Once Upon a Time…
Stickah
Rocket Pitch
Proof of Concept
Feasibility
Business Formation• Elections• Creation of Departments• Deciding on Supplier
Business Plan• Faulty Market Research• Bad Foundation
The Beginning of Stickah
Indecision• No Risk Taking• Unproductive Meetings• TARGET MARKET
Operations• Ordering• Inventory• Match with Finance
SuppliersHigh QualityExpensive2 weeksMedium QualityInexpensive2 weeksInexpensiveForeign Country15-20days
Inventory Management
Lessons Learned• Timelines/Deadlines• Communicating with other departments
Finances and Receipts
Role of Information Technology
The Great DivideCollegeVentureStudentVenture
New Organizational Chart
Marketing Mix:Student VentureProduct PricePromotion Placement$3.00• Reynolds• Olin Hall• Trim• Events
We need a graphs from the last ppt ofthis with the new numbers• Graphs like this::: (that were on the last formalpresentat...
Marketing Mix:College&Small Business VentureProduct PricePromotion PlacementUnits Price150 $37,0.50250 $4,12.50500 $7251,0...
Sales TacticsCollegeVentureStudentVenture• Quotas• Training Sessionsand Guide• Contact• Inform• Closethe Sale
Actual vs. Projected Sales05001000150020002500SalesDateActual Cumulative SalesProjected Cumulative Sales
Sales Per Month$-$100.00$200.00$300.00$400.00$500.00$600.00$700.00$800.00$900.00February March AprilSalesMonth
Final Sales Number• From Students• From College Ventures(make a pie chart)
Human Resource DepartmentConflict ResolutionQuality of Life SurveysPerformance Appraisals
0246810121416None Little Some A Lot#ofResponsesResponsesQWL#10246810121416None Little Some A Lot#ofResponsesResponsesQWL#2...
3.83.944.14.24.34.44.5PA 1 PA 2 PA 3AverageMeanPerformanceAppraisalDevelopment of Stickah
12345Adapts Well to the New StructuralOrganization of Stickah
Social Responsibility
Rocket Pitch CaseSo it’s recess time. You’ve been waiting for thismoment all day because school was boring.You walk out in...
Community Service Reflections
Notable Quotes• “These students were not even thinking of going to college afterhigh school, and are now considering it af...
Organizational Chart
Major Obstacles• Prospective Sales Fell Through• Closed Selling Period Earlierthan anticipated
Control ProblemsProblems with• Receipts• Inventory
The Final Push• Door to Door Sales• BasicallyBabson Day
IncomeStatementFebruary2013Revenue $ -COGS $ -Gross Margin $ -Web Expenses $ 30Rental Expense $ 17Marketing Expenses $ 68T...
IncomeStatementMarch2013Revenue $ 2,511COGS $ 1,951Gross Margin $ 560Rental Expense $ 17Marketing Expense $ 156Promotional...
IncomeStatementApril2013Revenue $ 850COGS $ 748Gross Margin $ 102Rental Expense $ 17Inventory Expense $ 471TotalOperating ...
FinalIncomeStatement 01/01/13-04/24/13Revenue $ 3,361.00COGS $ 2,699.35Gross Margin $ 661.65Web Expenses $ 30.00Marketing ...
Revenue by Venture$0$500$1,000$1,500$2,000$2,500$3,000AdmissionsVenture Sudent VentureRevenue TotalGross MarginCOGS
BreakevenAnalysisB2C BreakevenB2C Fixed Costs 273Avg. Variable Cost B2C 2Selling Price B2C 3Unit Contribution Margin 1Brea...
Biggest Challenges• Definingthe Target Market• Choosinga Price• Finding a means to efficientlyCommunicate• Learningthe Str...
Biggest Take Aways• Teamwork• Running and Managing your ownVenture• OvercomingObstacles• Importance of Productive Meetings...
Q&A
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  1. 1. Once Upon a Time…
  2. 2. Stickah
  3. 3. Rocket Pitch
  4. 4. Proof of Concept
  5. 5. Feasibility
  6. 6. Business Formation• Elections• Creation of Departments• Deciding on Supplier
  7. 7. Business Plan• Faulty Market Research• Bad Foundation
  8. 8. The Beginning of Stickah
  9. 9. Indecision• No Risk Taking• Unproductive Meetings• TARGET MARKET
  10. 10. Operations• Ordering• Inventory• Match with Finance
  11. 11. SuppliersHigh QualityExpensive2 weeksMedium QualityInexpensive2 weeksInexpensiveForeign Country15-20days
  12. 12. Inventory Management
  13. 13. Lessons Learned• Timelines/Deadlines• Communicating with other departments
  14. 14. Finances and Receipts
  15. 15. Role of Information Technology
  16. 16. The Great DivideCollegeVentureStudentVenture
  17. 17. New Organizational Chart
  18. 18. Marketing Mix:Student VentureProduct PricePromotion Placement$3.00• Reynolds• Olin Hall• Trim• Events
  19. 19. We need a graphs from the last ppt ofthis with the new numbers• Graphs like this::: (that were on the last formalpresentation)
  20. 20. Marketing Mix:College&Small Business VentureProduct PricePromotion PlacementUnits Price150 $37,0.50250 $4,12.50500 $7251,000 $1,320
  21. 21. Sales TacticsCollegeVentureStudentVenture• Quotas• Training Sessionsand Guide• Contact• Inform• Closethe Sale
  22. 22. Actual vs. Projected Sales05001000150020002500SalesDateActual Cumulative SalesProjected Cumulative Sales
  23. 23. Sales Per Month$-$100.00$200.00$300.00$400.00$500.00$600.00$700.00$800.00$900.00February March AprilSalesMonth
  24. 24. Final Sales Number• From Students• From College Ventures(make a pie chart)
  25. 25. Human Resource DepartmentConflict ResolutionQuality of Life SurveysPerformance Appraisals
  26. 26. 0246810121416None Little Some A Lot#ofResponsesResponsesQWL#10246810121416None Little Some A Lot#ofResponsesResponsesQWL#2Haveyou encountered any conflicts/problemswith any of the employees inStickah?
  27. 27. 3.83.944.14.24.34.44.5PA 1 PA 2 PA 3AverageMeanPerformanceAppraisalDevelopment of Stickah
  28. 28. 12345Adapts Well to the New StructuralOrganization of Stickah
  29. 29. Social Responsibility
  30. 30. Rocket Pitch CaseSo it’s recess time. You’ve been waiting for thismoment all day because school was boring.You walk out into the sun and you gasp inhorror, as there is nothing to do. There areballs,but no one knows what to do with them.There are jump ropes, but no one knows how todo any jump roping games. Imagine a worldwhere the games you usually play are non-existent, and you need to create some form ofgame to save recess. What form of game wouldyou create? Create a rocket pitch in which youstate what the game is, what it would do to fixthe problem, why people should play thegame, rules of the game, and the target market(what age group, gender, etc is fit to play this
  31. 31. Community Service Reflections
  32. 32. Notable Quotes• “These students were not even thinking of going to college afterhigh school, and are now considering it after meeting us and seeingwhat college life is like” – Parker Wood, CEO• “Itwas a fun time for everyone involved and I was impressed withtheir manners, maturity and their potential to live a greatlife.” –Benjamin Lombardi, VP of Communications• “The breadth and variety of the human experience is easy to forgetand overlook, but when you involve yourself personally in thewellbeing and improvement of others you are forced to truly putyourself in their shoes, and step outside your own world, if for a shorttime.” – Walter Cuge, CFO• “becauseI was talking to a girl who informed me that previous tocoming on this trip she was not planning on going to collegebecauseshe did not think that it would affecther that much, butaftercoming to Babson she saw how much she could learn and howthecommunity fosters growth and it has encouraged her to workhard in high school in order to go to a college like Babson.” – ClaireHobson, VP of IT
  33. 33. Organizational Chart
  34. 34. Major Obstacles• Prospective Sales Fell Through• Closed Selling Period Earlierthan anticipated
  35. 35. Control ProblemsProblems with• Receipts• Inventory
  36. 36. The Final Push• Door to Door Sales• BasicallyBabson Day
  37. 37. IncomeStatementFebruary2013Revenue $ -COGS $ -Gross Margin $ -Web Expenses $ 30Rental Expense $ 17Marketing Expenses $ 68TotalOperating Expenses $ 115Operating Income $ (115)TotalExpenses $ 115NetIncome $ (115)
  38. 38. IncomeStatementMarch2013Revenue $ 2,511COGS $ 1,951Gross Margin $ 560Rental Expense $ 17Marketing Expense $ 156Promotional Expense $ 116TotalOperating Expenses $ 289Operating Income $ 444TaxExpense $ 52TotalExpenses $ 341
  39. 39. IncomeStatementApril2013Revenue $ 850COGS $ 748Gross Margin $ 102Rental Expense $ 17Inventory Expense $ 471TotalOperating Expenses $ 487Operating Income $ (385)TaxExpense $ 11TotalExpenses $ 498NetIncome $ (396)
  40. 40. FinalIncomeStatement 01/01/13-04/24/13Revenue $ 3,361.00COGS $ 2,699.35Gross Margin $ 661.65Web Expenses $ 30.00Marketing Expenses $ 223.80Promotional Giveaways $ 115.72Rental Expense $ 50.00Inventory Expense* $ 470.69Inventory Expense Remaining $ 318.15Inventory Expense Missing $ 152.54Total Operating Expenses $ 890.21Operating Income $ (228.56)Tax Expense $ 63.49Total Expenses $ 953.70Net Income $ (292.05)
  41. 41. Revenue by Venture$0$500$1,000$1,500$2,000$2,500$3,000AdmissionsVenture Sudent VentureRevenue TotalGross MarginCOGS
  42. 42. BreakevenAnalysisB2C BreakevenB2C Fixed Costs 273Avg. Variable Cost B2C 2Selling Price B2C 3Unit Contribution Margin 1Breakeven Point* 273 UnitsB2B Breakeven AnalysisFixed Costs 146Variable Cost B2B 1.02Selling Price B2B 1.41Unit Contribution Margin 0.39Breakeven Point 374 Units
  43. 43. Biggest Challenges• Definingthe Target Market• Choosinga Price• Finding a means to efficientlyCommunicate• Learningthe Strengths andWeaknesses of each person• Division of the Company
  44. 44. Biggest Take Aways• Teamwork• Running and Managing your ownVenture• OvercomingObstacles• Importance of Productive Meetings• Flexibility
  45. 45. Q&A

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