users of the service. It could
be priced at 1000 INR per
month.
Consumer
Service Provider
ServingU team
Opportunities
Not a fully grown market, however would expand rapidly in the coming times.
Earning loyalty of customers through good service could lead to a great competitive
advantage
Threats
Ensuring good customer service
Management of variety of service providers with tracking real-time locations of
providers
Compiling reviews to create charges of service providers, Better reviews higher
fees
Premium Features
Service providers to be present at the client’s home within an hour
Discount on various services. More usage of app would give points and certain
services could be purchased through points
Only visiting charge in charged which may vary according to rating given to service
provider by other clients
Transportation costs only charged in case of packaging and moving
Thank You
This presentation was prepared under the
guidance of Prof Sameer Mathur of IIM Lucknow
under a Marketing Internship

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Final Project - IIML Shantnu Patil IIT Roorkee

  • 4. The problemAt today’s date in localities, home services are not available easily. There is no standardization of rates in various services provided like, plumbing, electrical repairs etc.
  • 5. The solution Download our app. Place your service requirement and our service would be available to you the same day.
  • 6. Course of Action January 2016 Data mining of service providers and B-plan prep March 2016 Approached for funding May 2016 Site launched and commenced marketing activities August 2016 Team Expansion Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec December 2016 Invested in various expansion processes
  • 7. The technology: Real time service booking using Google Maps, JS, API, HTML 5
  • 8. How it works Step 1 Identify the problem, open the app and place a request Step 2 The request is processed and with the help of GPS nearest service providers are listed Step 3 The contact numbers of the required service providers would be listed along with their price quotes. After service rating can be given.
  • 9. Can be downloaded on iOS and Android
  • 11. Home Services Industry A 400 USD billion market
  • 12. Plumbing/HVAC HVAC=heating, ventilation, ac contractors In 2014, the HVAC industry accounted for 292,000 jobs, expected to grow by 14% by 2024; The plumbing sector accounted for about 425,000 and is expected to grow 12% over the same time period. The industries combined accounted for $174 billion in revenue in 2014.
  • 13. Moving and Storage The moving and storage business includes approximately 8,000 companies and generates about $12 billion in combined revenue. Seasonal as most moving happens in Summer
  • 14.
  • 15. Goal: 1 year down the line To raise a funding of 50 cr A total strength of 100+ employees Targeting 1200+ bookings a day
  • 17. Target Audience - Bachelors
  • 18. Target Audience - Households
  • 22. Collaborators Local hardware stores for discounted rates of tools
  • 23. Brand Positioning User friendly interface Option to rate the service Bad providers would be removed whereas good can have the option to charge higher To be portrayed in the market as a saviour to the people in need. Variety of services can portray it as one in all Can help various collaborators find right clients and ensure good amount of profits
  • 24. Points of Difference Service providers would have to appear for a test to test their ability in the area of their specialization Service providers would be trained for 3 months and taught how to behave nicely with clients. Each service provider would give his best, as his income would depend on his performance ensuring the best delivery of services. Regular monitoring of app interfaces and would be checked for any glitches if appear
  • 25. Revenue model The rates of the service providers are fixed. A visiting charge is charged and the charges for the repairs are taken according to the damage. Cash flow is shown in the diagram. Each service has its own pricing Consumer Service Provider ServingU team
  • 26. Revenue model 10-15% would be given to ServingU team and the rest is with the service provider Fixed Income from premium users of the service. It could be priced at 1000 INR per month. Consumer Service Provider ServingU team
  • 27. Opportunities Not a fully grown market, however would expand rapidly in the coming times. Earning loyalty of customers through good service could lead to a great competitive advantage
  • 28. Threats Ensuring good customer service Management of variety of service providers with tracking real-time locations of providers Compiling reviews to create charges of service providers, Better reviews higher fees
  • 29. Premium Features Service providers to be present at the client’s home within an hour Discount on various services. More usage of app would give points and certain services could be purchased through points Only visiting charge in charged which may vary according to rating given to service provider by other clients Transportation costs only charged in case of packaging and moving
  • 31. This presentation was prepared under the guidance of Prof Sameer Mathur of IIM Lucknow under a Marketing Internship