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Telecommunication industry analysis
ECONOMIC PROJECT
TELECOMMUNICATION INDUSTRY
The telecommunications industries within the sector of information and
communication technology is made up of all telecommunications/telephone
companies and internet service providers and plays the crucial role in the
evolution of mobile communications and the information society.
Traditional telephone calls continue to be the industry's biggest revenue
generator, but thanks to advances in network technology, telecom today is less
about voice and increasingly about text (messaging, email) and images (e.g.
video streaming). High-speed internet access for computer-based data
applications such as broadband information services and interactive
entertainment, is pervasive. Digital subscriber line (DSL) is the main broadband
telecom technology. The fastest growth comes from (value-added) services
delivered over mobile networks.
SITUATION in INDIA
Telecom, at present, is one of the fastest-growing industries in India. As of
January 2014,
according to the Telecom Regulatory Authority of India (TRAI) there are 922
million wireless
and over the wire subscribers in India,1 and 56.90 million broadband
subscribers including
wired, wireless and wimax subscribers.2 India’s overall wireless teledensity was
quoted as
having 893.31million subscribers, with a 0.79% (7.02 million) monthly addition.
Of these, 59.25% are urban subscribers and 40.75% are rural subscribers.
The conversations engaged by the users on digital platforms range from casual
conversations to confidential professional or personal communications. Service
TELECOM COMPANIES
BSNL - BSNL, India’s largest cellular service operator was set up in the year 2000. It is a state
owned telecom company which is the largest provider of fixed telephony and largest
broadband services provider.
AIRTEL - Bharti Airtel Limited is an Indian multinational telecommunications services company
which operates in 20 countries. It is the largest cellular service provider in India, with 192.22
million subscribers as of August 201323 and is the largest mobile operator in South Asia and
the fourth largest in the world by subscriber base.
MTNL - MTNL was set up in the year 1986 in the major metro cities of India, Mumbai and
Delhi, to run telecom operations. It provides a gamut of services including fixed telephone
service, GSM & CDMA based Mobile service, Internet, Broadband, ISDN and Leased Line
services. It was the first company to launch ADSL2+ & VDSL2 in broadband, IPTV on MPEG4
technology, VOIP and 3G Mobile service services in India.
H
VODAFONE- IDEA - Vodafone Idea Limited d/b/a Vi (pronounced /wiː/) is an Indian telecom operator
with its headquarters based in Mumbai and Gandhinagar. It is a pan-India integrated GSM operator
offering 2G, 4G, 4G+,VoLTE, and VoWiFi services. As of 30 November 2020, Vodafone Idea has a
subscriber base of 289.9 million, making it third largest mobile telecommunications network in India
and sixth largest mobile telecommunications network in the world. On 31 August 2018,
Vodafone India merged with Idea Cellular, to form a new entity named Vodafone Idea Limited.
Vodafone currently holds a 45.1% stake in the combined entity and Aditya Birla Group holds a 26%
stake. Kumar Mangalam Birla heads the merged company as the Chairman Ravinder Takkar, Ex-CEO of
Vodafone Romania is the current CEO of the company.
JIO- Reliance Jio Info comm Limited, d/b/a Jio, is an Indian telecommunications company and a
subsidiary of Jio Platforms, headquartered in Mumbai, Maharashtra, India. It operates a national LTE
network with coverage across all 22 telecom circles. It does not offer 2G or 3G service, and instead uses
only voice over LTE to provide voice service on its 4G network.
Jio soft launched on 27 December 2015 with a beta for partners and employees,[7][8] and became
publicly available on 5 September 2016. As of 31 December 2019, it is the largest mobile network
operator in India and the third largest mobile network operator in the world with over 41.08 crore
MARKET SHARE OF COMPANY IN INDIA
BSNL
10%
AIRTEL
29%
JIO
35%
VI
26%
SHARE
BSNL AIRTEL JIO VI
Questionnaire
Q1. What are the services they us ?( wi-fi , mobile data , unlimited calling )
Q2. Which telecom services provider(company) they us ?
Q3. Are you satisfied with the services provider you use ?
Q4. What amount of money they monthly spent on there telecom services
providers ?
Q5. What do they prefer ? (network , call quality, data speed)
Q6. How do they recharge ?
Q7. How many is thinking or have bought a 5g smartphone for more services ?
What are service
they use ?
WI-FI, 7.1
MOBILE DATA,
14.3
CALLING, 0
ALL OF THE
ABOVE, 78.6
USERS
By looking at the pie chart we can see that
zero % of the users specifically use the
calling services because that services is
complimentary with remaining option .
Wi-fi is also on low %(7.1) because it is
treated as the luxury and expensive and
can’t be afforded by many middle class
family .
Mobile date is separately the biggest
portion and used by many user because
of the affordability and increase in the
online platform like youtube , Netflix,
prime , etc.
Which telecom
service provider
do they us ? BSNL
0%
AIRTEL
50%
JIO
22%
VI
7%
ANY TWO
21%
USERS
BSNL AIRTEL JIO VI ANY TWO
In this pie chart we can see that AIRTEL
has the highest users which is 50%.
And JIO which is the new comer in the
market holds the good amount of
customer and JIO is the one which help
India for having the cheapest internet in
the world .
As we can also see BSNL (0%) holds the
lowest amount of market share in the
whole market which is also the only
telecom company publicly owned.
VI which is the newly partnership in the
market hold the share just above the BSNL
(7% )
Are they
satisfied with
there service
provider ?
YES, 75%
NO, 7.10%
MAYBE,
17.90%
USERS
As we can see large no. is satisfied
with there services provider actually
they are happy customer.
7.10 % customer is not satisfied with
there service provider and they often
complaint about there provider and
don’t recommends them to others.
17.90% is not sure about what does
satisfaction for them or what they
want from there providers.
What amount of
money they monthly
spent on there
telecom services
providers ?
<500rs
22%
500-800rs
39%
800-1500rs
32%
>1500rs
7%
USERS
By looking at the pie chart we can see
that large amount people pay between
500-800 rupees (39%) which also lies
in the middle segment people also
think that it is the reasonable price
which they can afford to get the
telecom services
And it’s little of surprise that less
people pay more than 1500 rupees for
there telecom bills which can again
counted in luxury items.
What do they
prefer ?
(network , call
quality, data
speed)
better network
7%
better calling
0%
better data quality
7%
all of the above
86%
Sales
better network better calling better data quality all of the above
In this chart we noticed that the
customer prefer all the above option
which is data speed, calling quality ,
better network.
But when we see individually o% of
the customers are in favour of calling
quality.
More preference is given both to data
speed and better network.
AGR CASE
AGR is a fee-sharing mechanism between government and the telcos who shifted to 'revenue-sharing
fee' model in 1999, from the 'fixed license fee' model. In this course, telcos are supposed to share a
percentage of AGR with the government.
Why the dispute? --The dispute between the telcos and the government has been mainly on the
definition of AGR. The two sides were locked in a legal battle over the definition of AGR for more than a
decade. While the government says that AGR includes all revenues from both telecom as well as non-
telecom services, the operators suggest that it should include only the revenue from core services. On
October 24, 2019, the top court widened the definition of AGR to include the government's view.
The October 2019 verdict - In a massive setback for telecom companies, the SC rejected their
definition of AGR and exposed the firms to demands by the Department of Telecom (DoT) of
more than Rs 1 lakh crore. The court ordered to include all revenues, except for termination fee
and roaming charges, as a part of the AGR.
CONCLUSION
From the survey that we have conducted, it was observed that 78.6% of the total users opted for
all the services( wi-fi, mobile data, unlimited calling ) and we're more inclined to prepaid telecom
service as suggested by the figures in the survey(82.1%). 50% 9f the total user preferred the airtel
telecom service followed by Jio(21.4%). On the question of other service providers other than the
preferred one, the customer opted for either Jio or airtel since they both had equal preference
among the customers. 75% of the total users we're satisfied by the services of their respective
telecom providers. Based on the findings of the survey, around 39.3% of the total users spent
around 500-800 rupees monthly for the services extended by their respective telecom providers
followed by 32.1% of the users spending around 800-1500 rupees When asked about their
preference on better network coverage or call quality or data speed or all of the above. Most of
the users around 85.7% opted for all of the above. Most of the users around 89.3% of the total
users preferred the online mode for recharge with only 10.7% of the users opting for offline.
- 20BAL176, 20BAL177, 20BAL178, 20BAL179, 20BAL180, 20BAL181

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Telecom Industry Analysis: Services, Providers and Market Share

  • 2. TELECOMMUNICATION INDUSTRY The telecommunications industries within the sector of information and communication technology is made up of all telecommunications/telephone companies and internet service providers and plays the crucial role in the evolution of mobile communications and the information society. Traditional telephone calls continue to be the industry's biggest revenue generator, but thanks to advances in network technology, telecom today is less about voice and increasingly about text (messaging, email) and images (e.g. video streaming). High-speed internet access for computer-based data applications such as broadband information services and interactive entertainment, is pervasive. Digital subscriber line (DSL) is the main broadband telecom technology. The fastest growth comes from (value-added) services delivered over mobile networks.
  • 3. SITUATION in INDIA Telecom, at present, is one of the fastest-growing industries in India. As of January 2014, according to the Telecom Regulatory Authority of India (TRAI) there are 922 million wireless and over the wire subscribers in India,1 and 56.90 million broadband subscribers including wired, wireless and wimax subscribers.2 India’s overall wireless teledensity was quoted as having 893.31million subscribers, with a 0.79% (7.02 million) monthly addition. Of these, 59.25% are urban subscribers and 40.75% are rural subscribers. The conversations engaged by the users on digital platforms range from casual conversations to confidential professional or personal communications. Service
  • 4. TELECOM COMPANIES BSNL - BSNL, India’s largest cellular service operator was set up in the year 2000. It is a state owned telecom company which is the largest provider of fixed telephony and largest broadband services provider. AIRTEL - Bharti Airtel Limited is an Indian multinational telecommunications services company which operates in 20 countries. It is the largest cellular service provider in India, with 192.22 million subscribers as of August 201323 and is the largest mobile operator in South Asia and the fourth largest in the world by subscriber base. MTNL - MTNL was set up in the year 1986 in the major metro cities of India, Mumbai and Delhi, to run telecom operations. It provides a gamut of services including fixed telephone service, GSM & CDMA based Mobile service, Internet, Broadband, ISDN and Leased Line services. It was the first company to launch ADSL2+ & VDSL2 in broadband, IPTV on MPEG4 technology, VOIP and 3G Mobile service services in India.
  • 5. H VODAFONE- IDEA - Vodafone Idea Limited d/b/a Vi (pronounced /wiː/) is an Indian telecom operator with its headquarters based in Mumbai and Gandhinagar. It is a pan-India integrated GSM operator offering 2G, 4G, 4G+,VoLTE, and VoWiFi services. As of 30 November 2020, Vodafone Idea has a subscriber base of 289.9 million, making it third largest mobile telecommunications network in India and sixth largest mobile telecommunications network in the world. On 31 August 2018, Vodafone India merged with Idea Cellular, to form a new entity named Vodafone Idea Limited. Vodafone currently holds a 45.1% stake in the combined entity and Aditya Birla Group holds a 26% stake. Kumar Mangalam Birla heads the merged company as the Chairman Ravinder Takkar, Ex-CEO of Vodafone Romania is the current CEO of the company. JIO- Reliance Jio Info comm Limited, d/b/a Jio, is an Indian telecommunications company and a subsidiary of Jio Platforms, headquartered in Mumbai, Maharashtra, India. It operates a national LTE network with coverage across all 22 telecom circles. It does not offer 2G or 3G service, and instead uses only voice over LTE to provide voice service on its 4G network. Jio soft launched on 27 December 2015 with a beta for partners and employees,[7][8] and became publicly available on 5 September 2016. As of 31 December 2019, it is the largest mobile network operator in India and the third largest mobile network operator in the world with over 41.08 crore
  • 6. MARKET SHARE OF COMPANY IN INDIA BSNL 10% AIRTEL 29% JIO 35% VI 26% SHARE BSNL AIRTEL JIO VI
  • 7. Questionnaire Q1. What are the services they us ?( wi-fi , mobile data , unlimited calling ) Q2. Which telecom services provider(company) they us ? Q3. Are you satisfied with the services provider you use ? Q4. What amount of money they monthly spent on there telecom services providers ? Q5. What do they prefer ? (network , call quality, data speed) Q6. How do they recharge ? Q7. How many is thinking or have bought a 5g smartphone for more services ?
  • 8. What are service they use ? WI-FI, 7.1 MOBILE DATA, 14.3 CALLING, 0 ALL OF THE ABOVE, 78.6 USERS By looking at the pie chart we can see that zero % of the users specifically use the calling services because that services is complimentary with remaining option . Wi-fi is also on low %(7.1) because it is treated as the luxury and expensive and can’t be afforded by many middle class family . Mobile date is separately the biggest portion and used by many user because of the affordability and increase in the online platform like youtube , Netflix, prime , etc.
  • 9. Which telecom service provider do they us ? BSNL 0% AIRTEL 50% JIO 22% VI 7% ANY TWO 21% USERS BSNL AIRTEL JIO VI ANY TWO In this pie chart we can see that AIRTEL has the highest users which is 50%. And JIO which is the new comer in the market holds the good amount of customer and JIO is the one which help India for having the cheapest internet in the world . As we can also see BSNL (0%) holds the lowest amount of market share in the whole market which is also the only telecom company publicly owned. VI which is the newly partnership in the market hold the share just above the BSNL (7% )
  • 10. Are they satisfied with there service provider ? YES, 75% NO, 7.10% MAYBE, 17.90% USERS As we can see large no. is satisfied with there services provider actually they are happy customer. 7.10 % customer is not satisfied with there service provider and they often complaint about there provider and don’t recommends them to others. 17.90% is not sure about what does satisfaction for them or what they want from there providers.
  • 11. What amount of money they monthly spent on there telecom services providers ? <500rs 22% 500-800rs 39% 800-1500rs 32% >1500rs 7% USERS By looking at the pie chart we can see that large amount people pay between 500-800 rupees (39%) which also lies in the middle segment people also think that it is the reasonable price which they can afford to get the telecom services And it’s little of surprise that less people pay more than 1500 rupees for there telecom bills which can again counted in luxury items.
  • 12. What do they prefer ? (network , call quality, data speed) better network 7% better calling 0% better data quality 7% all of the above 86% Sales better network better calling better data quality all of the above In this chart we noticed that the customer prefer all the above option which is data speed, calling quality , better network. But when we see individually o% of the customers are in favour of calling quality. More preference is given both to data speed and better network.
  • 13. AGR CASE AGR is a fee-sharing mechanism between government and the telcos who shifted to 'revenue-sharing fee' model in 1999, from the 'fixed license fee' model. In this course, telcos are supposed to share a percentage of AGR with the government. Why the dispute? --The dispute between the telcos and the government has been mainly on the definition of AGR. The two sides were locked in a legal battle over the definition of AGR for more than a decade. While the government says that AGR includes all revenues from both telecom as well as non- telecom services, the operators suggest that it should include only the revenue from core services. On October 24, 2019, the top court widened the definition of AGR to include the government's view. The October 2019 verdict - In a massive setback for telecom companies, the SC rejected their definition of AGR and exposed the firms to demands by the Department of Telecom (DoT) of more than Rs 1 lakh crore. The court ordered to include all revenues, except for termination fee and roaming charges, as a part of the AGR.
  • 14. CONCLUSION From the survey that we have conducted, it was observed that 78.6% of the total users opted for all the services( wi-fi, mobile data, unlimited calling ) and we're more inclined to prepaid telecom service as suggested by the figures in the survey(82.1%). 50% 9f the total user preferred the airtel telecom service followed by Jio(21.4%). On the question of other service providers other than the preferred one, the customer opted for either Jio or airtel since they both had equal preference among the customers. 75% of the total users we're satisfied by the services of their respective telecom providers. Based on the findings of the survey, around 39.3% of the total users spent around 500-800 rupees monthly for the services extended by their respective telecom providers followed by 32.1% of the users spending around 800-1500 rupees When asked about their preference on better network coverage or call quality or data speed or all of the above. Most of the users around 85.7% opted for all of the above. Most of the users around 89.3% of the total users preferred the online mode for recharge with only 10.7% of the users opting for offline. - 20BAL176, 20BAL177, 20BAL178, 20BAL179, 20BAL180, 20BAL181