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1. Animal Magnetism
MAKE LIFE EASY WITH CHARM.

2. Contents
Physical
 Appearance
 Body Language
Logical
 Purposeful Communication
 Confidence
 Assertiveness
Metaphysical
 Empathy
 Source of Pleasure
 Presence

3. Metaphysical
Source of Pleasure

4. Metaphysical: Source of Pleasure
Stay positive
 Optimism
 Look for the good in bad
 happy with whom they are and are pleasant to be around
 Keep the conversation positive
 divert the conversation, you set the standard, expect positive conversations
 stay away from negative conversation
 Be Genuine
 respect the other person show interested in the other person’s life, experiences, insights and circumstances
 don't push your beliefs
 project this energy by asking insightful and interesting questions that gets the other person talking about themselves and their problems
 smile makes people feel good
 give people sincere praise and gratitude when they do something good.
 No More Complaining
 do not complain
 Focus on things you enjoy and never speak about the things you don’t like

5. Metaphysical: Source of Pleasure
Let them speak
 What's their story?
 Give people a chance to let you know the effort they put into something.
 fulfills the basic human need to be understood, acknowledged, and taken care of
 invite someone to tell you by asking questions that let them talk about it
 Show an interest in people's lives, backgrounds, or their opinions
 Stay Tuned
 be ALERT and present
 1-on-1: leave them feeling like they’re the only one in the room
 Group: make the speaker feel important
 Speaker: be alert to everyone in that group when you deliver. Look at each person. look and talk to each individual during the conversation
 Listen actively
 full attention. Nod in agreement or make brief interjections to assure the person that you are listening and you're interested in what they
have to say.
 touch on the upper arm can emphasize your agreement or empathy with something someone says, and makes the person feel connected

6. Metaphysical: Source of Pleasure
Remember and Repeat
 Remember their name
 makes them feel special and worth talking to
 remind yourself to remember
 introduce yourself first
 you ask for their name, tell your subconscious: “Remember his or her name.” Do it just before you go in for the introduction
 forces you to focus on their reply, and activates the subconscious to pay attention to recall their name
 When they say their name, repeat it once back to them and a few times over in your head
 drop their name throughout the conversation, during every second or third question question
 When you can repeat someone’s name or use it as an example when you’re talking to them, this is a great way of subtly complimenting them without the cheesy try-hard
lines.
 Learn and remember people's names and address people by their names. This will make you more likely to remember that person's name when you see them again.
 Remember details
 dates, anniversaries, and details. Send a card or an email
 name and their kids’ names
 Give thoughtful gifts
 not have to be big to show you pay attention to them
 When people mention things they like or are interested in, file these ideas

7. Metaphysical: Source of Pleasure
Make others feel special
 Make them feel understood
 always try to charm that person and make them feel like the only person in the world
 People are eternally grateful for the person who saves them from standing alone
 be able to carry the burden of a conversation in any situation by becoming a master of small talk
 We are drawn to charismatic people because we feel comfortable and special around them
 make others feel appreciated and understood
 Be witty
 Learn to laugh at yourself, people will be charmed at how confident you are and will be more comfortable around you
 Make everyone laugh don’t try too hard
 joke around with a variety of people, be attuned to the sense of humor of the person or group
 quality over quantity, and focus on making just a few jokes over the course of a conversation.
 tease people. can bring you closer and show that you don't take anything too seriously.
 Be engaging. impress, charm, and listen to a group of people
 Be versatile. able to speak to a variety of people about a variety of topics. You should be well-read, read the newspaper every day, and
have a variety of interests

8. Metaphysical: Source of Pleasure
Make others feel special
 Compliment People
 people work hard behind the scenes. pay attention to the details of your conversation with them, you can easily pick up on the areas that people put a lot of effort into.
 spot these areas throughout their interactions with other people and purposefully compliments the other person while acknowledging them for their efforts.
 pay attention to detail
 be more expressive when you talk, with body language and facial expressions
 Be liberal with the thank you note
 Sincerity, People notice if you're just "going through the motions"
 Genuinely compliment people
 Learn people’s names and give sincere and authentic compliments when the proper time arises
 Compliment people freely, but genuinely, and accept compliments graciously and without any fuss.
 Make people feel special
 Respect people as your equal no matter who they are never talk down to anyone
 Charismatic people are empathetic and focus the spotlight on others
 being charismatic about pleasing people. Charismatic people don't care about what others think. They are just totally charming and charismatic on their own.
 Be anyone's equal. Be respectful of other people, but respect them as equals, and expect that they will accept you as such.
 Inspire Others
 made them feel incredibly important, strengthen their confidence by being supportive and understanding of their needs, wants, desires and aspirations.
 mentor by coaching
 Be humble about your achievements
 lift others up, don’t focusing only on your success

9. Metaphysical: Source of Pleasure
Take care of things
 Anticipate needs, giving someone something they might need without them having to ask to show that you’re thinking about them
 Help People at Every Opportunity isn’t about being a pushover
 listen to what the other person is saying and ask themselves the following two questions:
 What does this person want or need?
 How can I help them get this?
 project nurturing energy and adds value to people’s lives.
 Find out what the other person really wants, what their problems are, what kind of challenges they are facing, and how to help them
 No matter what it is, help people in some small way
 practice random acts of kindness
 If someone has a problem and you can take care of it for them, do so
Ask for help
 getting helped yourself builds Warmth.
 Cognitive dissonance to change people’s minds
 Our brains don’t like disagreement between our actions and beliefs.
 If we do a favor for somebody we don’t particularly like, it creates “dissonance” in our brain.
 To counteract that, our brain shifts our attitude towards the person we dislike.