4. Why do we need to
creat and maintain
positive self-image?
1. Communication is S-O-R
2. Man reacts based on what they perceived as the ‘right’
thing (right thing to do, right thing to fulfill his/her
interest, etc)
3. Decision-making often influenced by past experiences
and individual as well as communal values
These means that cultivating a good image is important and
strategic
5. Substance Vs Appearance
What substance?
What appearance?
The significance to deliver strong substance in a
friendly yet catchy appearance?
Compromy?
9. Factors taken into
account in developing
positive self-image
1. The projected (intended) image
2. Community/target’s values
Be aware of the content (message) to be delivered
and the way of delivering it
10. Ways (Strategies) in
developing positive self-
image
1. Inline with community’s values
2. Less likely to trigger conflict
3. Media-friendly message and package
11. Self-Imaging and Media
A. Self Imaging and Media
Ownership
Media sets the agenda for the public
Cooptating the media means cooptating (most
of the) people
Media ownership relates closely to the
democratic discourse on public
Media ownership should be governed and
limited (anti-trust regulations)
12. Self-Imaging and Media
A. Self Imaging and Media Setting
Media has its own agenda
Media, naturally, always curious and
suspicious about politicians and political
actors
Politicians need to understand how media works (deadline, easyness to be
interviewed/reached, being unique/controversial)
Politicians need to understand what media love (tabloidization trens maximize
it, don’t be the victim of it)
Politicians need to insert their agenda to the media, not forced the media to do
so
