1. VISUAL MERCHANDISING
Vincent Tsao
Rising senior at the University of Southern California
B.S Business Administration Cinematic Arts
Consumer Behavior & Digital Entrepreneurship Minors

2. Outline
Summer Recap
Introduction
• What We Do
• Meet the Team
Projects Overview
Challenges
Takeaways

3. 1
What We Do
Create, optimize, and manage PlayStation’s display in retail
environments to attract consumers and maximize sales
INTRO
|
PROJECTS
|
CHALLENGES
|
TA K E A WAY S

4. 2
Meet the ‘Best’ Team
Susan Karbaf
Martin Kozera
Marie Manapat
Michael Rasmussen
Michael Gorman
Clayton Pacelli
!
INTRO
|
PROJECTS
INCOMING INTERN
|
CHALLENGES
|
TA K E A WAY S

5. Outline
Summer Recap
Introduction
Projects Overview
•
•
•
•
Segmentation in Retail
Retail Room
Warehouse
Guerilla POP
Challenges
Takeaways

6. 3
Segmentation in Retail
Connoisseurs, Friendly Rivals, Connectors, Indulgers, Escapers, Dabblers
Younger demographic,
lower income, families
with kids
Heavy female, higher
income, middle-aged
Know games, youth to
middle-aged, heavy
<18 demand
INTRO
|
PROJECTS
Less kids, tech savvy,
higher income
Middle-upper aged,
tech savvy, heavy male
|
CHALLENGES
|
TA K E A WAY S

7. 4
Retail Room
INTRO
|
PROJECTS
|
CHALLENGES
|
TA K E A WAY S

8. 5
Retail Room
Endcap & conference table
Monitor Endcap
PS4 Endcap &
Gamestop
INTRO
|
PROJECTS
Software Case
|
CHALLENGES
|
TA K E A WAY S

9. 6
Warehouse
INTRO
|
PROJECTS
|
CHALLENGES
|
TA K E A WAY S

10. 7
Warehouse
Gamestop 30’ Wall
PS4 Section
Testing Interactives
DLC & PS3 Section
INTRO
|
PROJECTS
|
CHALLENGES
|
TA K E A WAY S

11. 8
Guerilla POP
Quick-hitting in-store promotional activities
July
August
November
October
INTRO
|
PROJECTS
September
|
CHALLENGES
|
TA K E A WAY S

12. Outline
Summer Recap
Introduction
Projects Overview
Challenges
• Language
• Navigating the Org Structure
Takeaways

13. 9
Language
GME
Planogram
Blade Signs
Connectors
SKU
FPO
Endcap
Styrene
POP
Interactives
CS
INTRO
|
PROJECTS
|
CHALLENGES
|
TA K E A WAY S

14. 10
Navigating the Org Structure
Retail Activations
Channel
Marketing
Visual
Merchandising
Fixtures
INTRO
Content
|
PROJECTS
Tech line
Retail
Training
Retail Ops
Design
|
CHALLENGES
|
TA K E A WAY S

15. Outline
Summer Recap
Introduction
Projects Overview
Challenges
Takeaways
• Skills
• Industry knowledge

16. 11
Skills
Photoshop
Retail Knowledge
Excel
Project Management
INTRO
|
PROJECTS
|
CHALLENGES
|
TA K E A WAY S

17. 12
Secret Bonus Skill
Cutting and Filing
INTRO
|
PROJECTS
|
CHALLENGES
|
TA K E A WAY S

18. 13
Industry Knowledge
INTRO
|
PROJECTS
|
CHALLENGES
|
TA K E A WAY S

19. Sincerely,
PlayStation Fanboy