WBODC Social Media Marketing Workshop Session 2: Social Media 201
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Kristy Nolan, Publications Manager - Flight Operations at Southwest Airlines, shared how to best create and build your Social Media Brand. She discussed best practices of interacting in the social media stream.
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WBODC Social Media Marketing Workshop Session 2: Social Media 201
- 1. Social Media 201 Kristy Nolan Publications Manager - Flight Operations Southwest Airlines
- 2. The Rules There aren’t many solid rules Consistency is key This discussion is about ideas and trends that seem to be working in today’s market They won’t all work for everybody or every situation There a many others that work in addition to these
- 3. Networking and Social Media Catch up with friends Keep up with advances in industry Contacts for jobs Points of sale/ discounts
- 4. Real-Life Example LinkedIn status of a colleague stated he was working on finishing a book about networking Proactively approached him inquiring about need for assistance with proofing Resulted in a short-term contract for typesetting Name now has added visibility, and has gotten more contracts through colleague
- 5. The Basics - Etiquette Watch what you post (e.g., language, opinions about current employer/job) Pay attention to timing (supposed to be at work) Remove questionable photos, postings with inappropriate language Your boss, coworkers, customers, and prospective employers are paying attention Find the balance between keeping yourself visible and becoming annoying
- 6. Online Profiles Keep consistent May intend to keep professional separate from social (e.g., LinkedIn for professional, Facebook for social), but still watch it Adjust visibility settings (permissions) May not want to link all your social networks, but some (e.g., Twitter) may benefit from association Clean them all often
- 7. Facebook
- 8. LinkedIn
- 9. CauseWorld
- 10. Your Brand Resumé, website, avatar, blog, etc., should all flow and carry a seamless design characteristic Keep it simple and elegant - makes it easier to carry your style through multiple pieces Use your brand when participating in discussions Offer expertise
- 11. Your Style Choose fonts and styles Check that they are web safe Detail paragraph styles, colors, etc. List out any grammar/spelling exceptions (e.g., Customer, use of “must” and “will”)