Automating the lead generation and lead nurturing process will ensure no leads are wasted because they are not followed up. Your sales team will get notified when a prospect is ready to take action so they are working with genuine prospects and not wasting valuable time nurturing leads that are not ready to buy.

1. Author: Alan Tomkins | Tel: 07860 659076 | Email: alan.tomkins@alpha-tango.co.uk © Alpha Tango 2017
Introduction to Marketing Automation
You have a great website that’s attracting thousands of visitors a month but you are not getting the
enquiries you want and expect. If this is the case you are not alone.
Although you might have great marketing collateral on your site and your content is as good as it can
be, you are still relying on the visitor finding it and reading it, then making an enquiry. Also if they are
not yet ready to buy will they remember where they saw your product or service when they are?
Your visitors will have many different requirements, different motivations, and be at different points
in the buying cycle.
Marketing and selling are only successful when relevant and timely. To achieve this we need to know
who your visitors are and what they are interested in.
Marketing Automation is about identifying your website visitors, understanding them better, then
using this information to sell to them successfully.
Marketing Automation is relatively new, within every businesses budget, measurable, smart, and
effective, and will result in higher sales for your business.

2. Author: Alan Tomkins | Tel: 07860 659076 | Email: alan.tomkins@alpha-tango.co.uk © Alpha Tango 2017
Why Use Marketing Automation?
• Getting ahead of the game now will reap huge rewards over the coming months and
years.
• Identify and track quality leads from formerly anonymous web traffic.
• Maximise engagement with the visitors to your website.
• Converse with prospects early during their research phase and maintain engagement to the
point they are ready to purchase.
• Automate this engagement.
• Get notified when the prospect is ready to buy or talk to a salesperson.
• Never lose a lead again, no matter how irrelevant they may seem at the time.
• Deliver relevant content, offers, and more, to prospects and clients at the time they are
most receptive.

3. Author: Alan Tomkins | Tel: 07860 659076 | Email: alan.tomkins@alpha-tango.co.uk © Alpha Tango 2017
Identifying website visitors
User3
User1
User2
Joanne Peter David
SharpSpring
Marketing Automation
Based on how they interact with
our website we can understand more
about their interests and position in the
buying cycle, research, or ready to buy.
Sales
• Leads are automatically added to your CRM and nurtured.
• No leads are lost due to not being “hot” enough for sales.
• Lead scores are applied to all user interactions.
• When a user gets to a defined lead score sales are notified.
• CRM records are created and can be used and updated by the
sales team as part of your sales process.
• Sales can see a timeline of all customer interactions including
what web pages they have looked at, how long they were
there, email correspondence, opens, clicked links, and more.
• Users can be dynamically added to lists based on actions they
perform on our website.
• IP addresses checked against a database to identify companies.
Identify users
Website traffic

4. Author: Alan Tomkins | Tel: 07860 659076 | Email: alan.tomkins@alpha-tango.co.uk © Alpha Tango 2017
Using Marketing Automation
David
Interested in:
3D design software
Manufacturing CAD software
3D printing modelling
Adobe CC
Interested in:
Enterprise antivirus protection
Workstation security
Mobile device security
Remote systems management
Joanne Peter
Interested in:
Network monitoring tools
Software management tools
Windows 10 Enterprise
Automated roll out tools
B2B EXAMPLE – Software sales company
We then apply behavioural based marketing using rules, tasks and workflows to deliver relevant and timely offers,
great advice, dynamic landing page content , and more, to better cater to users requirements and close more business.
BENEFITS:
Less time spent nurturing leads.
More time spent on prospects that are ready to buy.
Automate mundane marketing tasks.
Create automated workflows and tasks for better engagement.
Stay in front of prospects without interrupting their day.
Email drip
campaigns
Timely
relevant offers
Useful advice Sales call at the
point the user
is ready to buy
Product
updates
Exclusive
content
Membership
information
White papers,
How to guides,
And more
Vouchers

5. Author: Alan Tomkins | Tel: 07860 659076 | Email: alan.tomkins@alpha-tango.co.uk © Alpha Tango 2017
Pricing
Starter plan
• £325 per month
• Up to 3,000 contacts
• Up to 3,000 emails per mth
• Unlimited users
• Unlimited support
Features included
There are no limits on the
features you get on any of our
plans. You will receive the full
SharpSpring Marketing
Automation suite with
unlimited users.
Advanced plan
• £495 per month
• Up to 10,000 contacts
• Up to 10,000 emails per mth
• Unlimited users
• Unlimited support
Features included
There are no limits on the
features you get on any of our
plans. You will receive the full
SharpSpring Marketing
Automation suite with
unlimited users.
Pro plan
• £795 per month
• Up to 25,000 contacts
• Up to 25,000 emails per mth
• Unlimited users
• Unlimited support
Features included
There are no limits on the
features you get on any of our
plans. You will receive the full
SharpSpring Marketing
Automation suite with
unlimited users.
Unlimited plan
• £1,195 per month
• Unlimited contacts
• Unlimited emails per mth
• Unlimited users
• Unlimited support
Features included
There are no limits on the
features you get on any of our
plans. You will receive the full
SharpSpring Marketing
Automation suite with
unlimited users.
All prices exclude VAT
For SharpSpring to be effective you will need some professional services work and training. Alpha Tango are a
SharpSpring Silver Certified Partner and can offer all the expertise you will need to make the most from Marketing Automation