Point. Click. Hired. Advanced Online Job Search


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Greg Rollett from the Orlando Employment Guide's slides from the April Job Fair and Career Expo. Greg spoke about using the Internet to leverage your job seeking efforts from dealing with the black hole of online applications to finding niche job boards and communities. The event was help on Thursday, April 16th at the Plaza Theatre and featured an opening keynote from Florida Gov. Charlie Crist.

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Point. Click. Hired. Advanced Online Job Search

  1. 1. Point. Click. Hired. Advanced Strategies In Online Job Seeking by Greg Rollett
  2. 2. Job Seeker Tool Kit <ul><li>Job Boards </li></ul><ul><li>Social Networks </li></ul><ul><li>Online “Friends” </li></ul><ul><li>Multiple and Flexible Resumes </li></ul><ul><li>Email account and address </li></ul><ul><li>RSS Reader </li></ul><ul><li>Blogs, news sites, Google and other related tools </li></ul>
  3. 3. Job Boards <ul><li>Big boards </li></ul><ul><ul><ul><li>EmploymentGuide.com </li></ul></ul></ul><ul><ul><ul><li>CareerBuilder.com </li></ul></ul></ul><ul><li>Local boards </li></ul><ul><ul><ul><li>Orlando.EmploymentGuide.com </li></ul></ul></ul><ul><ul><ul><li>Orlando Sentinel </li></ul></ul></ul><ul><li>Niche boards </li></ul><ul><ul><ul><li>AllRetailJobs.com </li></ul></ul></ul><ul><ul><ul><li>HealthCareerWeb.com </li></ul></ul></ul><ul><ul><ul><li>CareersInGear.com </li></ul></ul></ul>
  4. 4. Job Boards <ul><li>Pros </li></ul><ul><ul><li>Lots of jobs </li></ul></ul><ul><ul><li>Searchable via keywords </li></ul></ul><ul><ul><li>Store resume and auto apply </li></ul></ul><ul><ul><li>Usually a 1-Stop Shop </li></ul></ul><ul><li>Cons </li></ul><ul><ul><li>Large number of applicants </li></ul></ul><ul><ul><li>Inconsistent follow up procedures </li></ul></ul><ul><ul><li>Walls for interaction between job seeker and employer </li></ul></ul>
  5. 5. Job Board Tips Look for email alert widgets and applications
  6. 6. Job Board Tips <ul><li>Research Companies: </li></ul><ul><li>Google Search </li></ul><ul><li>SunBiz.org </li></ul><ul><li>Social Networks </li></ul>
  7. 7. Job Board Tips <ul><li>Apply early </li></ul><ul><li>Find a way to follow up with the company </li></ul><ul><li>Ensure that you follow directions in submitting yourself to a position </li></ul><ul><li>Decipher wording in job descriptions </li></ul><ul><ul><li>Required vs. Recommended </li></ul></ul>
  8. 8. Finding Niche Boards http://www.internetinc.com/top-100-job-board-niches http://www.topjobsites.com/niche/index.php
  9. 9. Social Networks So many networks, so little time.
  10. 10. Picking Social Networks <ul><li>Must-haves </li></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Expanding </li></ul><ul><ul><li>Look for smaller networks that focus on your industry </li></ul></ul><ul><ul><li>Avoid time wasters at all costs </li></ul></ul><ul><ul><li>Focus needs to be on building relationships, not listening to music or watching videos </li></ul></ul>
  11. 11. Leveraging Social Networks <ul><li>Answer questions (LinkedIn answers) </li></ul><ul><li>Produce great content focused on your industry </li></ul><ul><li>Befriend those at companies you wish to work for (get introductions if necessary) </li></ul><ul><li>Use your network to open doors for you to other people and other networks </li></ul><ul><li>Join and add to groups </li></ul><ul><li>Post intelligent comments </li></ul><ul><li>Spread other’s content </li></ul><ul><li>Focus on building long-term relationships and always remember WIIFM </li></ul>
  12. 12. Resumes In A Digital World
  13. 13. Resume Tools Visual CV www.visualcv.com
  14. 14. Resume Tools eMurse www.emurse.com
  15. 15. Digital Resume + Cover Letter <ul><li>Have multiple versions </li></ul><ul><li>Make them custom to the company and recruiter </li></ul><ul><li>Don’t be afraid to post links in your resume (to reports, press clips, websites, video presentations) </li></ul><ul><li>Only post accurate information (you are a Google search away from losing your credibility) </li></ul>
  16. 16. Email Account and Address <ul><li>Recommend having a domain and a corresponding email address (part of building your personal brand) </li></ul><ul><ul><li>[email_address] or [email_address] </li></ul></ul><ul><li>If not, I recommend Gmail from Google </li></ul><ul><ul><li>Mail.Google.com </li></ul></ul><ul><li>Keep the email address professional </li></ul><ul><ul><li>[email_address] </li></ul></ul>
  17. 17. RSS Feeds <ul><li>Like TIVO for your computer </li></ul><ul><li>Get latest updates from news sites, job boards, blogs and more automatically whenever they update </li></ul>
  18. 18. Setting Up Your Feeds <ul><li>Go to Reader.Google.com </li></ul><ul><li>Sign in with your Google Acount Info </li></ul>
  19. 19. After you log in… <ul><li>Find a site that has an RSS Feed </li></ul>
  20. 20. Click the Orange “RSS” Button
  21. 21. View the Channel in Google
  22. 22. Also useful for… <ul><li>Blogs - Industry, productivity and hobby related </li></ul><ul><li>Google News on Your Industry </li></ul><ul><ul><li>News.Google.com </li></ul></ul><ul><li>Google BlogSearch for your industry </li></ul><ul><ul><li>BlogSearch.Google.com </li></ul></ul>
  23. 23. The Secret to Looking For a Job Online….
  24. 24. The Big Secrets of the Internet <ul><li>Diversify </li></ul><ul><li>Use multiple sites an networks </li></ul><ul><li>Leverage your networks </li></ul><ul><li>Give, give and give some more </li></ul><ul><li>Follow up </li></ul><ul><li>Be the first to know </li></ul><ul><li>Build a strong web presence and personal brand </li></ul><ul><li>Do your homework </li></ul><ul><li>Be personal and have real conversations </li></ul>
  25. 25. Questions, comments + feedback <ul><li>Contact me at </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>For more information check out </li></ul><ul><ul><li>http://orlandojobspot.blogspot.com </li></ul></ul><ul><li>And </li></ul><ul><ul><li>http://gregrollett.blogspot.com </li></ul></ul>