Levels of Influencer Talent

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WHOSAY looks at influencers in four tiers: Icons, Trailblazers, Influencers and Micro-Influencer Icons 5M-50M Tier-one celebrities with idol status I.e: John Cena (62M), Kyrie Irving (16.5M), Eva Longoria (11M) Trailblazers 2M-10M Ascending influencers approaching household recognition status i.e: Ana Ivanovic (6.7M), Mandy Moore (4.7M), Winnie Harlow (2.9M), Influencers 250K-5M Top social tastemakers on platforms like YouTube and Instagram i.e: Caroline Wozniacki (5.4M), Matt Cutshall (703K), Tiffany Ma (568K) Micro-Influencers 3K-250K followers Smallest influencers and more genre/niche-focused influencers i.e: Jess Pryles (98K) , Cloistered Away (92K), Brandon Thomas Lee (75K)

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