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Designing for Emotion

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Design for emotion - some examples of designing for emotion from thought leaders like Stephen P Anderson and Aaron Walter.

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Designing for Emotion

  1. 1. Designing for Emotion Vincent Feeney
 User Experience Designer @ My Local Broker
  2. 2. Emotion A natural instinctive state of mind deriving from one's circumstances, mood, or relationships with others.
  3. 3. A natural instinctive state of mind deriving from one's circumstances, mood, or relationships with others. Emotion
  4. 4. A natural instinctive state of mind deriving from one's circumstances, mood, or relationships with others. Emotion
  5. 5. Emotion is instinctive
  6. 6. People will forget what you said, and what you did, but they will never forget the way you made them feel. Maya Angelou
  7. 7. Let’s look at some cognition.
  8. 8. There’s two systems in our brain.
  9. 9. System One Fast, intuitive reactions and instantaneous decisions E.g. what is 5 × 5
  10. 10. Humans are lazy.
 System one = 👌
  11. 11. System Two Deliberate type of thinking involving reasoning E.g. what is 32 × 27
  12. 12. Emotion is a system one process.
  13. 13. Why is emotion important in web and product design?
  14. 14. Being happy broadens the thought processes and facilitates creative thinking. (Studies of Alice Isen)
  15. 15. Easier to use = Happier = 
 Easier to solve problems
  16. 16. Also, attractive things work better.
  17. 17. (Well, we perceive they do.)
  18. 18. People will forgive shortcomings, follow your lead and sing your praises if you reward them with positive emotion. Aaron Walter
  19. 19. When do we design for emotion?
  20. 20. Maslow hierarchy
  21. 21. Stephen P. Anderson hierarchy
  22. 22. Make it usable first, then we can worry about the other stuff
  23. 23. Emotion is instinctive but we experience it in different ways.
  24. 24. Visceral
  25. 25. PC’s in 1998
  26. 26. Macs in 1998
  27. 27. I want it (system one) before what does it do (system two)
  28. 28. Behavioural
  29. 29. User centered design.
  30. 30. Uber
  31. 31. Interacting at the right moment to affect emotions.
  32. 32. Payment
  33. 33. Uber isn’t just a job, it’s a once in a lifetime opportunity to help transform your city. Uber Hiring Email
  34. 34. Reflective
  35. 35. Forming lasting relationships.
  36. 36. Facebook.
  37. 37. Some examples of emotional design in the web
  38. 38. Virgin America
  39. 39. AirBNB
  40. 40. Bridging the gap between online and offline with storyboarding
  41. 41. Mailchimp
  42. 42. Interacting at the right moment to affect emotions.
  43. 43. wealthsimple.com
  44. 44. Summary
  45. 45. It’s easy to build things.
  46. 46. Making it personal is hard.
  47. 47. Technically, there’s not much difference between a complicated, confusing product and a simple, fun and powerful product. Alan Cooper
  48. 48. Human beings aren’t going to change overnight.
  49. 49. Further reading Don Norman - Emotional Design Stephen Anderson - Seductive Interaction Design Daniel Kanheman - Thinking Fast and Slow Aaron Walter - Designing for Emotion
  50. 50. Thank you!

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