how to create and manage Facebook and Instagram company page

1. Facebook
company page
DR WALID EL ETRIBY

2. Create Facebook page

3. Top features of Pages
 Information: Information about your business, such as address, phone number, hours
and more.
 Page roles: Give access to others to manage, post, create and advertise for your
Page.
 Call to action (CTA): Add a CTA button to drive actions, such as sending a message or
booking an appointment.
 Notifications: Turn on notifications to be alerted when people interact with your posts
or send a message.
 Post management: Use publishing tools to schedule, draft and publish posts for your
Page.
 Location settings: If you have more than one location, create a Page for each
location and provide localised content. Manage your locations from one place.
 Categories: You can get different features for your Page depending on your
category. Learn more here.
 Custom templates: You can update the layout of your Page to best match your
business type or goals.
 Your business username: Find a unique username that matches your business name
and builds your brand.

4. Create Facebook page

5. Create Facebook page

10. Photo Video

12. Live

13. Events

14. Events

15. Events

16. Offer

17. Facebook tips

18. Inbox

19. Events

20. Events

24. Notification

25. Insights

28. Publishing tool

29. Ad Center

30. Manage Jobs

33. Instagram
account

45. Instagram ad objectives

46. Instagram ad formats
 There are four formats you can use with your Instagram ads:
 Images: If you use a single image in your Instagram ad, your
image may appear in the square, landscape or vertical
format.
 Videos: If you use video creative in your Instagram ad, your
video may appear in the square or landscape format.
 Carousel: If you use the carousel format as the creative for
your Instagram ad, your ad will appear in the square format or
vertical format on feed and stories.
 Instagram Stories: While it's recommend to use mobile
optimised for story ads, this format can support the same
media you use in your other ads. Stories ads can support all
feed photo and video dimensions, meaning you can upload a
single photo or up to a 60-second video in any dimension.

47. Instagram ad placement

48. Create ads directly from Instagram
To create an ad from Instagram:
 Go to your profile.
 Tap Promotions.
 Tap Create promotions.
 Choose a post that you'd like to promote.
 Fill in the details of your promotion.
 Tap Create promotion

49. To promote your Instagram Post:
 Go to your profile.
 Tap the post you'd like to promote.
 Below the post's image, tap Promote.
 Fill in the details of your promotion by setting things
like Audience (who you want to reach), Budget
(how much you want to spend) and Duration (how
long you want your promotion to run).
Tap Next once you've completed these details.
 To complete your promotion, tap Promote.
Create ads directly from Instagram

50. To promote an active story:
 Go to your profile.
 Tap your profile picture to access your story.
 At the bottom of the story's image or video,
tap Promote.
 Fill in the details of your promotion by setting things
like Audience (who you want to reach), Budget
(how much you want to spend) and Duration (how
long you want your promotion to run).
Tap Next once you've completed these details.
 To complete your promotion, tap Promote.
Create ads directly from Instagram

51. The rest will be
online