1. WALID F. MADI
walid.f.madi@gmail.com
+961-3-810555
17/09/1978
PROFESSIONAL EXPERIENCE
IMPACT BBDO (www.impactbbdo.com) Beirut, Lebanon
Head of Strategic Planning & New Business Development Nov. 2013 – Present
Lead of Strategic Planner - Group Account Director Oct. 2012 - Oct. 2013
Group Account Director - Planning Director Aug. 2009 - Sept. 2012
Account Director - Senior Planner Aug. 2007 - Jul. 2009
Senior Account Manager Jun. 2005 -Jul. 2007
Key Responsibilities:
 Over 12 years fostering creativity and value generation on agency-client sides, including:
Brand creation/repositioning/re-launch, new product development/innovation consumerinsights,B to B/B to C, marketing
& communication planning, international coordination, research management, team leadership, cross -border initiatives,
new business pitching.
Clients & Areas of Expertise:
o Airlines: Emirates Airlines
o Alcohol & Spirits: Dewar’s, Ksara & The Malt Gallery
o Automotive: Audi, GMC, Infiniti, Kawasaki, Nissan, Skoda, Volkswagen
o Confectionery: Galaxy, M&M, Mars, Patchi, Snickers & Twix
o Energy: Qstec
o Financial Services: Arabia Insurance, Awqaf, BEMO Bank, BLOM Bank, BLOMINVEST,
Mawarid Bank, SAGIA & Saradar Bank
o FMCG: Aquafina, Anchor, Bledina, Castania, Dairiday, Libanlait, Mighty Bites,
Nana, Pepsi, Tatra, Vape & Wadi El Akhdar
o Healthcare: Cleveland Clinics in Abu Dhabi & John Hopkins’ CMC hospital in Beirut
o Home Goods: BHV, Braun, General Electric, Obegi Home, Samsung & Vanlian
o IT: Dell Computers & Software
o Media and Broadcasting: Al Arabia, Al Jazeera & OSN
o NGOs: Braveheart, Caritas & UNDP Special programs
o Postal Services: Libanpost
o Real Estate: Al Dar, Beirut Terraces, Mont Mema, Place Pasteur, Sama Beirut, Urban
Dreams & Water Front
o Retail: Azadea Group, BHV, Calzedonia Group, City Mal, Inditex Group, GS Group
& Gymboree Group
o Telecommunication: Cashin, Korek, Syriatel & Touch
 Managed and oversaw all agency’s pitches, with a capture rate of 82 percent.
 Consulting, defining & creating advertising solutions, marketing plans & media campaigns:
o Advising clients on product positioning & new product development through research of market trends,
competitor activity.
o Identifying societal and consumer insights, formulating thorough brand scans.
o Developing concepts & managing client CSR programs.
 Managing multi-disciplinary consulting team and support staff of 12.
 Leading quality control/quality assurance efforts for major projects.

2. PUBLICIS-GRAPHICS (www.publicisgraphics.com) Beirut, Lebanon
Account Manager Jan. 2004 - Jun. 2005
 Contributed to the agency’s continuous growth and profitability, with direct responsibility for the development of a
portfolio of key corporate accounts.
 Managed high-profile client relationships to maximize profitable growth ofthe business,including Garnier (l’Oréal), Nestlé
Pure Life, Four Points Sheraton Hotel, Ecole Supérieure des Affaires and Al Wadi Al Akhdar.
 Liaise between Publicis Paris, L’Oréal France and L’Oréal Lebanon to promote products and implement communication
strategies adapted to the local market based on best practices.
 Worked closely with Ecole Supérieure des Affaires to establish business needs, craft appropriate strategies and identify
and implement best communication mix to achieve goals.
 Event management development and implementation including: La France Expose, The German Performance Festiv al.
PUBLICIS CONSEIL (www.publicisgroupe.com) Paris, France
Trainee – Account Executive Jul. 2003 - Dec. 2003
 Worked with Account Planners to devise a Garnier: cheveux coloration campaign, featuring Sarah Jessica Parker.
 Provided clients within agreed timescale, detailed visits reports and update on market information; gathered and organized
this information to plan advertising campaigns.
ACHIEVEMENTS AND AWARDS
 Effie Award for BLOM Demining MasterCard Program, 2012
 MENA Crystal Award for BLOM Demining MasterCard Program, 2011
 Lynx Award for Kawasaki Ninja, 2010
 Emirates Corporate Award for Brazil route launch campaign “Capoeira”, 2009
EDUCATION & PROFESSIONAL DEVELOPMENT
Google All-Star Training Dubai, Sept. 2016
 Mindset, Data Driven Insights, Content & Digital Production
BBDO University Paris, Oct. 2010
 Workshop: “Creating Strategies that Change Behavior”
BBDO Bootcamp Dubai, Jul. 2006
 Basic tools of advertising business
Ecole Supérieure Des Affaires (ESA) Beirut, Oct. 2002
 Master of Business Administration
 Coursework included: finance, microeconomics, macroeconomics, statistical analysis, marketing, strategy, negotiations
and ethics & litigation in business contexts.
Ecole Supérieure De Commerce de Paris (ESCP-EAP) Beirut, Oct. 2002
 Master of Management
 Joint program with the Ecole Supérieure Des Affaires (ESA)
 Coursework included: international trade, European business strategies, cost benefit analysis.
Universitéé Saint Joseph (USJ) Beirut, Jul. 2001
 Master of Law (LL.M.), Law & Political Science
 Focus on French and Lebanese legal affairs

3. PUBLICATIONS
Published Thesis: “The Future of the Advertising Agencies in Lebanon Facing New Judicial Situations”
Publication: ESA, Beirut, Lebanon July 2002; ESCP, Paris, France October 2002
ADDITIONAL INFORMATION
Pro-Bono work: Communication consultant for Mission de Vie.
Business Skills: Brand Architecture, Brand Development, Business Development, Creative Direction, Creative Strategy,
Customer Insights, CRM, Digital Strategy, Integrated Marketing, Interactive Marketing & User
Experience.
Languages: Fluently read and write English, French and Arabic.
Interests: Crossfit, Yoga and Traveling.