Introduction • Welcome • Index • Our office • Our guarantee • Our offer • Figures • Vipshop honor’s • Growth rate • Warehousing • Facts and figures • Brands we carry • Flash sales • Our website pages • Overview of member base • How members find us • Sales and member regions • Offer for brands • Offer for members • Closure
Vipshop summaryThe largest flash sales site in ChinaOur guarantee Sell With Deep Discounts Genuine Brand Product Focus On High Level Customer Service Satisfaction
Vipshop summaryThe largest flash sales site in China•Creating a new distribution channel for your brand:•Discrete clearance channel•Creates new channels of demand & drives awareness•An efficient digital marketing platform that enhances your brand resulting fromexposure to the Vipshop members•Offering a new lifestyle to members:Off-price + entertainment value + a unique shopping experience
Vipshop summaryThe largest flash sales site in Chinain 2011,vipshop was ranked No.1 with regard to sales volume among South China B2C on-line retailers;No.1 among the on-line flash sales websites in China;Ranked 7th with regard to visitors-spend-time among B2C websites in China;Ranked 10th with regard to user amount among B2C websites in China.
Vipshop SummaryThe largest flash sales site in China The biggest investment of Series A in the VIPSHOP HONOURS field of B2C in China settled in "Vipshop". In 2010, Vipshop obtained $20 million in the first risk investment (U.S. DCM and Sequoia Capital), which is the biggest financing amount in the first round risk investment for E-commerce in China. In 2011, Vipshop obtained $50 million in the second risk investment by U.S. DCM and Sequoia Capital.
Vipshop summaryOur target market is benefiting from category growth & increased online penetrationOnline off-price apparelFavorable trends in China core market 20 Billion 2010 2015
Vipshop SummaryFiguresMembers 12.1 million Daily 1.8 million per day! VisitorsLaunched November 2008 Category ChinaLeadershipEmployees 2700
Vipshop SummaryPowerful Partnerships with luxury brands•Over 90% of vendors we choose to work with have done or plan to repeat sales on Viphop sites•Vipshop already works with over 800 fashion, apparel & home/kids brands, local vendors.
Vipshop summaryOur website Cart only allows product to be held 20 minutes to drive a frenetic and impulsive excitement to shopping Luxury on Sales Standard Brands Brands on Sale The next days
Vipshop summaryOur website – Luxury brands Cart only allows product to be held 20 minutes to drive a frenetic and impulsive excitement to shopping Brands on sale In the next days
Overview of our member baseHighly coveted member baseTotal registered members : over 12.1 million (FY January . 2012)Total visitors per day : 1.8 MillionMembers are mainly 24-40 years oldThe female accounts for 70% sales volume, whereas the male accounts for 30%Members are mainly white collars with monthly income of 3000-10000 RMB, and roughly 200 million peoples incomewere within this range
Overview of our member baseHow our members found usMore than 60% of our members get to know our website by the mouth offriends. Word of mouth is the best advertising method for vipshop.1. SE(search engine)2. Friends recommendation3. Weibo4. Social networking websites5. TV/Newspapers and magazines6. Website advertisements7. Outdoor advertisement8. Can not remember9. Others
Overview of our members baseHighly coveted member base The members of Vipshop are located all over China, even Xinjiang, Yunnan etc. GUANGDONG Accounts for the annual proportion approximately 18% BEIJING Accounts for the annual proportion approximately 9.8% SHANGHAI Accounts for the annual proportion approximately 9.4%
Vipshop is addressing opportunitiesVipshop creates tremendous value for the client Discrete clearance channel Creates new channels of demand & drives awareness A partner that can enforce the brand not exploit it Bring the brands closer to their current and new customer Partner for new product development and brand expansion Develop the multichannel relationships Create brand specific experiences Highly targeting marketing and media
Vipshop is addressing opportunitiesVipshop creates tremendous value for our customers• Timely and relevant offerings over their lifecycle and interests Curetted, Coveted & Inspirational.• A shopping experience that is both highly efficient but also enjoyable.• Be where the customer is when they are ready to through a variety of digital commerce platforms.• Unparalleled customer service for support before during and after the sale.• Operational excellence that gets the product to them on time and on their terms.
Advancing hand in hand, exploiting win - win• Since inception, Vipshop has focused on growth, market share and an exceptional customer experience.• Our Core Business – Men’s, Women’s, Home and Children – is managed to maximize growth and contribution margin.