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2016 Adobe Digital Insights Gaming Report

U.S. gaming console and PC sales will reach $25.3 billion in 2016 and represent a growing opportunity for marketers, according to new analysis from Adobe Digital Insights (ADI).

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2016 Adobe Digital Insights Gaming Report

  1. 1. 2016 Gaming Report ADOBE DIGITAL INSIGHTS
  2. 2. Where our data comes from • Comprised of 2.5B visits to retail gaming and gaming-related websites between January 2015 and March 2016 (all aggregated and anonymous) • Specific to computers: based on transactions for about 80,000 products • Specific to consoles: based on transactions for about 4,000 products • Social data based on 20+ million social engagements from June 2015 and July 2016 from variety of sources including Facebook, Reddit, Twitter, Instagram, YouTube 2
  3. 3. 3 Gaming sales on the rise $25.3B U.S. gaming sales overall projected to reach $25.3B in 2016, up from $23.5B in 2015 Millennials and Gen Xers spent more time engaging in financial services than older generations (Boomers and 70+) 42% online revenue growth YoY between Q1 2015 and Q1 2016 $11.1B U.S. online gaming and sales will account for $11.1B in 2016, 44% of total sales 32% heavily seasonal; 32% average revenue increase between September and December (2015 Q4 revenue accounts for 35% of sales)
  4. 4. 4 Prices for consoles see deflation 10.13% 5% While high-end computers show little deflation (2.68%), consoles show 10.13% decrease YoY The best time to buy a console is in November, with average month-over-month price reduction of 5%
  5. 5. 5 Open betas help sales 1.7x 4.2x Games that featured open betas sold: More than non-open beta games one day prior to game release More than non-open beta games 60 days before game release
  6. 6. 6 Virtual reality (VR) gaining steam Social mentions for biggest VR players (Hololens, HTC Vive, Playstation VR, Oculus) increased 14% QoQ (Q2 2016)
  7. 7. 7 HTC Vive rising above competition HTC Vive increase in QoQ mentions (QoQ (Q2 2016)115% -3% Hololens decrease in QoQ mentions -20% Oculus decrease in QoQ mentions -63% Playstation VR decrease in QoQ mentions
  8. 8. 8 eSports continues strong momentum eSports has a larger social following than the NFL, NHL and MLB 40% increase in NA mentions YoY; Europe sees most growth Counter Strike Global Offensive leads eSports communities; DOTA 2 comes in 2nd
  9. 9. 9
  10. 10. 10 Glossary • Open Beta – Game testing that is open to any user for set amount of time, prior to it’s release • E3 – Electronic Entertainment Expo in June • Gamescom – Game expo hosted in Cologne Germany • VR/AR – Virtual Reality/ Augmented Reality • Social Sentiment – Emotional tone behind a series of words, used to gain an understanding of the attitudes, opinions and emotions expressed within an online mention • eSports – Competitive tournaments/ leagues comprised from video games
  11. 11. 11 E3 losing relevancy While Gamescom doesn’t have any major publishers skipping event, Sony and Microsoft are not doing press briefings (which drives social mentions) E3 social mentions down 35% YoY as many large names were absent (Activision, Disney Interaction, EA all skipped booths in 2016)
  12. 12. 12 VR maintains excitement, games see drop off AR and VR net more total mentions and see less decline: -19% in July compared to May Video games drop off in terms of conversation: -49% in July compared to May
  13. 13. 13 Vive vs. Oculus VIVE: Released April 2016 Multiple sensors for room scale VR Launched with VR controllers 50 games at launch Price point: $799 Partnered with Steam Oculus: Released March 2016 Single senor for room scale VR (Q4 update to 4 sensors) Launched with Xbox Gamepad 30 games at launch Price point: $599 Purchased by Facebook