Design for emotion - some examples of designing for emotion from thought leaders like Stephen P Anderson and Aaron Walter.

1. Designing for Emotion
Vincent Feeney
User Experience Designer @ My Local Broker

2. Emotion
A natural instinctive state of mind deriving from one's
circumstances, mood, or relationships with others.

3. A natural instinctive state of mind deriving from one's
circumstances, mood, or relationships with others.
Emotion

4. A natural instinctive state of mind deriving from one's
circumstances, mood, or relationships with others.
Emotion

5. Emotion is instinctive

6. People will forget what you said,
and what you did, but they will
never forget the way you made
them feel.
Maya Angelou

7. Let’s look at some
cognition.

8. There’s two systems in
our brain.

9. System One
Fast, intuitive reactions and instantaneous decisions
E.g. what is 5 × 5

10. Humans are lazy.
System one = 👌

11. System Two
Deliberate type of thinking involving reasoning
E.g. what is 32 × 27

12. Emotion is a system
one process.

13. Why is emotion important
in web and product
design?

14. Being happy broadens the
thought processes and
facilitates creative thinking.
(Studies of Alice Isen)

15. Easier to use =
Happier =
Easier to solve problems

16. Also, attractive things
work better.

17. (Well, we perceive
they do.)

18. People will forgive shortcomings,
follow your lead and sing your
praises if you reward them with
positive emotion.
Aaron Walter

19. When do we design
for emotion?

20. Maslow hierarchy

22. Stephen P. Anderson
hierarchy

24. Make it usable first, then
we can worry about the
other stuff

25. Emotion is instinctive but
we experience it in
different ways.

26. Visceral

27. PC’s in 1998

28. Macs in 1998

29. I want it (system one)
before
what does it do (system two)

30. Behavioural

31. User centered design.

32. Uber

33. Interacting at the right
moment to affect emotions.

34. Payment

35. Uber isn’t just a job, it’s a
once in a lifetime opportunity
to help transform your city.
Uber Hiring Email

36. Reflective

37. Forming lasting
relationships.

38. Facebook.

39. Some examples of
emotional design in the web

40. Virgin America

43. AirBNB

44. Bridging the gap between
online and offline with
storyboarding

46. Mailchimp

47. Interacting at the right
moment to affect emotions.

50. wealthsimple.com

53. Summary

54. It’s easy to build things.

55. Making it personal is hard.

56. Technically, there’s not much
difference between a complicated,
confusing product and a simple, fun
and powerful product.
Alan Cooper

57. Human beings aren’t going
to change overnight.

58. Further reading
Don Norman - Emotional Design
Stephen Anderson - Seductive Interaction Design
Daniel Kanheman - Thinking Fast and Slow
Aaron Walter - Designing for Emotion

59. Thank you!