recent innovations in marketing -success and failures (segway,selfistick, groffers)

1. archit Vishakha Choudhary nayan
Marketing Management
Presentation
Trim - 1

3. INTRODUCTION
 Segway (Invented By Dean Kamen)
BENEFITS OF SEGWAY
 Eco friendly
 Cost effective
 Time saver
 No registration required

4. SEGWAY IN INDIA
 Launched In India (2011).
 Manufacturing plant (Gurgaon).
 Where Segway Vehicle is using in India.
PRAGUGE 1ST CITY (PRAHA)

5. FAILURE AND SUCCESS
 Poor Marketing Strategies.
 Innovation.
 Market Survey.
 Powerful Batteries (16-39KM).

6. SEGWAY FUTURE ASPECTS IN INDIA
 India Ranked 4TH in Consumption of Oil & LNG.
 In 2013, Government Launched NEMMP(National Electric Mobility
Mission Plan 2020).
 FAME(Faster Adoption And Manufacturing of Hybrid & Electric Vehicles)
India Scheme.
 Tax rebate on Green Vehicles

7. Selfie Stick

8. Customer Solution
Selfie Stick!
 A selfie stick is a monopod used to take a selfie photographs by
positioning a smartphone or camera beyond the normal range of the
arm.
 These portable devices offer unique features that make it
exceptionally easy for people to snap a group of people or a
landmark in background.

9. Life
savior
Provides
mobile
phone
safety
Replacement
of a
photographer
Full
utilization
of camera
capabilities
With little
creativity ,
providepractical
ease in everyday
lifeEase to
capture a
large group
of people
Alternative
to mirror
Can take
pictures from
various angles
Background
view along
with the front
See a picture
while u pose

10. Customer Cost & Convenience
 Inexpensive.
 Provide good value for money.
 Constant travel companion as they are lightweight and compact.
 Easily folded and can be part of normal luggage, as it does not require any
special space to store it.
 Inbuilt bluetooth for sharing things.
 Available in various prices, ranging from Rs.150 – Rs.50,000.

11. Future Aspects
Bright future
 Stick box
 Drone
 Banned at:
Disneyland
Mecca
Dark future

13. INTRODUCTION
 Grofers is a Private Internet Industry founded by Saurabh
Kumar and Albinder Dhindsa in 27th December, 2013.
 Objective is to focus on delivering the best customer
service to our customers.
 Grofers is an m-commerce marketplace for your daily
shopping.
 You can shop for Grocery, Fruits & Vegetables, Bakery
items, Flowers, Meats, Pet Care, Baby Care and Cosmetics
products.
 To replace the trip to local shops for our consumers by
bringing merchants online.

14. FEATURES
 Weather Conditions
 Delivery Time
 Customer satisfaction
 Money Back Policy
 Bookings
 Business Needs

15. CONCLUSION
 Nothing makes us more happy than seeing a smile on the faces of our customers.
 Our brand value is drawn from the satisfaction of our consumers.
 In the next 5 years, hope to bring change in the lives of our customers and help them spend time
doing what they love the most.
 We aim to bring offline retailers online and help them grow.
 There will be many hurdles and pros and cons but all you really need to do is stick to it and never
give up ..