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The	
  Egyptian Effect
Social	
  Media	
  insights
Agenda
This	
  report	
  will	
  cover	
  the	
  following	
  :
• The	
  Egyptian	
  Effect
– RSC Anderlecht
– Chelsea	
  
– ACF	
  Fiorentina
– Roma
– Hull	
  Tigers
• Country	
  Analysis	
  	
  Egypt	
  &	
  Belgium
The	
  Egyptian	
  Effect
The	
  Egyptian	
  Effect
General	
  insights	
  about	
  Egyptian	
  fan	
  base	
  for	
  some	
  of	
  the	
  football	
  clubs
• RSC Anderlecht
• Chelsea	
  
• ACF	
  Fiorentina
• Roma
• Hull	
  Tigers
The	
  Egyptian	
  Effect
RSC Anderlecht
Mahmoud	
  'Trezeguet'	
  Hassan	
  Is	
  one	
  of	
  best	
  Egyptian	
  talents
And	
  he	
  is	
  very	
  popular	
  player	
  in	
  Egypt	
  specially	
  for	
  Al	
  Ahlyfans
The	
  Egyptian	
  Effect
RSC Anderlecht
The	
  Egyptian	
  engagment in
Anderlecht	
  welcome	
  post
for	
  Mahmoud 'Trezeguet'	
  Hassan
https://goo.gl/y7uemW
62,623	
  like
2,472	
  share
2,937	
  comment
The	
  Egyptian	
  Effect
RSC Anderlecht
The	
  Egyptian	
  Effect
RSC Anderlecht
Egyptian	
  Fans	
  Growing	
  
The	
  Egyptian	
  Effect
What	
  happened	
  When	
  
Mohamed	
  Salah	
  Joined	
  Chelsea	
  ?
The	
  Egyptian	
  Effect
Chelsea	
  F.C. Fan	
  base	
  increased	
  more	
  than
2	
  million	
  fans	
  over	
  the	
  past	
  two	
  years
Egypt	
  have	
  the	
  biggest	
  fans	
  share	
  in	
  Chelsea
Facebook	
  page	
  even	
  bigger	
  than	
  UK
The	
  Egyptian	
  Effect
Chelsea	
  
Egyptian	
  Fans	
  Growing	
  
The	
  Egyptian	
  Effect
Chelsea	
  
Arabic	
  Post	
  example	
  
Translation	
  :
Training	
  is	
  today	
  tomorrow	
  we
Play	
  the	
  first	
  game	
  in	
  the	
  
Champions	
  league.
The	
  Egyptian	
  Effect
Chelsea	
  
Arabic	
  Post	
  example	
  
Translation	
  :
There	
  is	
  no	
  time	
  to	
  feel	
  sorry	
  for	
  
What	
  happened.	
  
We	
  have	
  to	
  be	
  ready	
  and	
  
Get	
  back	
  on	
  track.	
  
The	
  Egyptian	
  Effect
Chelsea	
  
Arabic	
  Post	
  example	
  
Translation	
  :
We	
  are	
  in	
  the	
  training	
  session,
Getting	
  ready	
  to	
  for	
  Everton
Can	
  you	
  guess	
  the	
  expected	
  result	
  ?
The	
  Egyptian	
  Effect
ACF	
  Fiorentina
When	
  mohamed salah move	
  from	
  Chelsea	
  to	
  Fiorentina
So	
  many	
  Egyptian	
  fans	
  unlike	
  Chelsea	
  	
  page	
  And	
  like	
  Fiorentina page	
  J
The	
  Egyptian	
  Effect
ACF	
  Fiorentina
The	
  Egyptian	
  Effect
ACF	
  Fiorentina
Egyptian	
  Fans	
  Growing	
  
The	
  Egyptian	
  Effect
ACF	
  Fiorentina
Post	
  example	
  :
Notice	
  the	
  engagement	
  on	
  the	
  posts
That	
  mentions	
  Mohamed	
  Salah
The	
  Egyptian	
  Effect
ACF	
  Fiorentina
Post	
  example	
  :
Notice	
  the	
  engagement	
  on	
  the	
  posts
That	
  mentions	
  Mohamed	
  Salah
The	
  Egyptian	
  Effect
Roma
Mohamed	
  Salah	
  moved	
  again	
  from	
  ACF	
  Fiorentina	
  to	
  Roma	
  
As	
  usual	
  Egyptian	
  fans	
  like	
  Roma	
  page	
  and	
  become	
  fans	
  for	
  it	
  And	
  movied from	
  343k	
  
likes	
  to	
  836k	
  	
  in	
  2	
  months.
The	
  Egyptian	
  Effect
Roma
The	
  Egyptian	
  Effect
Roma
Egyptian	
  Fans	
  Growing	
  
The	
  Egyptian	
  Effect
Roma	
  
Arabic	
  Post	
  example	
  
Translation	
  :
The	
  best	
  photos	
  of	
  the	
  last	
  
Training	
  session	
  before	
  our	
  game	
  against
Barcelona.
The	
  Egyptian	
  Effect
Roma	
  
Arabic	
  Post	
  example	
  
Translation	
  :
From	
  the	
  Heart	
  of	
  the	
  Italian	
  capital	
  
We	
  say	
  hello.
Welcome	
  to	
  our	
  page.
The	
  Egyptian	
  Effect
Hull	
  Tigers	
  /	
  Ahmed	
  Mohamady
The	
  Egyptian	
  Effect
Hull	
  Tigers
The	
  Egyptian	
  Effect
Hull	
  Tigers
Egyptian	
  Fans	
  Growing	
  
Egypt	
  Facebook	
  insights
Egypt	
  Facebook	
  insights
Current	
  active	
  users	
  on	
  Facebook	
  	
  27,000,000 million	
  User
Men	
  :	
  18,000,000	
  
Women	
  :	
  9,700,000	
  
15	
  millions	
  Football	
  Fans
15,000,000
Egypt	
  Facebook	
  insights
Largest	
  Facebook Page
Egypt	
  Facebook	
  insights
Fastest	
  Growing	
  Last	
  Month
Egypt	
  Facebook	
  insights
Largest	
  Sports	
  Facebook Page
Egypt	
  Facebook	
  insights
Fastest	
  Growing	
  Sports	
  Page	
  Last	
  Month
Egypt	
  Twitter	
  insights
Egypt	
  Twitter	
  insights
Largest	
  Twitter	
  Followers
Egypt	
  Twitter	
  insights
Fastest	
  Growing	
  Last	
  Month
Egypt	
  Twitter	
  insights
Largest	
  Sports	
  Twitter	
  Accounts	
  
Belgium Facebook	
  insights
Belgium Facebook	
  insights
Belgium	
  People	
  In	
  Facebook	
  5,900,000	
  People
2,900,000	
  Men
3,000,000	
  Woman
3.5	
  Million	
  Football	
  Fan
3,500,000
Belgium Facebook	
  insights
Largest	
  Facebook Page
Belgium Facebook	
  insights
Fastest	
  Growing	
  Last	
  Month
Belgium Facebook	
  insights
Largest	
  Sports	
  Facebook	
  Pages
Belgium Facebook	
  insights
Fastest	
  Growing	
  Sports	
  Page	
  Last	
  Month
Belgium Twitter	
  insights
Belgium Twitter	
  insights
Belgium Twitter	
  insights
Fastest	
  Growing	
  Last	
  Month
Belgium Twitter	
  insights
Belgium Twitter	
  insights
Thank	
  you

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