Jio vs Airtel business

1. SPECIALIZATION PROJECT ON:
“A Study On Consumer Preference Between
Jio and Airtel ‘’
Presented by:
Dinesh Punjabi
Marketing- 238

2. Introduction
Reliance Jio Infocomm Limited is a wholly owned
subsidiary of Reliance Industries Limited (RIL) that
was formally called as Infotel Broadband Services
Limited (2009 – 2013). Currently doing business as
Jio and is a parent company of Lyf. Owned by
Mukesh Ambani key people comprises of Sanjay
Mashruwalla as a Managing Director, Jyotindra
Thacker as Head of IT and Akash Ambani as Chief
of Strategy.

3. Airtel was established in July 1995 and as a pioneer in the
Telecom Sector. Airtel is not only the nation’s largest
integrated service provider in this industry but also largest as
compared to its competitors. The company has its presence in
23 circles. The firm is also listed as one of the largest mobile
operator worldwide. It has its presence in 19 countries with a
huge subscriber base.
The company offers GSM, 3G, and 4G LTE mobile services,
voice services and also fixed line broadband. The company
also consists a customer base of approx 66,689,943 customers.

4. ISSUE RESEARCHED
Study on consumer preference between Jio and
Airtel

5. RESEARCH OBJECTIVE
1. To understand consumer affordability on Jio and Airtel
plans.
2. To study customer service of Jio and Airtel.
3. To study the impact of 4G service of Jio and Airtel on
consumer satisfaction.

6. HYPOTHESIS STATEMENT
Set 1
H0: Consumers cannot afford Jio over Airtel plans.
H1: Consumers can afford Jio over Airtel plans.
Set 2
H0: Customer service of Jio is less effective than Airtel.
H1: Customer service of Jio is more effective than Airtel.
Set 3
H0: Customers are unsatisfied with 4G service of Jio over Airtel.
H1: Customers are satisfied with 4G service of Jio over Airtel.

7. RESEARCH METHODOLOGY
Data Collection Method
Primary data- Survey and face to face discussions
with individuals
Secondary data- Jio and Airtel websites.
Research Design
Descriptive research

8. Jio and Airtel plan comparisons

9. 1. Plans under Rs.200 (Prepaid)
Features Jio Airtel
Validity 28 days 28 days
Price 149 149
Data per day 1.5 GB 1 GB
Calls Unlimited calls
across India
Unlimited local and
STD calls
Roaming charges No No
Sms per day 100 100
Special apps Jio company apps
free access
_
Under Rs 300, only Jio has a plan with a daily data allocation-
users will get 3GB data per day for 28 days, meaning a total of 84
GB data for the entire validity period.

10. 1. Plans under Rs.400 (Postpaid)
Features Jio Airtel
Validity 1 month 1 month
Price 309 399
Data per day 1 GB 20 GB a month
with data rollover
Calls Unlimited calls
across India
Unlimited local
and STD calls
Roaming charges No Yes only for
outgoing
Sms per day Unlimited 100
Special apps Jio company apps
free access
Wynk music app

11. 2. Plans under Rs.500 (Postpaid)
Features Jio Airtel
Validity 1 month 1 month
Price 409 499
Data 20 GB a month 40GB a month with
data rollover
Calls Unlimited calls
across India
Unlimited local
and STD calls
Roaming charges No Yes only for
outgoing
Sms per day Unlimited 100
Special apps Jio company apps
free access
Free subscription
for Wynk music
and Airtel T.V

12. HYPOTHESIS TESTING

13. Set 1
H0: Consumers cannot afford Jio over Airtel plans.
H1: Consumers can afford Jio over Airtel plans.
Q3. Did price become one of the biggest selling point for Jio over Airtel?
Sr.no Answer Count Percent
1 Yes 71 71.00%
2 No 28 28.00%
Total 100 100%

14. Set 2
H0: Customer service of Jio is less effective than Airtel.
H1: Customer service of Jio is more effective than Airtel.
Q9. According to you whose customer service is better?
Sr no Answer Count Percent
1 Jio 63 63.00%
2 Airtel 36 36.00%
Total 100 100%

15. Set 3
H0: Customers are unsatisfied with 4G service of Jio over Airtel.
H1: Customers are satisfied with 4G service of Jio over Airtel.
Q5. According to you which company 4G services are more satisfactory?
Sr no Answer Count Percent
1 Yes 65 65%
2 No 34 34%
Total 100 100%

16. CONCLUSION
As per the project we can clearly understand that Jio is just
playing with price in order to attract more and more customers
towards them.
Free voice calls & cheap data tariffs offer might not seem
sustainable in the long run, but one must not forget that Jio
derives its strength from RIL's balance sheet, sitting on a cash
pile of nearly Rs 91,000 crore. Similarly, although Bharti Airtel
will take a significant hit but being the incumbent market
leader & having presence in all circles shall survive.
Consumers are the one who are going to get maximum
advantage from this DATAWAR….

17. THANK YOU